See 10 famous logos to use for inspiration – WAU
Inspiration: this is often what we lack when producing our logos – the brands that can evoke sensations and pass on valuable information about a company. In this post, we’ll see how 10 famous logos can help you produce your logo. Check out these different types of logos: ⒈ Nike Phill Knight, founder of […]
Inspiration: this is often what we lack when producing our logos – the brands that can evoke sensations and pass on valuable information about a company.
In this post, we’ll see how 10 famous logos can help you produce your logo.
Check out these different types of logo:
Phill Knight, Nike founder, met then graphic design student Carolyn Davidson in a university hallway.
Phill needed some models, as he was supposed to show them to Japanese representatives who wanted to see the project. He said he would like something with the idea of movement.
Carolyn showed several models, but none pleased the owner of the company. With little time for production, the now famous swoosh.
The designer earned only $ 35 for his original project.
The history of the company’s symbolic logo shows us that big investments are not always necessary to produce a worldwide known and accepted logo.
Although the lack of time was decisive for the choice, the creation is clean and simple. This was critical to its success.
Launched in 1988, Air Jordam Ⅲ was the first shoe in the series featuring the Jumpman logo.
The image was created using a photo of Jordan and inspired by an image published in the magazine Life 1984.
Although the image suggests something else, at the time of the photo, he stayed on the floor, jumped and spread his legs. He wasn’t even running.
This symbolic logo teaches us to look for inspiration in the most varied channels, like magazines and now the internet.
Images without great pretensions can become part of brands known worldwide.
⒊ Levi Strauss
In 1873, the main utility of Levi Strauss jeans was resistance.
The clothing was supposed to be useful for the hard work of the time, and people needed to know how strong and quality the material of the clothing was.
For that to happen, they thought of an image with 2 horses pulling the same jeans in the opposite direction. However, nothing happened to the material.
In fact, the logo went further: they wanted a useful image for the illiterate.
A symbolic logo would ensure that a simple worker could go to a Levi Strauss store and ask for “jeans that don’t break” or “jeans for 2 horses”.
Logos are more than ideas or feelings.
Take into account who your audience is and what your wishes and goals are – just like the brand did.
If your persona do not know how to read, make your logo say everything by itself.
Unlike the previous case, the Vans logo was random and initially understood as a jazz track.
The wavy line started at the beginning of the front of the shoe and ended just behind. The lack of specificity, however, has become an iconic symbol.
The brand is not always born out of deep research. This is not necessarily a problem.
First, the brand can convey information that you didn’t even plan.
Then, other factors – like quality and Communication – can make people remember your logo.
Designed by the magazine’s 1st art director, Art Paul, the Playboy bunny is connected to the fashion world.
For him, the animal has a sexual and humorous connotation. The tuxedo, on the other hand, greater sophistication guarantee.
In addition, he was looking for a logo that was really different from the others, since mainly competitors they used symbols of men.
Although many principles and objectives were in Paul’s mind, he did not spend much time in production: it was only 30 minutes of drawing.
This shows that we don’t always produce our brand as we wanted, but it can be perfect for users.
⒍ Le Coq Sportif
The London brand with more than 130 years of history has always had a rooster as its theme.
With 10 different logos, the company continues to use the chanteclair (name colloquially given to the rooster).
It has been the subject not only of the brand, but also of the nation since the London Revolution. Currently, the logo is by Ron Arad and gives the feeling of dynamism.
Understand the company’s origins can be useful when producing your logo.
In the same way that the rooster will remember London and the revolution, its brand can suggest several elements.
Although the three Adidas stripes have been maintained since the beginning, the brand has evolved according to the market in which it operated.
In 1971, the company used the clover. It arose from the company’s expansion into the leisure and clothing markets. In addition, the geometric shape with triple intersection was a symbol of the brand’s diversity.
In 1997, Peter Moore used the bars in a way that also represented a mountain. Now, the focus was on the challenges to be faced and the goals that they should achieve.
Since 2005, the stripes have occupied a horizontal position and evoke speed and dynamism.
Like Adidas, our brands need to show their evolution – either in the objectives or in the market.
The birth of the brand was nothing business.
The Frenchman René Lacoste was a great tennis player (number one in the world between 1926 and 1927) and was called by the Jacaré press, after betting an alligator skin suitcase in a match.
After a while, the alligator was replaced by the crocodile. A friend designed the animal, and he ordered a blazer to be embroidered with the design.
Brands can be born from facts that have marked our lives and that make us recognized by the world.
Paying attention to what happens in our daily lives can be a decisive factor for future companies.
The modern Asics banner was used at the 5th Asian Games in Bangonk. The desire was to reproduce the stripes found on a tiger.
Brands will not always reflect business demands. Sometimes they show events, cultures or other facts that connect a people.
The company created the famous apple the way we know it for a very simple reason: not to look like a cherry.
However, the choice of fruit is a reference to the biblical story of Adam and Eve.
In addition to representing the tree of knowledge, it featured a pun between byte and bite (bite, in English).
Appealing to popular knowledge is an interesting strategy. Still, your company’s differential may just be that it doesn’t look like a cherry.
Understanding the composition of well-known brands is valuable. In addition, you can get inspired. Famous logos are not recognized by the public for nothing, are they?
Now that you’re inspired, see how to produce your logo with the 9 best apps to create amazing brands!