Marketing series that every marketer should watch! – WAU
The weekend arrives and, between ballads or tours, one of the best programs is to stay at home marathoning some series, isn’t it? But have you thought about putting some marketing series in your marathons over the weekend? We’ve already made a list of the best marketing films to learn from […]
The weekend arrives and, between ballads or tours, one of the best programs is to stay at home marathoning some series, isn’t it? But have you thought about putting some marketing series in your marathons over the weekend?
We have already made a list of the best marketing films to learn in a fun way about it.
Every self-respecting marketer loves a good series to follow at home and then share with the agency’s staff, especially if the episode of the week yields some legal discussion at happy hour.
So we decided to list some cool marketing and advertising series that you need to follow (if you don’t already!).
Keep reading to learn more!
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1. Mad Men: the main series in marketing
You couldn’t start with a recommendation other than Mad Men, could you?
The series created by Matthew Weiner revolves around a New York advertising agency during the 1960s.
Our main focus is creative director Don Draper, his personal life and his work in the implementation of various advertising campaigns.
There are 92 episodes divided into 7 different seasons.
Why watch Mad Men?
A marketer who doesn’t watch Mad Men is like a football fan who misses the World Cup final: you can’t accept it!
The series is a must for anyone who likes the area, as it shows the daily life of an agency during the “Golden Years of Advertising”.
It is very interesting to note how some of the basic rules we learned in college are there and also how much has changed in these more than 50 years.
In addition, the series won 5 Golden Globes, 16 Emmys and a lot of nominations and other trophies out there, which proves its high quality.
2. The Crazy Ones: comedy and eccentricity in marketing
The Crazy Ones is a comedy that follows the daily life of the advertising agency Roberts & Roberts.
The protagonists are Simon Roberts (played by the brilliant and longing Robin Williams) and his daughter Sydney Roberts (Sarah Michelle Gellar) and they couldn’t be more different.
Simon is completely eccentric, full of brilliant and crazy ideas, while Sydney is more focused and organized, even a little “inside the box”.
The show had only one season.
Why watch The Crazy Ones?
Creativity is one of the most important skills for a marketer. And few things appeal more to our creativity than comedy.
Here we have a big clash between two “profiles” of professionals in this area: the eccentric genius, full of crazy ideas, and the organized, focused and data-based professional.
Of course, a clash between these two profiles will generate a ton of funny situations, but the most important thing is to learn how they manage to work together.
After all, a good marketer needs to have his eccentric side, but he must also stay organized!
3. Sense8: the power of empathy in the advertising world
Created by the Wachowski Sisters (Matrix) and J. Michael Straczynski (Babylon 5), this science fiction is one of the most ambitious series in recent years.
Sense8 revolves around a group of 8 people scattered around the planet who come to share a mental connection.
Together mentally, but physically separated, these people need to help each other and survive as a mysterious organization begins to hunt them down.
Netflix produced two seasons of the series before canceling it and promised a final episode to conclude its story.
Why watch Sense8?
As you read above, Sense8 does not take place in an advertising agency or in the marketing world. Even so, it is an unmissable series for a marketer.
One of Sense8’s key lessons is the importance of empathy in human relationships. A Korean businesswoman, for example, needs to understand the needs and peculiarities of the life of a Kenyan van driver or a pharmacist in India.
To achieve this, they literally share the “same body” through their mental connection.
In that position, they can understand what life is like for such a different person and understand them better.
A good marketer needs this skill as well. You, the professional in the field, must understand the persona of your work, your needs and desires, in order to communicate better with her.
After all, a satisfied customer buys twice, isn’t it?
4. The Pitch: the world of marketing in real life
Not all marketing series are fictional and The Pitch is proof of that.
This documentary serialized over two seasons will take you behind the scenes in the advertising world.
The idea is to film two different high-level agencies that dispute a single account in each episode.
During the episodes, we follow how each professional thinks and generates their ideas, how the agencies work together and how the campaigns are created.
Why watch The Pitch?
There is a lot we can learn from watching excellent advertising agencies working in practice.
While the agencies dispute the accounts of major brands, we can have several insights on how a winning advertising agency works and what the role of each employee in a successful team.
In addition, it is very interesting to imagine what solutions you would propose for the problems of each episode and to compare with the work of the professionals of these agencies.
5. Trust Me: the possible negative consequences of the area
Trust Me is a series about a Chicago marketing team that faces some turbulence in their professional and personal lives.
The focus of the show is on the duo Mason and Conner, who are great friends until only one of them is promoted within the agency.
Why watch Trust Me?
The life of a marketer can be difficult at times. There are hours and hours of work in some specific jobs that end up damaging our life at home or with friends.
Take Mason’s case, for example. He is a very talented and dedicated Creative Director, but he works so hard that he is workaholic and it creates stress in your marriage.
Conner, on the other hand, is a brilliant copywriter, but the problems in his personal (and romantic) life start to turn into professional problems and affect his work.
The day-to-day life of a marketer can be stressful, but we need to learn how to deal with it so as not to create new problems elsewhere, right?
6. Game of Thrones: the teachings about the power game
Is there a series bigger than Game of Thrones today? When a new season arrives, millions of people stop to watch.
When a new episode is released, millions more flee social media for fear of spoilers.
The series revolves around the power game of the Seven Kingdoms of Westeros and how the different houses of the place behave in the fight for the Iron Throne. Meanwhile, the mysterious White Walkers threaten the whole world when winter comes.
It’s already 7 very successful seasons and the promise of an electrifying ending in 2018.
Why watch Game of Thrones?
You probably already watch Game of Thrones and must be wondering what the series has to do with marketing. The answer? A lot of things!
We’ve already made a post with the 5 Marketing lessons in Game of Thrones, but we’ll cover just one point in today’s article: people’s beliefs.
In one episode, a character in the series says, “Power is where people believe power is.”
For a marketer, this is a powerful teaching!
When we work with Markerting, especially with Branding techniques, the public’s image about your brand is essential for your success.
If the consumer does not embark on your campaign, the results will not come! After all, power is where people believe power is.
7. Suits: negotiations and solutions to everyday problems
Created by Aaron Korsh in 2011 (the seventh season debuted in July 2017), Suits is one of those series that every spectator profile likes, including marketers.
The series follows the daily lives of one of the largest law firms in New York, especially the actions of Harvey Specter and Mike Ross, an unbeatable pair of lawyers.
The problem is, Mike is not a trained lawyer – in fact, he never even went to college.
If someone finds out the truth about him, a possible layoff will be the least of your worries.
Why watch Suits?
Suits may not be on the list of marketing series, but there are great lessons that any professional in the field can take advantage of.
Harvey and Mike are lawyers, but they could easily be firefighters. The guys’ job is to spend the day putting out fires and resolving crises with customers, bosses and even the police.
Whoever works with Marketing must identify a lot with this scenario. After all, who here never had to solve that last-minute problem?
8. House of Cards: lessons on planning and goals
We couldn’t finish our list of nominations without mentioning one of Netflix’s biggest hits: House of Cards.
The story of Frank Underwood, an American congressman who manipulates Congress, the media and public opinion to achieve his goals, has spawned five seasons so far, with no end to it.
Why watch House of Cards?
Frank Underwood is a master of communication, planning and implementing his ideas.
Watching the guy in action is getting a daily lesson on how to achieve your goals and the steps required to do so.
The inspiration in him is so great that we even made a special post with the 9 lessons that Underwood can teach to a marketer. Read if you want to know more!
So, amazing how you can learn so much just watching series about marketing, right? Did you know you can do the same with YouTube channels? Learn some marketing lessons that we can learn from several famous Youtubers!