learn step by step how to make your post go up in search engine rank – WAU
What have you been doing to improve your blog’s positioning on search engines like Google, Yahoo or Bing? Are you sure that you are investing effectively in strategies and actions that will really bring the planned and expected return? Certainly, you already know that the reader always has an intention when doing a search […]
What have you been doing to improve your blog’s positioning on search engines like Google, Yahoo or Bing?
Are you sure that you are investing effectively in strategies and actions that will really bring the planned and expected return?
Certainly, you already know that the reader always has an intention when doing a search and that the ideal post should represent his doubt in a keyword – so that he can more easily find your post when searching for something.
Therefore, knowing how to use keywords and SEO techniques is essential. Thus, in addition to giving credibility to the reader with a incredible content, it will also be attractive and trusted by search engines.
It was to make sure you don’t forget what you need to do to optimize your post for search engines that we made a seo checklist for the perfect content. In it, we will cover the following topics:
- Proper use of keywords on your page;
- The perfect content for search engines;
- Attracting the interest of persona.
Are you curious? So, continue reading this checklist and learn how to enhance your strategies and facilitate the understanding of search engines with some SEO techniques.
Proper use of keywords on your page
In addition to using it naturally and, preferably, in the first paragraph, in one of the intertitles (whenever possible) and in the last paragraph of the text, to increase the chances of attracting your persona, the ideal is to use your keyword at some other specific points on your blog page.
Under no circumstances should your URL be misconfigured and showing icons and numbers, as in the example below:
For the use to be assertive, it must be friendly to the search engines and to your reader.
And, because of that, you need to have a maximum of 5 words and submit a keyword.
In order not to overuse the keyword and arouse the suspicion of search engines, it is customary to include some variations of it throughout the text, in order to increase the relevance of the page to the LSI (Latent Semantic Indexing).
To learn about LSI, a fundamental factor for ranking, read this post: Advanced SEO Techniques .
Page Title or Title Tag
There are some factors that influence the effectiveness of your page title and that work according to SEO rules.
Among them, we can mention:
- Have about 55 characters;
- Quote the keyword;
- Keyword positioned on the left;
- Common and recommended title format: Blog post title – Blog name;
- Be formatted in H1 tag.
As much as this item does not directly influence the analysis of search engines, the meta description, also known as meta description, contributes to give confidence to the reader and, thus, increase the clickthrough rate.
The meta description appears when the user searches and displays a brief summary of what will be mentioned in the content of a page.
For it to be effective, follow the following guidelines:
- It must be no longer than 160 characters or it will be cut off;
- It needs to be concise and attractive to the reader;
- Present the keyword in a natural and intuitive way.
Alt Tag on images
Remember that search engines are not yet able to read images.
So, to make it easier for them to read your blog, insert a short description in all images where the keyword appears, maximum of 8 words.
In addition, this feature will prove to be very useful if the loading of your blog or website does not occur properly and the user is unable to view the image – from the description, he will understand what has been represented in it.
The perfect content for search engines
As well as the proper use of keywords, other aspects of your blog will be really significant for perfect and relevant content for search engines and people.
Today, ensuring a positive user experience (UX) should be one of your biggest concerns.
We recommend that you check your checklist:
Did you know that if your page doesn’t load in about 4 seconds, 75% of visitors abandoned it? Worrying, right?
To prevent this from happening, follow these tips:
- Optimize the size of visual media, such as videos and images;
- Avoid installing too many plugins;
- Use only clean code templates;
- Preferably save images in PNG;
- Check the impact of using widgets and other elements on the functioning of the page and remove them if you notice that they are contributing to poor performance.
If a person likes the content they have just read, they will probably want to share it on their social networks, that is, an engaged reader improves their SEO results.
To make this easier, make sharing buttons available for social networks.
Usually, they are usually positioned just below the post title. However, you can do tests to be sure which location is most effective.
Make use of hyperlinks throughout your text to:
- Proving a quote, data or research;
- Keep the reader longer on your blog;
- Make the content richer and more interactive;
- Improve page ranking.
When used strategically and planned, you can improve the number of accesses to a blog or improve the fluidity of the reader’s navigation.
If a page is not active, for example, you can customize them so that whenever they are accessed, they are automatically directed to another one that is fully functioning.
In cases of broken links, be aware that there are tools that check for this type of problem. Adopt them and make the necessary changes when you notice that one of your links is not working.
Also, keep in mind that:
- Internal Links: increase the reader’s time on your blog, improve fluidity and ranking.
- External Links: demonstrate to the reader that you have relied on reliable sites to produce your content and help searchers understand the subject;
Page design it is another point that must be taken into account to benefit the user experience.
Choose carefully the font that will be adopted and its size, thus ensuring that the reading is pleasant.
A clean design that is not visually polluted are also essential requirements to ensure that the reader has a good experience and that he understands what he must do to access different categories and pages of his blog.
In addition to analyzing the time it takes for your blog to load and how it contributes to user navigation, a search engine like Google will check if it is responsive.
Currently, this feature is one of the most important and will make all the difference to the performance of your blog, since the vast majority of users access the internet through the smartphone.
So that your content is perfect and that your user can access it, find out if your blog is optimized and will automatically adapt to visits made from notebooks, tablets and smartphones.
Attracting the persona’s interest
Just as it is important to have a site optimized for search engine robots, there is no point in putting such strategies into practice if the content produced does not make sense to your persona.
You have a defined persona and a goal to be achieved with Content Marketing, don’t you?
Therefore, in order to reach your audience and reach the goal, it is very important to invest in the production of content that is quality, educational, rich and, above all, relevant to your reader.
The more qualified this material is, the greater the chances of becoming a reference for your target audience in your area of expertise and improving your ranking in search engines.
Don’t be afraid to invest in posting different media on your blog. In addition to texts, also bet on video production, infographics, images, podcasts and whatever else you think is of interest to your audience. So he will probably spend more time on the page.
Long, well-developed content is more likely to rank on the first pages of search engines – don’t forget to make optimal use of keywords, as we taught in this post, throughout the text.
Before publishing any material, make sure that reading it will be pleasant for your reader. In this check, you should consider whether:
- Your post has at least 3 intertitles;
- Inserted, when necessary, bullet points and bold words;
- Paragraphs are short (maximum 5 lines), objective and well-written.
All of this contributes so that, when viewing your page, the user understands what will be portrayed throughout the text and that, if he has to interrupt the reading for some reason, be able to identify where he left off.
These are the main topics that you should check on your blog to ensure that your post is optimized for different search engines. Just follow this checklist to improve your website’s performance!
Now that you have checked our checklist and learned how to produce the perfect content for your persona and search engines, also read our post on how to publicize your blog and gain audience in a short time!