RD Summit, the Digital Marketing event of Digital Results – Live Blogging – WAU

Websites Are Us is in Florianópolis, for the RD Summit, of Resultados Digitais. We will take notes and share the best of the event’s talks and conversations with you. At RD Summit we will have several lectures and panels that will discuss the search for real business results with Digital Marketing. 1st Panel: How to get results […]

Websites Are Us is in Florianópolis, for the RD Summit, of Resultados Digitais. We will take notes and share the best of the event’s talks and conversations with you.

rdsummit!

#RDSummit

At RD Summit we will have several lectures and panels that will discuss the search for real business results with Digital Marketing.

1st Panel: How to obtain results with content production

In the first panel, we will have Larissa Segui (@larissasegui), from Conta Azul, Emília Chagas (@emilia_chagas), Tex.Do and Vítor Peçanha (@pecanha), from Websites Are Us, in a conversation about how content production can bring results in a digital marketing strategy. See the summary here!

1st Panel

1st Panel

1st Lecture: The new SEO: Focus on content – André Siqueira

In the first lecture, André Siqueira (@andresiqueira), Co-founder and Marketing Director of Resultados Digitais

Read the lecture summary here!

André Siqueira

André Siqueira

2nd Panel – Lead Generation

A conversation with Miguel Cavalcanti (@mcavalcanti) from Beef Point, Fernanda Bornhausen (@fernandabornsa) from Clear Education and Rodrigo Lóssio (@lossio) from Dialetto Comunicação Strategica about lead generation.

Second RD Summit Panel

Second RD Summit Panel

Do you want to know what they said? Read the summary!

3rd Panel – Email marketing and marketing automation

In this 3rd Panel, Eduardo Bilman (@dubilman) from Avante, Maurílio Alberone (@malberone) from Bizstart and Edools and Rodrigo Grecco (@rgrecco) from Endeavor, talk about E-mail marketing and marketing automation.

3rd Panel

3rd Panel

Read the summary of what happened!

2nd Lecture: Digital Marketing for results in Sale – Eric Santos

In the second lecture, Eric Santos, CEO of Resultados Digitais and one of the creators of RD Summit, spoke about how to use digital marketing to improve sales results.

Eric Santos

Eric Santos

In addition, Eric also announced the launch of the new version of RD Station! See what happened!

3rd Lecture: The new customer purchase process – Silvia Bassi

Silvia Bassi is a journalist and CEO of Now! Digital Business. Silvia made her presentation through Hangout and exposed the new purchase process of the customer.

See the summary of what was presented!

4th Panel: Inbound Sales

In the fourth panel, Diego Gomes (@dttg), Co-Founder of Websites Are Us, Radamés Martini (@RadaMartini), CEO of Social Base and Giovani Amaral, CEO of Sofit, talked about inbound sales and the differences between inbound and outbound sales.

Check the summary here!

5th Panel: The role of agencies in digital results marketing

In this panel, we had a conversation about the role of agencies in digital results marketing between Ionan Fernandes, Investor and CGO, TAG Interativa, Heloísa Poletto, @HeloPoletto, Owner, Ehlo Marketing Essential and Alberto André, @albertoandre, SEM Director , 5Select.

See what happened here!

Mini Lecture: Conversion Optimization – Rafael Damasceno and João Zaratine

Rafael Damasceno, @rafaeld, from Supersonic, and João Zaratine, @joaozaratine, from Conta Azul gave two short presentations on their experiences in conversion optimization.

Read the main topics discussed.

4th Lecture: Digital marketing trends for SMEs – Martha Gabriel

Martha Gabriel talked a lot about the trends that will revolutionize the market! Here’s how it went.