learn how to optimize your own brand – WAU
Personal SEO is a strategy based on optimizing the pages of websites and blogs in order to promote a specific professional.
If someone searches for you on Google, what information would they find? Is your personal brand being liked by people?
O Personal SEO can answer those questions.
Every entrepreneur wants to stand out. And in an increasingly competitive market to achieve this goal you will need to invest in your own brand. That is: in yourself.
Understanding that your business is based primarily on who you are and that it is this credibility that attracts audiences and potential consumers is fundamental to your strategy as an entrepreneur.
Therefore, optimizing your own brand becomes increasingly important. Investing in your personal marketing is the fastest way to establish your presence in the online world.
What is personal SEO?
Personal SEO is a strategy based on optimizing the pages of websites and blogs in order to promote a specific professional.
This demand arose from the understanding that, in a context of convergence between digital and offline, one of the factors that “denounce” whether or not you are relevant to your target audience is your placement in the search engines.
Therefore, if it is in your interest to improve your positioning in the ranking of the main search engines, you will need to invest in a tool called personal SEO.
With it you can achieve two goals at the same time:
- Master the first pages of Google using more efficient strategies.
- Manage your reputation, that is, remove all negative results from your personal brand and take control of research on your name.
It seems incredible that this is possible, doesn’t it? And, in fact, better managing your reputation can be a huge gain to consolidate your online presence once and for all.
What are the benefits of personal SEO?
Personal SEO can be very beneficial for you as a representative of a specific area. Here we point out the three main benefits.
Once you have a well-crafted personal SEO, your name and image become better known to those who seek subjects related to your area of expertise.
Therefore, every time someone finds a result about a niche and it has a connection with your name, more and more people will make the association that you are an influential person in this type of market.
Improved hiring possibilities
A consequence of being found as a reference in a certain area is the interest on the part of companies to have you as part of their team.
Even if you’re not looking for job opportunities because you’re satisfied with your job today, it is important to know that other organizations are interested in hiring your services.
Personal branding is the way you manage your personal brand so that the public has a clear perception of the professional you are and what you can offer.
In short, do you know the people who are remembered for certain experiences and skills? – just like Neymar is remembered because of football or Picasso who is remembered for being a famous painter – It’s the same thing that personal branding should do for you.
In fact, we warn that personal branding should not be confused with personal marketing. While marketing is focused on how the brand communicates and reaches the market, branding is focused on the ways in which the brand impacts its audience.
Tips on how to optimize personal SEO
The mechanics behind search results whose terms are people’s names often combine data provided in your social media accounts, email clients, mentions of you on websites and blogs and other information available about you on the internet .
So, learn to optimize your virtual presence in a practical way starting with social networks, then follow the other strategies to further expand your SEO. We have separated 24 essential tips. Shall we go to them?
1. Search for yourself on Google
The first tip on how to optimize your personal SEO could not be other than to enter your own name on Google and see what results appear in the SERP.
You can also create a free BrandYourself account to check your name on all search engines and see how visible you are. From this, four scenarios can arise (the first being good and the other three not very good):
- you have a good organic position on Google;
- you just don’t exist in the search results;
- the results that appear belong to negative mentions;
- you rank only because competitors are using your name for their own benefit (yes, that happens, it’s more common than you think).
If you identify with any of the last three points, don’t worry. The next tips that follow will help!
2. Create an action plan
Once you identify the difficulties of your personal SEO and where you want to go, the next step is to create an action plan so that your name (linked to you and not to a namesake) appears in the first Google results in a way positive.
For this, the first step is to list the channels that should be worked on for this purpose, here are the main ones:
- social networks;
- guest post;
- e-mail marketing;
- messaging applications;
- among others that are relevant to your niche.
3. Have a blog
Having a blog is one of the most interesting ways to work your personal brand. You can monitor your blog daily (we recommend using Google Analytics for this task) by working on SEO strategies, which can turn your business around.
But, for that, you will need to dedicate daily effort so that your content is of quality and relevant. To help, follow these basic guidelines to optimize your page:
- make sure your profile has its own page;
- use your name in the URL, if possible;
- try to put your name at the beginning of the title;
- each profile you have on other social networks must connect to this page;
- internal and external link of the blog;
- this page should only connect with the social networks on which it is active;
- use Google Analytics to monitor your personal SEO performance through your blog;
- structured and well-designed meta tags.
