The 12 Analytics reports that every marketer should follow – WAU

I don’t even have to say how important Google Analytics is to any digital marketer, right? But sometimes people can get lost when it comes to knowing which reports should be analyzed and which are the most important for their strategy. Thinking about it we separated the 12 Google Analytics reports that are […]

I don’t even have to say how important Google Analytics is to any digital marketer, right?

But sometimes people can get lost when it comes to knowing which reports should be analyzed and which are the most important for your strategy.

With that in mind, we separated the 12 Google Analytics reports that are essential for any digital marketing strategy.

Prepared? So come on!

Google Analytics report

Let’s go to the complete list of the most important reports pre-configured by Google!

1. Bounce Rate vs. Exit Rate

Bounce rate shows the percentage of users who had no action on the page they entered.

The Exit Rate shows the percentage of users who browsed more than one page on your site before leaving.

This report compares the two and you can get an idea about the user experience and also know what is their content that is not performing well.

You can access this report by clicking Behavior> Site Content> All Pages and then selecting Bounce Rate and % Exit on the flap Explorer!

2. Reporting landing pages

There are several ways for users to enter your site.

By typing the URL directly, through a link shared on your social networks or by search engines, for example.

This report will show you which pages users are accessing your website or blog from.

This way, you can learn how they are interacting with your pages.

For example, if you find that any page that has a high number of user entries but has a very high bounce rate, you can change the content to make it more engaging.

You can access this report by clicking Behavior> Site Content> Landing Pages

3. New and old users

Attracting new visitors to your website or blog is what we want, right?

But getting former users to return to the site is even better, since the chance of these becoming leads is much greater.

And this report shows just that, what percentage of users are returning to your site.

You can access this report by clicking Audience> Behavior> New vs Returning

4. Traffic acquisition

Want to know where your traffic is coming from?

From guest posts, SEO strategy or your internet ads?

Exactly what this report shows. And it must be the first that digital marketers should research.

You can access this report by clicking Aquisition> Overview.

Worksheet for tracking metrics

Download our free template to track your strategy numbers and direct your efforts to the best acquisition channels.


5. Mobile performance report

Most people today use the internet on their cell phones or tablets, and the performance of your website or blog for these devices is essential for the consumption of your content.

This report shows how much your site is optimized for mobile devices and where you need to improve.

You can access this report by clicking Audience> Mobile> Overview

6. Conversions via social networks

For those who work with social networks this report is extremely important.

With it you can analyze which types of content perform better on social networks in terms of conversion to your site and what their impact on your sales.

You can access this report by clicking Traffic Sources> Social> Conversions.

Social Media Marketing Kit

Custom Google Analytics reports

In addition to the pre-configured reports mentioned above, there are also customized ones created by expert digital marketing professionals.

This is a great way to save time analyzing your information and also having ideas for creating your own reports.

Come on!

content marketing first steps

7. Consumer behavior

Created by Peter Van Klinken as part of a competition, this report shows how consumer behavior varies between new and old users, conversion patterns, and more.

To download this report go here.

8. Performance for Mobile

This report shows how your website or blog performs on certain mobile processors, such as Android and iOS for example.

With this you can know what adjustments must be made to improve your user experience depending on what your cell phone is.

To download this report go here.

9. Website diagnosis

The amazing thing about this report is that it shows, almost instantly, problematic pages on your website or blog that need your attention.

You may find pages that take a long time to load or that have a very high bounce rate, for example.

To download this report go here.

10. Report of times and dates

If you want to know the best time to post on your blog this report is essential.

It was created to show you what time your blog receives the most hits and which day your traffic is highest.

That is, with it you can do experiments and discover, finally, what is the best time to post your content.

To download this report go here.

11. Content effectiveness

With this report you can identify which pages are performing better and which need optimization here or there.

It is especially important for marketers who produce a lot of content, as it helps them answer some questions, such as what type of content visitors like most.

To download this report go here.

12. Keyword analysis

This report lists your most popular keywords – except those encrypted by Google – as well as metrics, conversion rates, page load times, and more.

There is also a tab that shows engagement for each keyword and revenue metrics.

To download this report go here.

As you can see there are countless reports that can help you improve your Digital Marketing strategy and improve the performance of your website or blog.

Now that you know our list of analytics reports, how about taking a look at our ebook on the famous Google Analytics and becoming an expert? Download here!

The Complete Google Analytics Ebook Guide