See 16 different ways on how to turn your blog into a lead generation machine – WAU
Regardless of your type of business, blogs can bring a lot of results for those who bet on them to do Content Marketing. Generating leads with blog, that is, turning visitors into leads is one of the fundamental steps for the result of this strategy.
Generating leads with a blog is a consequence of a well-designed Content Marketing strategy, in which not only the content is important, but also the techniques applied to give confidence to the reader.
The number of information that is thrown every second on the internet has increased the dispute for public attention. To stand out, you need to do more than the basics.
Using combined techniques, in addition to persistence in keeping the strategy working, can turn your blog into a lead generation machine. Therefore, we have separated the 16 best ideas so that you can apply them on your blog and be successful!
Follow our article, in which we will address each of these tips:
- Use Call-to-Actions (CTA)
- Have a subscription box (Newsletter)
- Place banners on the blog
- Invest in design
- Create a content strategy
- Promote posts on social networks
- Follow the comments of old posts
- Be as consistent as possible
- Write guest posts
- Create internal links to other posts
- Invest in SEO
- Invite to guest post on your blog
- Create strategies for organic sharing
- Evaluate influence marketing
- Search for new tools
Interested? Keep reading!
1. Use Call-to-Actions (CTA)
Those who have been producing content for some time may find this first tip too basic, but whoever is thinking about how to create a blog, needs to pay attention to this point.
Regardless of the stage your blog is in, the truth is that placing a CTA is essential to generate leads. CTA directs the reader to take an action, which can be downloading an ebook or accessing another article, inserting the reader into the sales funnel.
See an example of CTA on the WAU Blog:
2. Have a subscription box (Newsletter)
The newsletter subscription box, which can also be used to download files or for other strategies, is a technique used in blogs to direct the visitor to sign up and become a lead.
It can be located at various points on the screen, but it is usually just above, on the side, in the middle of the post or at the end of the article. Some blogs choose to use it in 4 ways, while others in one or more ways. The ideal is to do a test to see which one brings the most results.
Pop-ups, which appear on the screen asking for an action, are also subscription boxes, but their use is controversial. It is considered invasive and irritating by some readers and can cause an effect contrary to the desired one, which is to make you register.
3. Place banners on the blog
In so-called interruption marketing, banners are used to advertise about the product or service. In blogs, banners can be used to direct the reader to take an action, which, in our case, is to register and become a lead.
Lead generation can be enhanced with the use of banners on blogs, but it needs to be done carefully, that is, it must be done in a way that the reader does not feel noise in the communication and ends up leaving. See an example below:
4. Invest in design
Here, the budget is the least important. There are already many templates for blogs, even free ones, that manage to keep information organized in a beautiful way, attracting visitors and even making them stay longer.
Pollution, with the use of banner, subscription box, pop-ups and other forms of visual interruption, can keep visitors away. So it’s also important to focus on blog design, so that all elements talk to each other and do not create distractions for the reader.
Websites Are Us, through the WAU Stage, also has free versions of templates, which can match different strategies and market niches.
5. Create a content strategy
As we said, doing the basics may work in the beginning, but it does not support the success of a blog. It is necessary to create content for different stages of the funnel, investing in content strategies with relevant materials, exclusive to the market and to the public.
The results may not come in the short term, but good content strategies bring many results. Recently, in a survey of its customers, Hubspot found that companies with blogs have 126% more leads than companies that do not.
Some middle and bottom funnel content can be delivered by asking the visitors’ email, increasing the number of leads interested in your business, by delivering more specific and in-depth materials.
6. Promote posts on social networks
Blog posts, promoted on social networks, are good opportunities to better understand your audience and generate more leads. Separating small pieces of material to disseminate on different platforms gives the feeling of multiply the content and enrich it, in addition to generating several perspectives on the same subject.
The simple promotion of the post on social networks may not involve the public and even devalue the post. Combining a good content strategy with Digital Marketing increases the chances of attracting good leads and making the blog work in your favor.
