Sites – The definitive Websites Are Us guide – WAU

In the most diverse strategies, websites are needed. Understand the concept, the impacts on the business, the types of sites that exist and a step by step to create yours.

The website is one of the main dissemination and positioning tools that companies and professionals can have on the Web, showing professionalism and organization. As much as it is already something totally adapted to our daily lives, there is much to delve into the importance of the site as a tool.

More than its original proposal and concept, it is always important to understand the positive impact it has on a business.

However, to be really efficient, the website needs to be adapted to some important technical parameters. This results in the perfect experience for the user who accesses it.

In this post, you will know everything about websites, how to create one and what features it needs to present. See how it can be optimized and understand what these changes bring to your company!

The website concept

Technically, the website is simply an environment that brings together a set of linked pages, divided into different sessions. It is like a company building, where each page functions as a sector. In practice, it is possible to say that the website is the location of a company or a professional on the internet.

The great proposal of having this place is, precisely, to be able to position yourself and publicize your work on the Web. On a website, you can see contact information, data about the company, information about services and products, better understand the business proposal , among other content.

The impact on business strategy

Having a professional space on the internet has significant impacts on a company’s commercial strategy. Today, it is increasingly difficult to survive in the market without knowing how to position itself properly on the web and, despite the advancement of social networks, websites are still extremely important.

Increased visibility

The first point is visibility. Users still use Google to search for company or service names and products in different categories. When a professional or a company has a website, it can easily be found in the results of these searches.

The greater your presence on the internet, of course, the greater the visibility for your business audience. This is a basic relationship, but fundamental to the results.


A company that positions itself in the market needs to have credibility. This guarantees the confidence of anyone who is interested in your services or products. The website is still the best way to generate a professional and very positive impression about a business.

It may even be that, depending on your audience, the biggest search is for a profile of your company on social networks. However, do not forget: at some point, the user can search through your website to make sure that he or she relates to professionals.

Communication with customers and prospects effectively and uniformly

The website also creates a very effective communication pattern in terms of controlling the requests it receives, whether from customers or prospects. It is always important to have contact information to ensure a unique and reliable channel.

In fact, the site is seen as a security point where the public knows that they will have reliable information and data about the company. This is another point that generates credibility and a relationship of trust between the company and the consumer.

Expansion of the sales channel

The website will always be the main option as a sales channel, configuring itself as the most secure and traditional when it comes to the Web. Thus, guaranteeing it means expanding the possibilities, since a company may have other channels.

Thus, it will be possible to work with platforms such as Facebook, Instagram, retail, if applicable, in addition to the company’s own website. In this way, more channels represent more sales.

The most common types of site

Sites have evolved along with advances in technology. Before, they were blocks of simple information, only with texts. Today, they have different proposals and, mainly, formats to meet what companies need. Next, check out what are the most common types of websites and how each works.

Institutional website

An institutional website is simple, functional and very informative. It is a base of information, presentations and, in some cases, even the companies’ service portfolio.

In it, it is possible to check everything about the business activities, always focusing on what is really important to the public.

Dynamic website

Dynamic websites have the proposal of always being updated, facilitating a closer communication with the public.

Among its differentials is the integration with social networks and blogs, essential for companies that work with Content Marketing. In general, the experience for those who access it is more complete and enriching.

Site one page

One page sites have gained a lot of space and, as their name suggests, are limited to just one page.

This does not mean that they are incomplete, since they work in the following way: the user accesses the page and, as the sidebar scrolls, the information gradually appears on the screen.

It is a proposal for something more intuitive and modern, which tends to conquer the public a lot.


E-commerce is about virtual stores, that is, its main proposal is to be an electronic commerce in which the brand can sell its products.

They are increasingly fundamental and the market is highly competitive. It is a great opportunity to have a sales channel or even a company that concentrates its activities only in this modality.


The blog is a website to generate written material and, in this case, establish a Content Marketing platform.

There, the public can consume texts with subjects related to the company’s activities as a form of involvement, generating engagement and preparing for purchase. Blogs are always part of a dynamic website.

The characteristics of a great website

A website with great performance needs to have some basic characteristics that will help to generate the real impact that the public needs to have to be conquered.

