Marketing Trends for New Business – WAU

Keeping up with marketing trends for new businesses is essential to develop and give visibility to your company on the internet. Therefore, in this text, you will know the strategies that can give your business a boost even in the early stages.

In many moments, it can seem tiring to follow trends, but it is a fact that they drive any result, especially when a big impact and a quick return on investment are needed.

This is the case of Marketing trends for new businesses. Generally, ventures in early stages need more incentives to have online visibility and that is why keeping up with Marketing trends is so important.

Keeping up with trends is also a way to get to know and learn in practice how to implement them in your enterprise and monitor their growth stages.

Follow this text to the end and find out what are the main trends for new businesses and why your company needs to invest in them to grow digitally!

How important is it to keep up with marketing trends?

It is important to keep up with the new technologies that are created every day, since the consumer easily adapts to them, especially because they offer an upgrade in their daily lives or even because they are able to solve a problem.

Your company’s communication with this consumer needs to be very accurate so that he becomes a loyal customer of your brand.

Keeping up with the news for new businesses is interesting to maintain your market acumen.

How do trends help in the development of your business?

Marketing trends for new businesses are essential to keep your company in the spotlight.

When a company invests in marketing actions, which directly reach its potential customer, a connection with this audience is possible.

Putting effective marketing actions into practice gives your strategy strength to become a benchmark in its segment. The more consolidated and stable your methodology is, the greater the recurrence of your ideal clients can be.

What are the main Marketing trends for new businesses?

Content Marketing

It may not seem like it, but Content Marketing is not such a new trend. It is through him that you communicates with your persona, that is, speak to your potential customer in their language.

Investing in Content Marketing is a strong trend for new businesses, because it easily guarantees your lead a good experience with your company, in a natural and relevant way, as no other Marketing action has the power to do.

Content Marketing brings stability to your Marketing actions, mainly because, as we said, new mechanisms for searching for knowledge and facilitating everyday life are constantly emerging.

That is precisely why it is so useful – so that the company does not get lost in the midst of the various trends that will always emerge. It is through it that the business maintains stability and generates confidence for its brand.

Well-produced content attracts your audience, keeps you engaged and even makes your customer a your brand promoter.

Creating content that solves a problem or clarifies a question helps your company to be a reference in its segment.

Customer Experience

Nowadays, anyone can do what you do, but what will help your company stand out is how much you are interested in paying attention to what really matters to your customer.

As said, new business comes up every day. However, there are unique and strategic ways to maintain a close bond with your customer. Within the services and products you offer, there are certainly ways in which your customers can be surprised and delighted.

Don’t miss out on opportunities to make your customer well-served within your company – even in the smallest details: what may be small for you, as a company, may be the link that will keep you close.

Security and data protection

It may sound blunt, but it has become increasingly crucial to protect your customers from imminent threats.

More and more consumers choose companies that are a reference when it comes to the protection and security of their information.

Being in line with the data protection law is a differential and it can influence the decision making process of a customer by one company to the detriment of another, even if that competitor has more advantages.

Make this care very clear in all Marketing actions. The return will be surprising!


Time really is worth money. To keep up with the speed at which the world is moving, offering people accessibility and practicality is a crucial differentiator. In this sense, podcasts play an important role in your customer’s journey.

Your persona can do many things while listening to why your company is the best at what it does, or how it is able to offer information in exchange for simply meeting a momentary need – be it for entertainment, be it in the search for information, or even , of learning.

Podcasts have a low production cost, but a huge potential to reach customers who are really interested in your service, making your company’s growth a consequence of well-aligned and constructive strategies.

Video communication

Video communication is also an effective strategy for new businesses.

Because the basis for its construction is entertainment and nowadays doing Marketing is about entertaining your audience, as well as teaching.

It may seem shocking at first, however, generation Z most likely to consume this type of content: potential customers who were born in the digital age, whom technology does not scare.

But they are not yet mature enough to choose to purchase products based on Traditional Marketing strategies, so video strategies are a game changer for them to choose their products when they are ready to buy.

This trend of Marketing for new businesses is also quite effective for talking to the senior generation.

Visual surveys

Currently, Google already values ​​sites that know how to communicate visually. That’s why Pinterest is the social network that has grown the most in recent years and its tendency is to take off in the coming years.

Communicating with your audience visually is important, as your consumers are tuned in to this Marketing trend. They dictate how they want to buy. If your company is able to keep up with this, it can easily get ahead of your competitors.

Artificial intelligence

Artificial intelligence can help your business when analyzing the behavior of your persona, precisely to find loopholes in which your company can present efficiency.

This goes for a lot when creating new products and services. This is a good way to get ahead of your competitors and achieve market relevance.

Influence Marketing

Human relations tend to generate reliability in a simple and didactic way. The credibility gains are enormous, because it is the identification that your personas have with influencers that makes your products easily purchased.

Investing in the credibility of people who have the same principles and values ​​as your company is a good way to take advantage of this trend that will be on the rise for years to come.

E-mail marketing

Contrary to what many think email marketing it is responsible for generating a large part of the annual revenue of many companies.

After all, the investment is low compared to the great amount of benefits it can bring to your company.

Through a well-designed email strategy focused on converting, it is possible to talk to the customer in a close and appropriate way to segment them in their subscriber base.

Among the many assets that email has, one of them is to educate your customer to make him prepared to buy your product or service at the right time for him and for your company.

In addition, consumers conquered by email have a low potential for churn, since they were nourished with the necessary information so that they were well informed when closing the deal.

Inbound Marketing

Inbound Marketing has proven to be a consistent strategy when it comes to attracting the ideal customer to your company’s website. Through it, it is possible to lead the persona through a sales funnel in which he receives information on how his company can help him solve a certain problem.

People value brands that care about their needs.

When your company produces relevant and valuable content, with the aim of helping the consumer, it is very likely that, at that moment, a close relationship will be created.

That way, when the persona finds the solution to your problems, your brand that will be latent in your memory.

It is a fact that, every day, Marketing becomes more complex precisely because of the number of possibilities it offers. For this reason, it is essential for professionals in the area to be aware of new technologies, methodologies and the evolution of strategies that relate to Marketing trends, especially for new businesses.

You can also learn about the 7 Digital Marketing strategies that are highlighted!