OMFG! 5 South Park lessons on content marketing – WAU
South Park is one of the most successful cartoons in the world. The series has 17 (that’s right, 17!) Seasons and more than 230 episodes. Launched in 1997, South Park has won numerous awards, including 4 Prime-Time Emmy Awards, one of the most important on world television. But what we in marketing can do […]
South Park is one of the most successful cartoons in the world. The series has 17 (that’s right, 17!) Seasons and more than 230 episodes. Launched in 1997, South Park has won numerous awards, including 4 Prime-Time Emmy Awards, one of the most important on world television.
But what can we in marketing learn from a bunch of kids who just swear?
1 # Don’t let criticism get you down
“Stan: Dude, we don’t have any talent. (Dude, we have no talent!)
Cartman: That didn’t stop any of the other boy bands, damn it! (That didn’t stop any of the other boy bands, * well!) ”
South Park was in serious danger of being canceled, even before it aired, as the audience tests gave bad results. But even so, the authors believed in the potential of what they were developing.
You will receive criticism about your work. Don’t give up on your project because of this. Trust your project and use criticism as a way to improve it. Pay attention to what is being said and correct those points.
2 # Stay current
“It’s an Afghanistan goat, so it can’t stay here, or else it’ll choke on the sweet air of freedom.” – Cartman on a goat sent to him and his friends by some kids in Afghanistan (It’s an Afghan goat, so she can’t stay here, or else she will choke on the sweet air of freedom – Cartman on a goat sent to him and his friends by some children in Afghanistan)
Each episode of the cartoon is written in the week it will be released, which allows the cartoon to keep abreast of the topics that are happening and respond quickly to events that have recently occurred.
We always say that writing current and relevant content is one of the most important points of a content marketing strategy. South Park showed us why. By involving subjects that are in the eye of the storm in its scripts, the series takes advantage of all the commotion that is being generated to appear even more.
3 # Invited contributors
Over the years, several celebrities have made special appearances in the series. Jennifer Aniston, George Clooney and the band Radiohead are examples of this. These guests always brought something special to the drawing, which further leveraged the audience.
But how do you do that in your content strategy? Guest blogging can be an answer. Interviews and videos with experts in areas relevant to your audience can also be interesting. Bring someone or some company to talk about your credibility specialty for your material.
4 # Don’t run away from controversies
“Cartman: I would never let a woman kick my ass. If she tried something, I’d be like, HEY! You get your bitch ass back in the kitchen and make me some pie! ” (Cartman: I would never let a woman hit me. If she tried something, I would scream, HEY! You take that bitch of yours back to the kitchen and make me pie!)
South Park has already addressed several controversial topics:
- Wars in Iraq and Afghanistan
- Death penalty
The characters are very cartoonish, critical and encourage the discussion of complicated topics.
But be careful! When entering into controversial subjects, you will certainly attract a lot of attention, but you are at great risk of getting burned and losing your audience. So, when approaching a more complicated topic, be very careful with the opinions you will give and the way you will position yourself. And remember to always respond to comments respectfully and not to pick a fight with someone.
5 # Get out of your comfort zone. Strategically.
“Towlie: I’ve learned something today. I shouldn’t get high and come up with ideas. I should come up with ideas and get high to reward myself. ” (I learned something, tadpole. I shouldn’t get high and have ideas. I should get high and then get high as a form of reward for myself.)
The animated series released a film in 1999, South Park: Bigger, Longer and Uncut. It quickly became a sales and criticism success. The cinemas were new territory to be conquered, but with a well-planned and well-executed film, there was no way to avoid success.
Betting on a new way to disseminate your content is always good, if planned and well executed. You already have a structured blog with good content and loyal readers, so why not take the risk of producing a video or an infographic? Who knows, launching an ebook can further increase the number of visitors to your website and blog?
Bonus # Form and maintain good partnerships
“Kyle: Look, Stan. When Kenny died I learned how important friends are. I’m not gonna lose another friend. ” (Look, Stan. When Kenny died I learned how important friends are. I will not lose another friend.)
Just as the group of friends who are protagonists of the series are always together (even Kenny, who dies in almost every episode, and Cartman, who is a big asshole), the creators of South Park are also longtime partners. Trey Parker and Matt Stone have worked together since college, when they went to the Cinema class at the University of Colorado together.
Such a partnership must be maintained, overcoming all problems and obstacles. The advantages they will always outweigh the negatives. So, value and preserve your best partners, after all they are helping your growth and collaborating with your company.
We can learn several lessons from TV shows, movies and bands. Even the most unusual ones, like the little nonsense talkers in South Park, can present very interesting cases. And what do you think? What unusual program or character did you learn something from?
(Note: I know that Justin Bieber was not invited and did not agree with the scene. But it is too fun for me to let it go. # Controversy # brigacomfãs)