step by step to unveil this image editing tool – WAU

If a picture is worth a thousand words, you can already understand how important it can be in your digital strategy, right? You will need to develop layouts for your brand campaigns, actions and advertising pieces. In some moments, it is also necessary to manipulate photos and make adjustments. For all these demands, Photoshop is indispensable.

Photoshop has very broad and detailed functionality, which may cause some doubts for novice users. However, all of these options also hide a multitude of possibilities.

It’s possible create eye-catching pieces that will have a lot of impact on your target Audience. How about learning more about this Adobe Package tool?

Follow this post, learn more about the utility of the tool and get to know some important features!

When is Photoshop useful?

The images are very useful to any strategy in the company’s digital media. If you need to promote a new product, for example, a well-crafted piece draws a lot of attention, whether on Facebook or to gain followers on Instagram.

To create these layouts, Photoshop is the software that allows you to join visual elements from a concept, making any editing that is necessary.

Every company has its own marketing department, or assigns these demands to agencies. Regardless of who takes care of that job, Photoshop is part of everyday life, so build parts, edit photos, or make basic corrections before publishing.

Few people know, but the software goes far beyond image manipulation, which makes its use much broader and more useful.

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Do you know those pieces with a beautiful design and that the main companies use daily on their social media pages? Most of them are done in Photoshop, or at least pass through there during some stage of development.

The software allows you to work with text and photo, all in one environment, with divisions by layers that make execution much easier.

What are the main functions of Photoshop and how to use them?

Knowing how to use Photoshop involves understanding the main features of the software and how important they are when developing a layout or manipulating an image.

Naturally, as a professional tool, the options are vast and, only with practice, it is possible to know and learn them all. However, some more basic functions help the user to be in operation.

The Photoshop operation takes place in a simple environment with a focus on editing. The main interface has 3 bars, one on the left, one on the right and one at the top of the screen.

main Photoshop interface

They bring the main tools that the designer will use during his work. In the center, it is where everything happens: a painting in which the user manipulates the pieces, the images and visualizes everything that is being executed.

From that initial interface, creation begins! To know how to use Photoshop, you must know the most fundamental features, that is, that will guide your first steps.

Next, see the main editing options and how they help in developing your layouts and editing images.

Start a new job

It may seem simple, but starting a new job in Photoshop requires some definitions. In the top bar, click on “File” and then “New”. This command will open a box with several options, and that’s when you should pay close attention.

Start a new job

There, you will prepare a file with the ideal presets to generate a qualified layout and ready to be used as you wish.

preparing a file with the ideal presets to generate a qualified layout

Among the selections, pay attention to the following options:

  • width and height: width and height, respectively, that your file will have;
  • resolution: the resolution of the image. The higher, the better the quality, but it also increases the file size;
  • color mode: If what you create is for the web, ideally use RGB color mode. If it is a printable part, CMYK must be selected.

Setting the right options will make your operation in the software easier. In addition, it will keep the file within the necessary standards, either for printing or for posting on the Web, on social networks, for example. The quality of your work depends directly on it.

Work with layers

To know how to use Photoshop, it is essential to understand more about layers. They guarantee that, when producing a graphic piece, the elements are positioned in order of relevance.

For example, if you want to insert text on top of an image, the layers must be in the correct position, in this case, the text box above the image.

The layer options are in the bar on the right side of the screen, at the bottom. There, you find it as “Layers”.

Work with layers

Always organize each layer the way you want, remembering that the ones at the top will be positioned in your layout, overlapping the ones at the bottom. In this field, you can create as many layers as you like. For this, click on the folded sheet icon.

Add texts

Texts are very important in different types of layouts. In advertising pieces, they are indispensable, always bringing an important message next to the images.

Photoshop allows you to work with a text editing tool, in which you choose the font, the size and its placement on the screen.

Always remember to create a layer to add your text! This ensures that it is separate from the images and other parts. Only then, it is possible to position it freely by art, making the editions you want in it.

In the bar on the left of the screen, select the icon represented by a “T”. The option is called “Horizontal Type Tool”.

Add texts

After creating the text box, you can open edits using the shortcut “Ctrl + T” (on Windows) or “Command + T” (on iOS). This toolbar will open on the right side of the screen, with options for size, font type, spacing, color, among others.

Add texts

Change the size of images

The size of the images has a direct impact on the result of your piece. It is possible to make some changes even after setting the initial defaults there.

To do this, simply select the layer for the image first. This ensures that it will be changed. Then, in the top bar of the software, just go to the “Image” option and select “Image Size”, where you can change it.

Change the size of images

In the options box that opens, you will find options such as “width” and “height” (width and height), in addition to “resolution”. In these fields, you choose the measures used and you can also choose whether the changes are proportional.

That way, if you increase the width of the file, the height is proportionally changed. The same happens when changing the resolution. To do this, just check the box “Constrain Proportions”.

Change the size of images

Blur images

If you want to know how to use Photoshop to manipulate images, this is a fundamental feature. Blurring is important for blur some points of the photo or to smooth the edge of some element.

The possibilities are great, both in layouts and in photographs for advertising campaigns. The best thing is that this can be easily done using the “Blur”.

In the top bar, just select the option “Filter” and then “Blur”. There, you will find variations of this filter and better understand how you can use it in your work.

Blur images

Each of the selected distortion types will open other edit boxes. Thus, the user can determine the level of “Blur” and how it will impact the image being edited.

Clone images

In image manipulation, it is very common to remove expression marks, pimples, spots and other characteristics common to the skin. Photoshop has a very simple tool to use and that helps with that.

This is about “Clone Stamp Tool”, Located on the left toolbar. It copies a part of the image and allows it to be applied in another area, that is, over the imperfection.

Clone images

It is not only in pictures of people that this option can be used. In any other image, the tool becomes useful, just by understanding its functionality.

If you work with landscape photography, for example, and want a clearer sky, you can remove the clouds. Just select the sampling you want (the blue sky) and apply to the area you want to cover (clouds).

Make a quick selection

Another very common demand that helps in different jobs is the clipping of elements. If you want to use, for example, a person’s image in a layout, you need to crop it from a background.

It’s not a very simple task, but if you know how to use Photoshop, understand that “Quick Selection Tool”Makes this part quick, helping with a more precise selection of what will be cut out.

Just click on the option located on the right bar of the screen and then click and drag the cursor across the area you want to remove. A selection will be created that must be copied using the basic “Ctrl + C”, to be pasted wherever you want, either in a layer without a background, or in a layer with an art.

Make a quick selection

Knowing how to use Photoshop is essential for those who are in the market and want to position themselves properly. The software is an important marketing support tool, giving the responsible team all the necessary resources for great edits!

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