Learn how to make redirect 301 on WordPress without complications – WAU

Want to learn a simple way to make redirect 301 on WordPress? You found the right article! Check out this complete walkthrough with prints.

Do you know what the 301 redirect is?

As we already mentioned in this other post, redirect 301 serves to show the user that the page he is looking for has changed its address, preventing him from falling into error 404.

With this action you make the user continue to have a positive experience in the search result, in addition to avoiding Google penalties for your domain.

There are several tools that we can use to accomplish this task, but today we are going to teach you how to redirect 301 quick and practical on WordPress with the SEO Redirection plugin.

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What is a 404 error?

There are several tracking errors. Let’s talk about only one of them: the 404 error.

redirect 301 in wordpress

Also known as “Page not Found”, the 404 code is an error that needs to be corrected as soon as possible. It means that a URL is not directing the user to a page of content they are looking for, but to a page that does not exist.

It is very common that you want to exclude some page from your site. However, as the URL of that page has already been identified and indexed by Google, the right thing to do is to redirect that address to another page with similar content and not leave the user unanswered.

Why are there 404 errors in WordPress?

In addition to typing errors on the part of the user, several reasons can cause errors in page viewing. Below I will list the most common ones:

1. Change of URL

As the WordPress URL structure is friendly to SEO actions, whenever you make any changes to the URL structure of any page, it will affect all of the links on that page on your site.

2. Deleted pages or missing files

Another reason is that you have a damaged or missing file, which can happen when you delete a page from the website or blog.

3. SSL certificate inserted wrong

Page view errors can happen if you have an incorrectly configured Secure Socket Layer (SSL) certificate.

It is a protection against hackers and malicious software, so that they do not have access to information such as bank documents and data.

In this case, the best option is to contact your hosting provider and request an adjustment.

4. Error in the htaccess file

This is a configuration file located in the root folder of your website. It is used by servers and has the function of protecting folders, assigning rules in the directory, among other functions.

In some cases, the correct configuration of the file is already sufficient for redirecting pages. But if there is an error with this file, the attention of a professional specialized in programming is required.

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And what is the advantage of making redirect 301 on WordPress?

As it is a very common task in SEO actions, it is essential to have the possibility to perform this work in a simple and efficient way.

You will reduce the time dedicated to the task and the cost it would cost to perform it if you had to hire a specialized team every time you need to make these changes to your website.

Other than the importance of providing your audience with a good experience when they browse your website or blog. This is already a good reason.

How to redirect 301 on WordPress

Now that we know the advantages of using the platform and the reasons we may have to redirect it, let’s get down to business.

The first thing you should do is to access WordPress on your website and look for the plugins option in the vertical menu as described in the image below:

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Then, you will click on the “Add new” option. Search in the upper right corner of the search box and type SEO Redirection:

redirect 301 in wordpress

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After the search result, choose the plugin option and click on “Install now”. Wait about 10 seconds for the plugin to be installed and then click activate.

redirect 301 in wordpress

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After activating the plugin, go back to the vertical menu and look for the “Settings” option. There you will find the option “SEO Redirection”:

redirect 301 in wordpress

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Once you choose the option, the SEO Redirect panel will appear. Just click on “Add New” to start the redirection.

How to find the pages that need to be redirected?

Now that you have installed and activated the plugin, it is essential that you know which pages have errors and how to fix them.

SEO Redireciton has a free solution for redirecting. To find the pages that need to be redirected, we have 02 options:

  • Purchase the premium version of the plugin, which will cost you;

This last option is a tool that monitors the presence of your website or blog on Google and offers a multitude of reports, suggestions for improving performance and identifying errors.

With Google Search Console you will know which pages have errors and need to be redirected correctly.

Here we will give a short tutorial on the tool, but you can check EVERYTHING about Google Search Console in our ebook:

Google Search Console Guide

Creating a Search Console account

Access the Search Console address with your Gmail account and follow these steps:

  • Click on add a property
redirect 301 in wordpress

In the “Recommended method” tab, choose the option “1. Download this HTML verification file.

OBS.: Google offers several options for entering the code on the site. The recommended method is the best option for those who do not have much experience in programming. Choose this option, if you are one of them:

redirect 301 in wordpress

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Clicking on this option will download a file.