Below, see some of these points and better understand how they can help with the usability of the site and the experience of those who access it.


How easy is it to find information, pages and data within your site? This is a question that must always be repeated. The smoother the navigation, the better it will be for the user.

Navigability is related to experience, which is impacted by factors such as the time it takes to find information, for example. If all this is done smoothly, the site is in good shape.


Speed ​​is an increasing demand, after all, technology develops and it is understood that agility comes with it. Part of the good browsing experience is related to the speed that pages on a website take to load.

If the time is too long, this will greatly impair access and the user tends not to return. Fast loading is even a factor for good ranking on Google.

Relevant content

The site needs to have content that is really important to whoever accesses it. If you put an institutional website on the air, it is essential that it has the basic and really important information about your company.

The same is expected of the blog of a vegan food company, for example. The content of the posts needs to be on topics related to this central proposal.

Mobile friendly

The use of smartphones and tablets has grown a lot in recent years. In London, 49% of people have on their cell phone the only way to access the internet, that is, it is extremely important that your website adapts well to smaller screens.

This is called responsiveness and any project needs to be mobile friendly, that is, designed to work well on mobile devices, ensuring a positive browsing experience.

The 3 steps to create a website from scratch

Thinking of creating a website from scratch? So, you need to follow 3 fundamental steps for it to air. Next, find out what they are and see what they consist of. That way, you better understand what’s behind the solid foundation of web pages!

1. Domain registration

To easily understand, your domain is your home address on the internet. For you to have this location, you also need to define a name for it, as long as it has not been used before.

Domain registration is the choice of the name and address of your website, ensuring that you register this data and can use it to access your pages. For example: “”.

2. Accommodation

If the domain is the address, the website hosting is the property. It is the space where the entire structure of codes and pages of your website will be stored and ready for operation.

They are servers that will keep everything active and working well, ensuring the stability of the pages, even in periods of high volume of access.

3. Choosing a website builder

Your website will only have life when it is developed and, for that, you need to choose a website builder.

These tools help to assemble simple details, such as the colors of the pages, the headers, the configuration of the information and other details of structure and aesthetics of your space on the Web.

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The need for website optimization

A successful website also needs to go through optimizations that help it be more easily found from Google searches. This is a study of basic improvements called Search Engine Optimization (SEO) – from London, optimization for search engines.

SEO proposes continuous improvements, always with the proposal of adapting a website so that it is well evaluated before Google’s algorithms.

If necessary, at times, it may even be important to redesign the site so that it meets these requirements. Therefore, it is necessary to pay attention to some basic improvements and changes. See below what they are!

Developing content for important keywords

Keywords are the terms that a user uses to search for certain content on the Web. If your site has those words on some pages, it will certainly be shown as the ideal result when searching.

The keywords must be in the links, in the intertitles, such as heading 2 and heading 3 (settings when building the page), and in places such as product description.

Tracking Google Analytics reports

Analytics will provide some important guidance on the page’s performance through its reports. It is always important to be aware of these tips, as they will point out what has not worked well on the site. Using them as a basis for further SEO optimizations is a good way!

SEO for images

The images you use on your website also need to be optimized with SEO strategies. In this case, the best standards to be improved are related to:

  • use keywords in the image file name;
  • caption all images;
  • describe the image in the site code, using the Alt text attribute.

Development of a link building and backlink strategy

Using links on your site is also essential to generate more traffic and good positioning in search results. You can do this in two ways: link building and backlinks. The first proposes making links to internal content, that is, own pages to generate more access.

Backlinks are links from other pages that are related to your activity. The more of them you have, the more people will be attracted from content on other sites. This is also well evaluated by Google’s algorithms.

Performance and speed tests

It is also essential to do a lot of performance and speed tests on your page. Always check if all the features are running well and if your site is fast, with an agile loading of all sessions. Otherwise, Google will understand your site as not very functional and may punish your ranking.

The website is an old resource, but with extreme importance in the positioning of a company on the internet. It remains essential, especially with regard to attracting users and credibility of your business.

Now that you’ve understood the importance of a website within your strategy, download our website launch checklist and be sure that you have everything you need to achieve great results!