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Digital Marketing offers a wide range of specializations for those interested in working in the area. However, regardless of which one you choose, some characteristics must be taken into account in order for you to become a good Digital Marketing specialist.

The Digital Marketing market continues to grow. Therefore, if you are considering entering the field, and becoming an expert, you need to know what areas of expertise exist, as well as the skills required for the position.

Follow our post and stay on top of all the necessary requirements for you to become an expert in Digital Marketing.

What are the areas that a Digital Marketing specialist needs to know

The first step is to identify which areas of Digital Marketing you need to know.

As much as you may later specialize in any of them, it is essential to have knowledge of all that make up digital strategies and actions. We list the main ones here.

Inbound Marketing

Inbound Marketing it is a digital strategy aimed at attracting people’s interest, so it is also called “attraction marketing”.

Its main idea is that potential customers are attracted to relevant content that is published on online channels.

In this way, customers will be interested in purchasing the product or service offered by the company or professional who produced the content.

Outbound Marketing

The process of Outbound Marketing it is the opposite of Inbound, because instead of attracting the public, the marketer needs to pursue these opportunities, prospect contacts of people and companies that can become customers.

Therefore, conducting business intelligence work to raise these contacts and qualify them so that the sales team can make the right offer is part of the work of Outbound Marketing.


SEO stands for Search Engine Optimization, that is, the techniques applied for sites and blogs to have better results in the responses of search engines like Google.

To give you an idea of ​​the efficiency of SEO, Websites Are Us, by applying it correctly, managed to conquer the first organic position in Google for the term “Digital Marketing” through a blog post.

The result of this was the generation of opportunities that brought a revenue of 2 million reais in less than 3 years!

Corporate Blogs

Corporate Blogs they are an efficient way to attract customers, reputation for a business, in addition to increasing the strength of a brand.

Therefore, blogs have been an integral part of a Digital Marketing strategy.

Content Marketing

This is a strategy capable of increasing the authority and credibility of brands, in addition to attracting new customers naturally from useful and valuable content for the target audience.

According to Content Trends, 70% of companies invest in Content Marketing.

content marketing first steps

Branding & Buzz

Branding is what we understand as managing a brand, while Buzz refers to the spread, so that it gets a greater reach, is shared and commented on by people on the web.

So the Branding & Buzz it is the right combination for those who want to create a good brand image and engage it with their audience.

Social Media Management

Social Media are channels for communication, interaction, information exchange and content sharing.

In other words, they are channels that you can use to win over your fans, followers and bring them closer to the moment of purchase. For this, it is necessary to know techniques of Social Media Management.

E-mail marketing

Contrary to what some people think, email is not dead. Quite the contrary: he has never been so alive!

Even because an email list is part of the equity of a company or marketer.

So the way you engage with her via E-mail marketing can bring incredible results to the point of making your leads better prepared to buy the offer.

Inside Sales

As Digital Marketing is completely done online, the same can happen when the time to sell comes.

Inside Sales it is the process of selling products or services that can be done over the phone, Skype or any other remote way.

As a digital marketing specialist, it is important to know the sales process to learn how marketing actions end in a sale.

Customer Success

Customer Success it is a concept implemented, in principle, in startups, SaaS and companies that work with recurring offers.

But, in reality, it can be applied by marketers in any company that prioritizes customer satisfaction and loyalty by pointing out the success they may have with the product or service they have purchased.


More results and better sales? Check out how in our Inside Sales guide!

What is Customer Success and how to lead your customer to success with the methodology!

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What are the skills that a Digital Marketing professional needs to have

Now that you know some of the areas in which a digital specialist can act, let’s see what attributes this type of professional needs in his profile to be efficient.

Knowing how to produce good content

Content is one of the main pillars of Digital Marketing, regardless of the channels present in its strategy: blog, social networks, e-mail, paid media ads, and the like. Everyone needs good content.

Therefore, it is important that you have writing skills, in addition to knowing what are the techniques of web content production.

Know software and marketing automation

Another characteristic of the digital marketing specialist is being skilled in creating spreadsheets, documents and reports, as well as handling automation programs.

RD Station and Hubspot are some examples of marketing automation software that allow you to create landing pages, set up nutrition flows for leads, among other functions.

Even if you still don’t know how to handle these tools, being familiar with them is very important.

Be aware of market trends

To be effective within digital marketing, you need to be aware of everything that happens within that segment.

After all, campaigns and actions that follow market trends are more likely to succeed.

Understand what the numbers mean

Knowing how to understand data and turn it into ideas is also part of marketing work.

Companies make decisions based on metrics, and the marketer is the one who should raise which ones are most important during their analysis.

Know how to manage projects

Organizational and project management skills are qualities that should also be present in the profile of the marketer.

Especially when there are several projects in progress, which is very common in the daily lives of those working in the field. Therefore, knowing how to take care of everyone effectively is essential for anyone who wants to stand out in the area.

Now that you know everything that a Digital Marketing specialist needs to be and have, how about starting to become one today? THE WAU University has courses with certifications in several digital areas. Don’t waste time and enroll at WAU University right now!

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