Simplifying the management of your ads with the Google Ad Manager platform – WAU

Google Ad Manager promises to simplify the creation of your ads, offering a better experience to users, reaching across different platforms and times. If you want to start monetizing your pages, you need to know this news.

Investing in Internet ads is a well-known and adopted action by companies in different sectors. The investment is able to attract new customers and increase sales, in addition to rapidly expanding brand awareness.

Now, we are facing a novelty that promises to simplify the creation of advertising and generate more results for brands: o Google Ad Manager.

It is a platform capable of linking ads to communication channels where people watch, play or interact, with the promise of a better experience for users!

For those who want to monetize their pages or blog, the features of this new tool promise to help a lot and generate better profitability.

Do you want to know how this new tool works and all its differentials? So, check out this content and stay on top of this news to achieve all the benefits!

What is Google Ad Manager?

Google Ad Manager is a platform created by Google to better manage ads served on the internet. The promise of this novelty is to offer better returns for advertisers, along with an audience-pleasing experience.

One of the complaints of marketers is the complexity of managing all ad campaigns and ensuring good results.

Even people who have an advanced knowledge of the tools can struggle with managing and identifying best practices – for example, knowing where to place ads and values.

Besides that, we are living in the era of customer experience. The public has become quite demanding and does not like to be interrupted when they are in an activity, such as surfing the internet. For this reason, traditional advertisements confront this change.

A proof of this is the great growth of Inbound Marketing, a model that invests in sharing knowledge and good experience to the public.

So, one of the premises of Google Ad Manager is precisely to work together with users to offer a more pleasant experience, using the advertising network, but maintaining the native profile in the ads.

How does this platform work?

The ad management platform it works as a central that gathers the company’s investments, which are shown in a simplified and user-friendly way.

The tool has resources to target the most appropriate type of ad to the user, increasing the possibility of conversion and return on investment.

The central panel presents the traffic data of the website, ad network, applications, games and other possibilities of the brand. A preview of how many impressions can be generated with the actions is also shown.

In addition, with the platform it is possible to work the Google AdSense and Google Ad Exchange network to optimize the ads, generating the highest possible revenue for each ad impression.

What resources does it have?

Now, let’s show you all the features offered within the Google Ad Manager platform. Follow!

Formats

With the increase in the variety of devices to access the internet, it has become essential that ads are adaptable to any device used by users.

A type of ad that is not responsive will certainly not succeed in a world where access via cell phones and other mobile devices is only likely to grow.

So, Google Ad Manager allows advertising to be served in different formats immersively, either on mobile devices or on the desktop.

With more possible formats, the ads become more harmonious with the activity of the public, being considered as native ads. They perform much better than traditional ones, precisely because they don’t look like those invasive and interruptive ads.

Video

Videos represent a major trend in digital marketing. The number of companies that are investing in this type of media only increases.

To get an idea, according to research, by 2020 the expectation is that internet traffic through videos represents about 80%.

Research also shows that 72% of the companies that adopted video marketing as a strategy increase in results. That is, if you’re not creating videos yet, you can’t waste any more time!

In that sense, the Google Ad Manager platform promises to help you. With different possible formats for the videos, the platform directs the ideal content to the user, taking into account the location in which he is watching.

The video feature helps to monetize the content and generates a very attractive revenue!

Yield management

Yield management is a feature for optimize your investment and add a higher return.

The tool uses the concept of machine learning to offer a more pleasant experience to users and, at the same time, better target their investments.

Today, with traditional ads, revenue is often generated at the expense of the user experience, but it need not happen! It is possible to align a good use of the page with the exposure of the ads, creating high performance pieces.

Therefore, this feature is one of the most interesting and promises to greatly increase the ROI of your campaigns.

Data and insights

Once again, Google’s algorithm promises to help companies in search of Increase the sales. Machine learning can show data to base decisions and make them more accurate.

All data related to your business can be gathered and generate powerful and highly profitable insights!

Brand safety

We must not forget about data protection. With Google Ad Manager, your platforms, your websites and your applications will be safe.

The system is able to prevent fraud, piracy and malware. In addition, the platform requires the advertiser to take preventive measures, such as security certificates, HTTPS protocol and display of advertisements on SafeFrames.

