Learn how to invest in content marketing on a budget and achieve great results! – WAU

Investing in Content Marketing can seem like a difficult mission when you have little money, but believe me, it is not. You can even get discouraged in the beginning, because it is a strategy that brings real results only in the long run, and think: why should I invest money if I am not going to see the results now? […]

Investing in Content Marketing can seem like a difficult mission when you have little money, but believe me, it is not.

You may even get discouraged in the beginning, as it is a strategy that brings real results only in the long run, and think: why should I invest money if I’m not going to see the results now?

But let’s take it easy.

It is more than possible to start a Content Marketing strategy with little or almost zero investment.

And we’ll show you how to do that in this post.

Come on!

How to invest in Content Marketing with little investment?

If you are alone in your business or if you have a marketing team that does not have a very high bugdet, you might consider discarding this strategy.

But see the tips below and note that you can start doing content marketing:

1. Create a blog

Creating a blog is the first part of your strategy content marketing, it’s like your leads’ gateway and that’s where all the magic happens.

And you can be carefree. The cost of creating a blog is zero, or almost so.

Some quick tips we can give you about creating your blog are:

  • Use wordpress to create it. It is the most complete tool on the market, offering numerous plugins and templates. Besides being one of the best in terms of SEO.
  • Link your blog to your main website. After all, that’s what you want your visitors to go to after consuming your content, right?
  • Choose a responsive template, that is, one that fits the device that the reader is using, be it a notebook or a cell phone. Making your visitor’s experience much better.

Your blog will serve to educate your customers about what your service offers in addition to helping you get closer to them creating a relationship of trust, since almost everyone looks for information online when they want to buy something.

That is, do not ignore the blog or leave it aside.

And remember to always post content that will answer your customers’ doubts and help them in their shopping journey.

2. Don’t let him fly

Now that you have created the gateway for your leads, it can be said that you are almost doing content marketing.

Saw? No mystery so far.

Now comes the part of nourishing your blog with content relevant to your persona.

Then you ask me: where do I get this content from?

You can outsource your content or produce in-house.

If you choose to produce in-house, you can designate one person from your marketing team to produce content per week, in the beginning, so as not to weigh in on the routine and disrupt existing activities.

Remember to talk to your employee who will produce the content and explain the guidelines that should be followed.

If you don’t have a marketing team and work alone you can set aside 15 minutes to 1 hour of your day to focus on producing content.

Maybe in the beginning it’s hard to find time in your schedule and maybe you’re tempted to skip the task of writing good content, but be disciplined and don’t let the shuttlecock fall.

After all you want to have good results, right?

3. Make Guest Posts

Now that your blog is up and running you can already start looking for partners to write guest posts for you and also give you a space on their blog.

Guest posts are excellent for the famous linkbuilding, that is, you get external links to your blog, which influences the relevance of your post ranking in search engines.

Incredible, isn’t it?

Also with the Guest Posts your brand ends up being propagated to another network of visitors, increasing, a lot, your brand awareness, making your brand more known.

4. Diversify your content

To attract the attention of your target audience in different ways you can, and should, diversify the formats with which you spread your content.

That is, don’t just stick to the blog post.

You untangle that huge post you made and turn it into a webinar, an infographic or even other smaller blog posts.

The cost of it all is not high and has a very big return, since you can reach more people.

5. Invest in social networks

It may seem obvious nowadays to create a fan page for your business on Facebook, for example, but there is no point in just creating it.

You have to invest!

You don’t necessarily need to invest money in your social networks, but time and attention.

Whenever you upload a blog post, remember to share it on your social networks.

Also, don’t forget to nurture your social media daily, or at least 3 times a week.

Your audience needs to know that you have not forgotten them and that you are caring about solving their doubts and being in contact with them.

6. Use automation tools

This part may not come out for free, but it will have a very high cost benefit!

Marketing automation has the proposal of being an intelligent system that helps to increase the lead generation of your company.

And for this automation there are several tools that can help you in this task, which streamline the process and accompany the growth of your business.

And to help you choose the most suitable for your type of enterprise we will list 3 incredible marketing automation tools:

1. Mail Chimp

The mail chimp is a tool specialized in very good email marketing, which has the free and premium versions.

There you can fire emails to your base, create pop ups from subscribers, do A / B tests and closely monitor all your email campaigns.

2. Hubspot

We can say that Hubspot is one of the most complete tools on the market when it comes to marketing automation.

It is possible to create CTA’s, specific landing pages, monitor lead generation and nutrition processes and manage email marketing and social media campaigns, in addition to scheduling publications on them.

However, Hubspot does not offer a free option, only paid.

3. RD Station

In London, it can be said that RD Station is the main marketing automation tool.

With this tool it is possible to create CTA’s, landing pages, publications on social networks and nurture your leads.

All of a very intuitive way, without needing a programming technician or something.

RD Station is also paid.


Saw? Starting a content marketing strategy is not a big deal, nor will it make you spend your entire marketing team budget, on the contrary it is extremely possible and you can start today.

Do not put this idea aside, bet on educating your visitors and become an authority in your niche market, you will see that your sales will increase a lot!

Now you know how to invest in content marketing with a low budget, do you want to understand a little more about it to bet on this strategy?

Download our Content Marketing Encyclopedia E-Book!