See in 5 steps how this company doubled its sales in 1 year with content marketing – WAU
Buffet Brasile, a company specializing in making parties at home that has pizza pizza as its main service, learned how to make internet content hard and when they started they didn’t even know what the H1 tag meant. They invest a lot in paid campaigns, but at the recommendation of a great friend, they decided to make a […]
Buffet Brasile, a company specializing in making parties at home that has pizza pizza as its main service, learned how to make internet content hard and when they started they didn’t even know what the H1 tag meant.
They invest a lot in paid campaigns, but at the recommendation of a great friend, they decided to hold a meeting via Skype with a content marketing company, Websites Are Us.
Well, they went with an open heart and in a few hours of conversation, decided to test this content marketing. The rest is history, see the list below to find out what this partnership was about.
1. Learning and quick result
From the first meeting to the first post, there were several doubts, as the owners of Buffet Brasile did not understand very well what that whole strategy meant.
But in just 3 months promoting the blog on social media, they managed to attract 20% of new customers.
2. Reduction of costs and time for customer service
With relevant content it was possible for the customer to understand more clearly how the buffet service works.
This generated well-informed consumers, reducing the time the customer was on the phone and increasing the productivity of the sales team.
3.SEO (Search Engine Optimization)
With the definition of the correct target audience, keyword strategy, dissemination of the blog to the customer base and preparation of relevant materials, Buffet Brasile’s website won many positions in Google search.
This is gold!
Imagine a customer looking for the product or service you sell and your company being first in the organic search?
4. Analytical control
One of the main factors of why many businesses are migrating their investment to the internet is the fact that the company can analyze the results with hundreds of metrics.
That is, when you develop content marketing, you can analyze how many hits that post had, how many quotes you made from a given post, how much time you spent on your page and many other variables.
Buffet Brasile has specific spreadsheets for your business with the KPIs (performance indicators) that you use and do this very precisely, so you can measure every penny spent.
5. Building own audience
Buffet Brasile – by businessmen Júlio Lourenço and Márcio Arantes – spent thousands of reais every month on advertising campaigns on Facebook, Google and Bing and felt hostage to the investment because they only sold when they announced.
It’s like building a super enterprise on land that is not yours.
Content marketing helped the company to sell more without increasing investment in paid media as new leads now arrive through the relevant content they post.
This natural audience makes Google see you better and elevate your positions when someone searches for your product or service.
Buffet Brasile has been working with content marketing for some time and is achieving good results with a super cool budget and plans to invest now in a video channel on youtube to win even more fans!
At the moment they created promotional videos and a super cool recipe on how to make traditional pizza dough, click here to see.
To end this case, we asked entrepreneur Júlio César Lourenço Júnior what message he would like to leave for readers who want to start with content marketing.
The answer was as follows:
“Make no mistake, for content marketing to work, you must get involved with the company you hired and with your internal team, understanding the behavior of your target audience, what content they want to consume, what keywords they take for your site, frequency of posts, images that attract attention, scannability, SEO and knowing that every day you will learn something new. It is a long-term job, invest ”.
*Content produced by the Buffet Brasile team.