Learn what they are and how to make one in practice – WAU

Facebook is no longer just a place to share photos and messages. It is now the center of many digital marketing campaigns. It is not for less. With more than a billion users willing to consume content, products, services, share posts and enjoy publications, it is essential that your brand is present […]

Facebook is no longer just a place to share photos and messages. It is now the center of many digital marketing campaigns. It is not for less. With more than a billion users willing to consume content, products, services, share posts and enjoy publications, it is essential that your brand is present in this universe.

In it, your ability to talk to users depends on your fan base. The more fans, the more people commenting, sharing and forwarding your messages. Having lots of likes on Facebook will help you spread the word about your content and materials to more people. Thus, it is natural that tools have emerged to increase the number of likes. Facebook itself offers some.

Among them is the like gate. But what is this? How can you assemble yours? How to optimize it for the best result? In the next few paragraphs we will answer these – and others – doubts. Follow:

What is a like gate

Like gate is an application that works within your fanpage to encourage an increase in your number of likes. When a new user accesses your page, they will be invited to click the like button in exchange for some reward. It can be the download of some material, such as an ebook, or the release of a discount coupon, for example.

Like gates are also used for contests and sweepstakes. When a brand intends to raffle off a product or allow visitors to send collaborations, it often sets up a like gate that forces the user to like the page. Only after the like will he have access to the content, that is, the like functions as a gate, hence the name like gate.

How to set up a like gate

Before planning yours, you need to know that Facebook’s privacy policy does not allow the like gate to be used to spam or release the content of your page itself. That is, it can only be used for specific actions, such as launch promotions and events.

Technical programming knowledge is not required to build a like gate. There are several tools on the Internet available to help you, which get the job done almost automatically. Some even offer a series of images so you don’t have to worry about anything.

Once this is done, clearly establish how the like gate will work. You can create a contest that rewards fans who bring more friends to your page, for example. So, in addition to increasing your follower base, you will engage existing ones.

Here at Websites Are Us, we use ThunderPenny. It is very simple to use and completely free. You must add your Facebook page to the application – just follow the steps on the website – and then you must go to your fan page on the social network to configure Like Gate.

On your fan page, click on “Edit Page” and look for the “Applications” tab. Then find the “Static HTML: iframe tabs” application and edit your settings. You can add the images you want, the files you want to share and make the necessary announcements!

Another important point is that all images must be of secure links (https: //). For this you can use Image Lair, a free tool to host your images and leave them with secure links, which will be accepted and shared in your like gates.

Best practices

Optimizing your like gate boosts results even more. Direct people to the like button using arrows or text calls. Include a clear call-to-action, like the phrase “like our page” to be as objective as possible. Be specific when explaining what the reward is.

Take care of your appearance too! Use good, beautiful, sharp images that are easy to identify. Your text must have the correct London and absolute clarity in the content. The more well taken care of the page, the greater the chance of getting the like.

Finally, there is no point in setting up a spectacular like gate if the content on your page is weak and will not generate any engagement. Understand that like gate is a very efficient way to make your page known to more people, but it will not – alone – make your digital marketing strategy a success.

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