4. Optimize your website and blog for search engines
Optimizing your website or blog for search engines is not just about producing good content for your persona, but also performing strategic actions that improve your ranking.
The use of keywords is essential for this. However, other practices are also needed, such as:
- Yoast SEO: if your website or blog is on WordPress, this plugin shows how well or badly each content is in terms of SEO;
- indexing in Google Search Console: this is a free tool from Google that shows which keywords your site is ranking in, as well as a field where you can enter URLs for indexing;
- SEO onpage: Another good practice is to insert internal links in other content that you produce in order to encourage more users to stay on the site and strengthen the domain.
5. Create a page that describes your profile within your website
The contents of your website or blog should be written for people, although it also needs to please the algorithm. Therefore, it is common for the public to want to know who the person behind the content is. So the reason for having a page dedicated to describing your profile.
Therefore, when creating the profile, it is necessary to apply the following points:
- insert your name in the page url;
- insert it also at the beginning of the title;
- publish a current photo of yourself (up to three years ago);
- connect social networks to that page.
Social networks are great off-page channels, as they have domain authority and Google credibility. So, take advantage of the dedicated space for entering a website URL to promote your profile page.
6. Guest post on other blogs
Let’s say you want to know if a restaurant is good and have two positive opinions about the place: that of a friend and that of the restaurant owner.
Which one would you believe the most? Certainly your friend’s, right? After all, the owner will always speak well of the establishment itself.
Something similar happens when you make a guest post, because it is an article written by you, however, published on another blog. In addition to being a chance to drive traffic to your site, it also increases its authority, especially if the blog is a reference in its segment.
To get the chance to publish your text on other blogs, the first step is to find out which ones are most interesting for your personal SEO strategy.
Then, get in touch with those responsible for them and propose to write content on a subject that they have not yet published. Taking into account that it is laborious to write blog posts periodically, some will certainly accept your offer.
7. Give interviews to other websites and digital channels
Like guest posts, interviews also strengthen your online authority. That is why, is available for interviews by other sites or blogs.
Of course, being interviewed by a website that is seen as a great market reference is ideal. But, if several small sites and blogs interview you and link to your site, your name will gain more visibility online from different references.
8. Have a profile ready for the Google snippet
The snippet is the SERP space dedicated to the best result of a search. If you manage to win it every time someone searches for your name, it’s a big win. That is why, you must be prepared for it from the beginning.
So, optimize your profile on Google (after all, that’s what you need to rank for) filling it in the same way you do with a blog post, that is:
- in the title, insert your first and last name;
- select and upload your best photo;
- in the space equivalent to the meta description, insert your occupation, company for which you work and a brief introduction.
And two tips that can be valid:
- if you want to be relevant in your locality, enter the city where you live;
- don’t forget to use keywords that match your professional profile.
9. Have an author signature
In addition to the snippet, the author signature has caused many content producers to reinforce their branding via SEO. Once you have a signature on the articles you write, your name and photo will appear in the search results.
If you have an author profile on several different websites and blogs, you need to manage them. For this reason, a tip to leave your signatures perennial is to prevent them from having information that should be updated, for example, “7 years of experience”.
Keep them evergreen makes the risk of lag smaller.
10. Validate your social profiles
It is important that they are all well tuned to strengthen your personal SEO. Let us now look at each of them.
LinkedIn is a strategic tool to expand your personal brand. It is ubiquitous among the search results. Use it to better optimize your brand.
It went from being just a social network to becoming one of the greatest tools for promotion and dissemination for those who are looking to leverage their personal marketing.
The difference lies precisely in being a network geared towards professionals. With a more segmented relationship, and the possibility of being recommended by other professionals, your profile can gain a very relevant highlight.
Here’s how to improve your personal SEO using LinkedIn:
- the location, position and company items appear in your Google description. make sure they are complete;
- customize your public profile URL. Choose a URL that includes your name;
- make sure your complete profile is visible to the public;
- make your LinkedIn profile the best it can be. Incorporate a WordPress blog, Slide Share, look for recommendations and add all active Twitter accounts;
- in the website area of your profile add links to your blog and your profile on Google Plus.
