Learn how to search using Google Images – WAU

Google Images is one of Google’s alternative search engines, as are video searches, news, shopping, books and maps. Through it, people can find specific websites, content or photos using image results instead of text and links. This is the case, for example, of searches for references […]

Google Images is one of Google’s alternative search engines, as are video searches, news, shopping, books and maps.

Through it, people can find specific websites, content or photos using image results instead of text and links.

This is the case, for example, of searches for decoration references, clothes, food dishes or pictures of a famous person or event.

A particularity of Google Images is the possibility to do a search not only for keywords. See below the different ways to search!

How to do image search on Google?

There are 4 ways to search for images on Google. Below we will explain each one.

Search by URL

You can now start a search via an image, provided it is sent from your computer or via a URL from another web image.

See below how to search for image on Google:

  1. Go to Google Images and click on the camera icon:google image
  2. You will have access to the screen below, in the text box, enter the URL of the image you want to search:
  3. Ready! You will have information about the image such as the font, keywords linked to it, as well as other size options:

google image

Image upload search

Upload image search works similarly to URL search. Check step by step!

  1. You go back to Google Images and click on the camera icon:
  2. Google ImagesNow, instead of entering the URL, click on the other option, “Send an image” and then click on “Choose file”:
  3. You will automatically have access to your computer’s folders, select the image you want to search:
  4. Now Google will search your image and that’s it! You will have access to the same screen and information as when you searched by URL.

Drag and drop an image into the search box

To search by upload, you can skip the click step to search for the file and simply drag the image straight from the folder on your computer to the Google search box:

Right-click an image

When you are on a website, see an illustration or photo and want to know more about it, you don’t even need to copy the URL or save the image on your computer to do the reverse search!

If you are using Chrome or Mozilla Firefox, with a simple click, you can use image search.

See the step by step:

  1. Click on the image with the right mouse button and select the option “Search for image on Google”:
  2. Done! A new tab will open with all the information about the image searched:

Image search tools

In addition to the reverse search, Google Images offers several tools for you to filter the search and find more accurate results. You have access to them in the bar above the results, clicking on “Tools”, as in the print:

In the options, you can select:

  • Size: choose between predetermined resolution options (Large, Medium and Small), determine the minimum size for your image in the option “Greater than” or determine an exact size for your result in the option “Exactly…”);

  • Time: determine the age of your result, choosing between “On any date”, “In the last 24 hours”, “In the last week” or define an exact time interval in “Custom interval”;

  • Look for similar images or find more sizes in the third option, selecting between “Similar appearance” or “More sizes”;

  • Usage rights: choose which images you will see according to the usage rights, ideal especially for those looking for free-use images for a post or piece.

Why do images on your site need to appear in these search results?

We have prepared a brief list with 4 reasons to prove that your website or blog can grow if they are optimized for Google Images.

Check out the next lines!

Produces faster growth in ranking

An advantage of Google Images is that by simply scrolling your mouse to scroll down, dozens of results are displayed – around 30 to 40 images.

Therefore, the chances of the public being impacted by the images on your site are much greater than in textual searches, which contain 10 results per page (with people rarely advancing to the second or third page).

Enables you to appear in text search results

One detail of the operation that can be considered a benefit is the chance that an image of your website will appear in the global search results.

If you use Google, you may have noticed that for some searches, images are displayed before, beside or between the results of links.

For example, if you go to Google and do a search for “Quentin Tarantino” (famous film director, like The Hateful Eight and Pulp Fiction), you’ll see that his photos appear next to the links.

Generates more traffic to the website or blog

If you can appear more quickly at the top of the search results and still have the possibility to display your images in the text results, it is natural that the traffic on your website or blog is higher.

More than an alternative route, Google Images is a complementary source of visitors, as are social networks, email and other indirect channels.

The secrets of organic traffic

Improves content consumption experience

This is a more targeted benefit for visitors. When you use and optimize images in your content, you can improve your user experience in 3 ways:

  1. Offers an additional image option for a given search: if you post a photo, meme, montage or own illustration, there is a good chance of attracting visitors because it is something new, that is, with a different angle, view, colors and contexts than other images on the same subject;
  2. Makes understanding content more playful: images help to illustrate and explain more complex tutorials and concepts;
  3. Promotes accessibility: When images are not loaded, Google displays alt text tags (we’ll see more about them later) to describe the image’s content to readers. In the case of the visually impaired, this same tag can be read by programs that speak the content of the sites. Like this, images are accessible to all types of audiences.

Conclusion

Google Images is an interesting route to explore to attract more traffic to your website or blog.

While most pages focus on textual or video search results, you can grow by optimizing your images the right way.

Now, the next step is to know how to choose the photos and figures to make your posts more attractive and engaging.

Therefore, we recommend reading our article with the 103 Best Free Stock Photos for you to find the best images for your posts!

Image size on social media