7. Follow the comments of old posts
If a reader makes some kind of comment at the end of the posts, especially those that add new information or points of view and those participations are not encouraged, monitored and much less commented, it is very likely that you are missing countless leads and opportunities to grow your business.
There will not always be opinions that please and there may even be some haters, but the comments section of the blog is a good way to create engagement with visitors through the content and turn them into leads.
Neil Patel knows how to do this very well on his blog, creating in the reader the feeling that he really cares about each visitor. Look at this example:
8. Be as consistent as possible
Although this is implied in one of the previous topics, in which we commented on the need to create a good content strategy, we found it necessary to explain more about the issue of consistency in this topic.
The more consistent, the better. This of course, without losing the quality of the content. It is useless to make more than one post per day, if none of them add new information to readers.
For those just starting out, this is even more important for lead generation. Verifying how many posts it is possible to make in a given time to have consistency and good materials, is part of a good Digital Marketing strategy and that can consequently generate good sales.
An Orbit Media survey made this very clear: the higher the frequency of posts, the better the results of a blog. But there is a limit to that. Those who post daily have better results, even compared to those who post more than one daily.
The reason was not studied in the research, but probably the public sees more than one post per day as overposting and is not so interested. See the Orbit Media survey graph:
9. Write Guest Posts
Having content posted on other blogs can attract an audience similar to yours and that is looking for new ways to see something. In addition to getting respected backlinks to your blog and contributing to your SEO, making guest posts increases your brand exposure and increases the authority of your business.
A great idea for those who want to turn the blog into a machine to generate leads, attracting traffic to the site.
10. Create internal links to other posts
As posts are published, placing internal links inducing the reader to view other articles is not only an effective SEO strategy, but also a way to increase authority and, of course, generate leads for your blog.
11. Invest in SEO
The use of this technique in an effective way makes the search tools, like Google, understand that your blog posts are good and, therefore, show to more people.
SEO is also about the experience of the reader when entering the site. Some tips in this regard is to have a scannable content, that is, easy to read and assimilate. Putting indexes at the beginning of articles, as we did at the beginning of this one, is also a way of contributing to a good reading.
12. Invite to guest post on your blog
Inviting respected companies that have niches related to yours to write on your blog is also a great strategy. Guest post articles need to talk to what has already been a poster for you and bring valuable information that is of interest to your leads.
Still speaking of SEO, having links to other sites that Google recognizes as good increases the authority of your site, making it appear to more people in searches.
The WAU Blog constantly invites other companies to add new information to their readers. Even the guest posts are highlighted on the homepage of Blog da WAU. Look:
13. Create strategies for organic sharing
Have you noticed that some blogs have small lists of social networks on the side of their pages?
They are so that the reader can quickly share the good content he finds on the site. The recommendation of friends is also a way to increase the leads of a blog.
See this example below:
14. Evaluate influence marketing for your business
Using influencers is becoming a good strategy for those who want to use the blog as tools to generate new leads.
However, it is important to highlight that it is necessary to make a marketing strategy for this to work successfully. You need to think about who to associate with your brand and how it should be done.
Well thought out strategies can have a lot of effect on your business. Groove tested and got 1000 new leads in 24 hours using this technique.
When installing a pixel on your website, you can make customized ads for those who already know your content and generate sales. Wordstream tested this technique for 18 months and achieved 300% more engagement and a 51% increase in lead generation.
16. Research new tools
To turn your blog into a lead generation machine, it is essential to always be thinking, studying, analyzing, applying and monitoring new tools and new techniques.
Performing and analyzing A / B tests, blog heatmaps and of course, using Analytics or another monitoring tool are good ways to study the public and have new ideas about what customers expect from your business, generating a virtuous cycle of growth of visitors and leads.
Now that you’ve learned how to generate blog leads, you can explore other techniques found in the WAU Blog materials.
One of the most complete is our ebook on how to generate 10,000 leads with purchase potential, which is a case study of Websites Are Us. Check it out and learn how to apply this strategy in your business!