The ranking of profiles on Twitter is still extremely high on Google. Improve your profile picture, make a short bio about yourself and link to your blog.
And even if you don’t usually use Twitter, add a tweet to let people know where they can find you. Leave a message saying that although you are not active on Twitter, they can feel free to connect with you on another network.
Facebook profiles and pages have become excellent channels for anyone looking to optimize their personal brand. But remember: your professional Facebook profile should not be confused with a place for fun.
If your goal is to use this social network to promote yourself professionally, be careful what you expose in it. Choose the content you are going to publish well. It is your image and your professional resume that will be at stake.
Of all the video sharing sites, Vimeo usually surpasses the others for the quality it allows in its videos, being highly sought after by professionals in the field for this issue as a platform for the exhibition of works produced.
Take the opportunity to expand your profile. Type a short bio about yourself, add a video with a link to define your location, and take advantage of the audience to improve your brand. If you prefer a simpler platform, YouTube remains the most popular.
It is a simple page with links to the pages of your other profiles. Although it seems a little complex, the site usually positions itself very well in the search results. Upload a professional photo and configure the links. If possible, create a URL that includes your name. So the personal SEO will be better worked.
In Quora, the profile pages are very simple, but they are well ranked. After adding your photo and a short bio, follow some people and some subjects of interest to make your personal brand better known in the medium.
Understand that you don’t need to be active on all of these social networking options. But it is important to build your personal profile in all of them as a very efficient SEO strategy.
Instagram is a channel that can greatly enhance your personal branding, as the network is used by many companies to showcase human side of your business. Therefore, you can also show, for example, your professional routine through publications.
Just be aware of the difference between posts in the feed and in the stories, as your criteria are different. While in the feed it is recommended to post images and videos of higher quality, in stories you can have more freedom to publish more natural videos, such as the ones you would record to send to a group of friends, for example.
Finally, don’t forget to leave the link to the profile page within your website in the bio and, if you have more than 10,000 followers, use the “drag up” feature whenever possible to insert links in your stories. This allows your audience to check out work done by you and increase your authority.
Slideshare is a space where you can publish presentations on specific topics. Many people use it to search for information and presentations, by using visual elements, make reading enjoyable.
And by the way, the look of your profile also needs to be well built. If you are willing to invest, Slideshare offers templates for approximately $ 20 per month. While this does not interfere much with SEO, it will certainly make a difference in your personal branding.
By 2021, 80% of organic traffic will be made up of videos and YouTube is the biggest reference in this type of media. So, if you don’t already have a channel, the time to create yours is now.
Since YouTube is also a search engine, SEO is essential. So try to use keywords in the video title and description as well as in the content.
Yes, it is also important to use keywords in the video content, as they favor SEO within the platform. And if you’re wondering how, well, YouTube generates captions for your videos, right? Captions are text, so citing the keyword during your videos strengthens your SEO.
11. Optimize results using just your name
How to do personal SEO goes beyond creating and / or feeding social profiles, here are some more strategies for you to boost your brand to the top of the ranking:
- nicknames: nicknames can be excellent ladders to expand your online audience. Just be careful not to put foul nicknames that may compromise your professional profile. Analyze if within your market this strategy is a good option.
- suffix: add an item to your name that sets it apart from other common names. You will have much less competition in searches if your name can differ from others. Ex. José Soares III instead of just José Soares.
- additional names: a simple way to differentiate yourself is to add an additional name. Be your middle name, single name, etc. Test it until you find one that is less common.
- advanced degree or certification: this strategy establishes who you really are, drawing attention to your qualifications.
- use an initial: adding an initial is a way of defining your name for search engines. Choose which initial of your middle name will be most efficient. As always, you will have to test which variation will bring the best result.
12) use your image in favor of your brand
Using your image is also important.
Use it as much as you can: whoever wants to build a personal brand on the Internet should be as sincere as possible with people. Don’t hide and let them know who you are.
Every time you make a profile about yourself, try to promote your image as much as possible. In the online world your image is you. But don’t forget to always put your name in the title of the photo and in its description, as this is how search engines will use it to find you.
13. Keep a blog relevant
Keep the content of your blog up to date: if your content is not updated constantly, search engines start to see it as irrelevant.