You can also review all of your ads on one platform. This, of course, makes a lot of difference and optimizes the work of marketers.

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What are the main terms and concepts shown?

To use the Google Ad Manager tool, you need to be familiar with the main terms and concepts. Check out the list below.

Inventory

The inventory comprises all possible spaces for you to link the ads. Within the platform, the inventory consists of ad units and these can be grouped by channels.

Google publisher tags

Google publisher tags are used to map user activity. These are code snippets that must be placed on the pages where you want to monitor them.

Programming

The concept of programming within the platform comprises the process of setting up and managing ad campaigns.

Within Ad Manager, the advertiser creates the advertising pieces and the entire targeting of the audience to better target your investment.

Forecast

The forecast shows the amount of inventory that will be available in the future. This prediction generates intelligence for anticipate demands and use the investment more intelligently.

Reports

Reports are the dashboards you’ll use to track the performance of active or completed campaigns.

The reports within the platform are very customizable, according to the needs of the advertiser.

Account administration

Account administration, also called admin, represents the set of tools and tasks needed to manage the network. These activities can include adding new users or even activating features.

How does Google Ad Manager show ads?

To understand how the tool shows ads, we need to look at some additional concepts.

Ad units are the parts of the inventory created. These units are the spaces where you want to add the ads within your pages.

For each of the blocks, you must add the tags, both on web pages and in mobile applications.

When the user views your content, Google interprets the tag and directs the Ad Manager ad.

To optimize your investment, each time an ad is requested to Ad Manager, the tool uses machine intelligence to choose the most likely conversion ad. This increases the click-through and conversion rate.

What are the differences for Google AdSense?

The platforms Google Ad Manager and Google AdSense have very significant differences.

Within Ad Manager, it is possible to manage all traffic from different ad networks or ads sold directly, while this is not possible in AdSense.

In Google AdSense, you only need to insert the tags within the pages to see the ads. In Ad Manager, you can do this as well, as long as you allow AdSense to serve through the Manager.

Another striking difference between the platforms is the possibility of generating competition for AdSense ads with other ad networks to maximize conversions. This is only possible in Ad Manager.

Another exclusive feature of the Manager is the creation of reports with all the activity of serving the ads, along with the performance achieved.

Finally, the form of monetization is also different. While in Google AdSense you are paid directly by Google, in Manager the payment is made by advertisers or the ad network.

How to assemble a part by the platform?

The ad unit is the basic unit of reporting in Google Ad Manager. To create it, just follow the step by step that we highlight:

  • log in to your Google Ad Manager account or register;
  • click on “Inventory” and then on “Ad unit”;
  • it is possible to create the inventory with up to five hierarchical levels. Then, select the block to choose the hierarchy;
  • click on “New ad unit” to add an ad just below the selected ones, or click on “Current level” for an ad at the same level as the present one;
  • enter the code to identify the block. To do this, create a code that is easy to identify, since this term cannot be changed later. You’ll be able to reuse codes as long as they’re at different ad unit levels;
  • enter a name and description for the ad unit;
  • determine the size for the ad unit;
  • after that, click on “Save”.

By following this step by step, you will create the ad unit to your website, blog or app and start using the tool.

It is very important to have the help of a professional developer or an agency trained to work with this tool, since it is still a novelty that Google is offering and, therefore, may raise some doubts.

Who is Google Ad Manager for?

This new tool is not freely available. There is an invitation and approval process for publishers.

We must remember that Google Ad Manager includes Google’s SSP ad server, which is the old DFP, in addition to AdX. These services are usually limited, so Ad Manager has some restrictions.

For publishers who have the Certified Publishing Partner badge, the service is available. Companies that want to access the resources of this tool and do not have a developer with this certificate should look for an agency with such training.

In this comprehensive guide, we’ve seen a lot of information about the new Google Ad Manager platform. This Google solution promises more intelligence and efficiency for ad management, as well as a more pleasant experience for users.

Analyze each of the resources to understand how your company can benefit and how this tool can help.

In addition, study each of the main terms that we highlight to familiarize yourself with the tool, which is simple to operate, but has some restrictions, as we show in this guide.

Now that you’ve seen everything about Google Ad Manager, download our special e-book on how to dominate Google and find out how the world’s largest search engine can help your marketing strategy!