learn the difference today – WAU

Just look at a bitten apple to think “Apple”. Or look at Coca-Cola’s winding curves to see that you’ve seen that distinctive design somewhere. And, from that, many ask themselves: logo or logo? How to distinguish? Calm! Today we are going to talk about what each one is, showing the similarities and […]

Just look at a bitten apple to think “Apple”. Or look at Coca-Cola’s winding curves to see that you’ve seen that distinctive design somewhere.

And, from that, many ask themselves: logo or logo? How to distinguish?

Calm! Today we are going to talk about what each one is, showing the similarities and differences. The main thing is to know that they are a key item for building and strengthening your brand:

Logo or logo?

Some say that they are the same or that the name makes no difference. But knowledge is always important and it will certainly help you a lot in meetings about brand and visual identity with the graphic design.

It is not at all difficult: most logos are composed of 2 items: a written part it is a drawing, right?

Going back to the example at the beginning of the post, it’s the bitten apple + Apple. From this example it becomes easier to understand who is who in design.

Logo and the written part (the brand name) of stylized shape.

Logo it’s the drawing, O symbol or the icon what graphically represents the brand.

This does not mean, however, that a brand is obliged to have both in the composition of its visual identity.

A good example is Coca-Cola. And it works for 3 basic reasons:

  • unusual name;
  • term that “takes it easy”;
  • strength of the brand itself.

Others have a logo so strong that it works even without the logo: the large yellow and red shell of the oil company Shell is the perfect example of this.

Is it correct to speak Logo?

The term is formed by the union of two words: logo + brand. “Logos” comes from the London and means meaning, concept. Brand originates from the German word “marka” and has the same meaning as the term “logo.”

So logo would mean “Meaning of Meaning” or “Concept of Concept”. So logo is not the most correct term.

However, because it is already so popularly spread, the differentiation of logo and logo emerged, the first involving the text as explained.

However, the logo can be replaced by the term “brand”.

What are the common points?

Now that the differences between the two have become clear, it’s time to talk about the similarities.

Whether logo or logotype, a common feature is in the strength of its graphic composition. Explaining: Colors help your audience understand more about what your business is about.

No wonder McDonald’s is red and yellow. This mixture stimulates consumption and, at the same time, is too strong for you to remain in the environment for a long time – the exact idea of ​​fast food.

Another point in common is that both need to be legible and scalable, that is, they need to be able to be applied in any size without losing quality.

Why are they so important?

Humans are visual beings. That’s why design and visual identity are so important: it’s so much easier assimilate and save an image than just text.

See in practice:

M

or

Answer sincerely: which M is most impactful and attractive?

It is worth mentioning that a logo or logotype also helps in identity construction and even in trust relationship with the audience. Just notice how we are always attracted by the look best suited to the company’s business.

Did you learn to differentiate logo or logotype? Now study your business brand and see how to improve it to captivate your customers.

Want to know how to create an amazing brand? So meet now the 9 best apps to create your logo!