Relate at least one social network to your blog, so when you update your status on these networks, it will automatically be posted to your page’s profile.
14. Learn to use keywords
Importance of keywords in your content: in order for search engines to find you it is important to use the right keywords.
For example, if you want to convert to your name, but your name does not appear anywhere on the page, search engines will not be able to find you, do you agree?
But it is not enough to just choose strategic keywords: you need to place them in the places where search engines consider most important. Bold words, URL, page titles and more.
But beware of too many keywords, as search engines may discard them due to exaggeration in text, which is a Black Hat practice.
15. Use the power of links
Each link that is made to a blog is considered by the search engines. Sharing your page through social networks can make people move forward, thus generating more attention to search engines.
1. Create a page on Wikipedia
Create a page on Wikipedia: that’s right.
Anyone can edit an article on Wikipedia. But be sensible, just edit something that contributes significantly to people’s knowledge. It may be something from your own niche. Using a link to your blog is an excellent way to optimize your personal brand.
17. Set yourself apart from the rest
It is very likely that you will find many people with the same name as yours. This can damage your personal brand, so try to create a strategy that helps you to differentiate your name from others.
18. Be clear and objective
Easy accessibility for readers: make sure you make it as easy as possible for people to find you. So, no more searching your information too much. Be clear and easily accessible.
19. Do your best to find it
The more Google knows about your blog the better it will be for your brand. I let you discover it by its content, titles, anchor text, etc. Search engines are getting smarter every day. So make sure your personal brand is as visible as possible.
20. Share what you’ve learned
Another way to improve the result of your name and publicize it on the network is to share what you have learned with others.
Whenever you enter a blog and like content that was relevant to your knowledge, always leave your comments and forward the blog link. So you will be better known in the middle and other blogs can return the favor with your posts and articles.
With this script, you can become a personal brand that stands out among the millions that exist today on the internet. But this may not happen overnight: it will take a lot of investment in your self-knowledge and a lot of persistence to be able to stand out.
It is a construction and requires time to mature. Not giving up on your goals, setting goals and having focus can make a lot of difference. Not everyone is able to maintain enough commitment to get there.
But you can certainly do that if you wish.
If you keep in mind that taking good care of your image, giving credibility to your name and constantly re-evaluating your values also help you grow your business, boost profits and build an engaged community around you, then you will realize how important personal SEO is for you.
21. Post comments on other blogs
Posting comments on other blog posts is also beneficial for your personal branding, as long as they are really relevant and useful.
In other words, never post comments that say “read this post that I wrote about this subject” too, because people realize that the purpose of this type of message is only to promote themselves.
On the other hand, if you post a comment that is pertinent and important to those who read the post, at that moment yes, people will be interested in knowing more about you to the point of visiting your website or blog.
An important tip: it is common for blogs with a higher audience to use Disqus so that visitors leave comments and it works as a network of contacts. Therefore, also have an active profile on Disqus.
22. Do SEO Off-page
While On-page SEO refers to the insertion of internal links on your website or blog, Off-page SEO is aimed at linking to third party websites or blogs in order to strengthen your brand and also your ranking.
And that doesn’t just include channels that are not yours, inserting your website’s link on your social networks as well as other channels that you have contribute to Off-page SEO actions.
23. Create and join groups on WhatsApp and Telegram
WhatsApp and Telegram are used for personal communication and this includes not only family and friends, but also companies, so much so that corporate versions like WhatsApp Business have been used by different types of businesses.
Groups are becoming an efficient way of establishing direct communication with the public. Therefore, if you are a reference in your area, create a group and invite your contacts to it. Also join groups of third parties, as this strengthens your networking.
24. Create a flow of nutrition that is as human as possible
An E-mail Marketing nutrition flow is aimed at nurturing the leads that are part of your contact base. AND the more you segment it, the more human and personalized your message will be.
Let’s look at an example. If you offer downloadable materials on your website about marketing and sales, it is important that the workflow corresponds to each type of material, such as:
“Hello, * | FIRST_NAME | *! All right? As you downloaded my sales material, I have some tips for you in this email! ”
As much as some people may realize that it is an automation, the concern to send content corresponding to the downloaded material demonstrates its professionalism.
In addition, this strategy also increases the chances of people wanting to click