SaaS – Learn 3 marketing strategies that will help you win new customers – WAU

The acronym SaaS means exactly “software as a service” (Software as a Service, in English), which means a differentiated model of distributing and selling software, based on subscriptions. This may be a completely online service, or require some local installation, on the client’s computer or device, to be used. SaaS is a market […]

The acronym SaaS means exactly “software as a service” (Software as a Service, in English), which means a differentiated model of distributing and selling software, based on subscriptions. This may be a completely online service, or require some local installation, on the client’s computer or device, to be used.

SaaS is a growing market all over the world, and the multiple similar ventures on the internet make the space bigger and bigger and the competition fierce.

The success of the company that is starting in the SaaS market depends on its ability to acquire new customers quickly and at low cost, retain buyers in the long term and create an efficient up-selling strategy (more sales or more advanced versions of it) software to customers).

So, what could you do to win more customers and sales, having a better market position for your company that deals with software as a service? Meet now 3 SaaS marketing strategies that will help you a lot.

Build a subscriber list from rich content

It is important to understand what are the demands, points of distress that customers have and involve their resources precisely in the guidelines to alleviate these needs. Create e-books, spreadsheets, videos, templates, interactive guides, among other interesting things, that are valuable to your target audience and that align with the main needs of your customers, and require a registration email to download the material or access it.

The highlight is to say that the content is free, just filling out a form to be able to see something that will benefit potential customers. This strategy attracts traffic to your website and makes you retain information from people who are interested in the product you market. Use this list of leads and make targeted and powerful email marketing campaigns!

Use blogging to build audience

Offering rich material periodically through a blog is also an excellent way to directly attract customers to relate to you. You must improve your writing, improve the traffic to your publications and build a sequence of trust and value for what you are addressing, in order to attract more interaction and actions with your blog work. The goal is to give even more value to your target audience, talking about content that really interests your customers.

Create a community around your SaaS

On the internet, people communicate with tremendous speed, and sometimes a publication can turn viral in a matter of hours. In this sense, a strategy that counts points is to have an influential and spontaneous marketing, in which people exchange notions and participate in discussions about something they used and liked. A good tip is to facilitate the creation of a community of people who admire your brand, whether through online forums or other channels. The group’s goal is to further engage its audience and raise related questions about its service.

Contracted users will be able to leverage the involvement of other users, answering questions or suggesting actions, which will serve as a subliminal force to feed their own reference marketing.

To make your SaaS company successful you need to use more appropriate and accurate tactics for the market segment, creating high-level traffic for what you offer to the public, in order to achieve a better involvement of people.

And you, what marketing strategies have you done to differentiate yourself in the market?

Want help setting your budget? Also check out our marketing calculator!

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