Step by step on how to set achievable goals today – WAU

Learn here how to set achievable goals from SMART models. We give you 5 tips on how to achieve all your goals!

According to a classic phrase from the movie “Alice in Wonderland”, if you don’t know where you want to go, any place will do.

In order not to run the risk of reaching an unpleasant place, it is necessary to set goals and objectives and then strive to achieve them. But, before that, it is important to make clear the differences between these concepts.

Objective is the purpose of accomplishing something, that is, it is the guide that determines where you want to go. Goal, in turn, is the quantified objective. It is temporal and necessarily linked to deadlines.
Take the example:

  • goal: grow my blog;
  • Goal: increase organic traffic by 150% by the end of the second quarter of the year.

In this text, we show why goal setting is so important to achieving goals and how it should be done. In addition, we’ve highlighted a step-by-step guide to get you started today. Come on?

Why goals are so important to achieving goals

When it comes to defining a goal, the possibilities are endless. For example, the famous entrepreneur Elon Musk, CEO of Tesla, has the goal of colonizing Mars at any given time. Nobody stopped him from having made plans for that. However, we do not yet know whether this will actually happen.

Having a goal setting, therefore, does not guarantee that it will be achieved and this can generate a lot of frustration. On the other hand, without any goal, it is even worse. After all, you can go anywhere, but it certainly doesn’t suit your business needs. I got it right, didn’t I?

For your goal to be aligned with the purpose of reaching your goals, use the SMART method.

SMART method

To help with the goal setting task, nothing better than the SMART method, an acronym for the English words Specific, Menssurable, Achievable, Realist and Time-based.

To define goals using this technique, let’s look at the meaning of each letter of the acronym:

S: Specifc (be specific)

When setting your goals, you need to be specific. The goals need to be clear in your mind. Don’t just say “I want more success for my company”.

Determine something like “within three years, I want to increase the online reach of my business and achieve more than“ x ”% of acquisitions from the digital medium. For this, I will invest the “y” amount in Digital Marketing strategies.

In this way, your goal becomes much more tangible.

M: Measurable (set measurable goals)

To reach a goal, you will need to follow it closely. So you’ll need to measure your results constantly to see if you’re going the right way.

For example, if you want to produce content for your corporate blog, you must pay attention to some questions: what stage is your company at today and how do you intend to be in the future? How do you intend to measure its evolution?

A: Achievable (set attainable goals)

It is essential that you are realistic. Thinking about winning the top positions on Google, with a few days of your active strategy, is something that, we agree, is a little distant from what it can achieve. Being realistic is crucial to not having frustration.

A: Realistic (be relevant)

Does your goal make a lot of sense to your business? Is it linked to his values ​​and purpose? This relevance is paramount for you, especially on difficult days, when you will want to “kick the bucket” for being unable to see the results.

T: Time-based (set a deadline)

What deadline did you set to hit that goal? Without a deadline, it is much easier for you, or your team, to procrastinate and “push with the belly”.

Goals without a deadline end up becoming exhausting. But be aware: if you did not achieve what you expected, do not keep extending it. Perhaps it is time to evaluate what went wrong and redo the plans, with new strategies and objectives.

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5 steps to set goals

Now that you have a better idea of ​​setting achievable goals, it’s time to move on. That is why:

1. Set the goal

You need to define your goal. This will help to stay committed to them. For this to bring results, you need to write them down and review them constantly.

This note should always be in a prominent place and that the rest of your team also have easy access. You can use post-its, cardboards or have a dream board.

2. Plan the goals

Goal planning has to be very much in line with the things you really want for your company. That is, it is necessary that you really care and care about the things you want to seek for her.

When you really value the goal, you are taking a big step towards achieving it. In addition, when you organize yourself, you become more productive.

3. Create an indicator

Having control of your progress and results is essential for your motivation and organization. Whenever you find yourself losing control, stop and go back to your goals.

You can track progress in spreadsheets or through Business Intelligence tools.

4. Run

It is very good to think about what can be achieved, but the main objective is to be practical. So start working now. Here, the warning is not to commit to too many tasks. The ideal is to stick only to the ideas that you and your team can truly commit to.

5. Evaluate and review

This may not be clear, but it is very likely that you have achieved numerous goals. For a moment, forget everything that didn’t work out and evaluate the things you got right.

Always be aware of all these details, as this will give you more strength and confidence to continue moving towards your achievements.

Besides that, periodically review all of your goals. Some may fail to make sense, so you need to set new challenges.

Now that you know a lot of details for goal setting, it’s time to get your hands dirty and make it happen.

Generally speaking, you need to have balance to determine big dreams, but without taking your feet on the ground. The goals must always be bold and, at the same time, realistic.

For you to further deepen your knowledge on the topic, take the time to check out our complete guide on OKR’s!