The 23 Essential Chrome Extensions for an SEO routine – WAU

If you are a marketer who needs to deal with SEO on a daily basis, whether you are a blogger, analyst or even a CMO, you know how necessary are the tools that help in the analysis, execution and tracking of tasks. Accessing all these tools, however, makes it a simple task on a journey that requires […]

If you are a marketer who needs to deal with SEO on a daily basis, whether you are a blogger, analyst or even a CMO, you know how necessary are the tools that help in the analysis, execution and tracking of tasks.

Accessing all this number of tools, however, makes it a simple task on a journey that requires a repetition of procedures.

In view of this diversity of types of activities, some companies have created the possibility of group all of these tools directly into your web browser, leaving them just a click away.

To start using it too, it’s very easy: just choose the add-ons (plugins or extensions) that are best for your strategy and install them in your browser.

The possibility of installing add-ons on browsers has been on the market for a while. If you use Google Chrome, the most widely used browser in the world, you should already know that.

In this post we will share a select list of tools for Chrome used by successful professionals. Come on?

But remember, to install the extensions shown here, just click on the link presented in each topic and, in the window that opens, click on “Add to Chrome” (or “Add to Chrome”).

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SEO extensions


MozBar is a tool created by the Moz website that presents very important details of your SEO while you surf the internet.

This toolbar allows you to create personalized keyword searches, access and compare link metrics, highlight links and keywords, quickly expose elements of a page, compare different search engine results, and several other exclusive features.

Indicated by Renato Mesquita, Websites Are Us Growth Marketing Manager, this tool is part of everyday life not only for him, but for a large part of WAU’s team of Marketing specialists.

SEO and Web Analytics

This tool developed by WooRank offers a deep analysis of SEO, reviewing more than 80 criteria.

Among the most interesting criteria are the traffic rank and estimate, the distinctive audience, Adwords traffic and the location of visitors.

SEO Site Tools

SEO Site Tools is one of the most powerful SEO plugins and shows nothing more than a collection of information from the page you are on.

It is basically divided into six main parts: page data (includes data from Google, MOZ, Alexa, Yahoo !, etc.), page elements (Meta data), social media (data from Facebook, Twitter, LinkedIn, etc. .), page terms, server / domain information and suggestions.

SEO Quake

SEOquake is a plugin that allows you to analyze metrics in a very organized way.

Like the MOZ Bar and SEO Site Tools plugins, Quake brings a wealth of information that can save you hours.

Majestic Backlink Analyzer

This Majestic plugin provides more accurate backlink analysis than any other. Through it it is possible to know the number of links, the “trust flow” and the “citation flow” of your website or blog.

This is an SEO plugin that works in the style freemium, that is, you can use only some of the functions for free. Anyway, it is worth knowing even if only the free version of this incredible plugin.

Open SEO Stats

This plugin shows the SEO status of a given page based on databases such as Geo IP Location, Whois and Alexa, in addition to checking backlinks, indexed pages and more.

SEO Serp Workbench

This tool allows you to check the positions of your website and that of your competitors in different search engines, given a given keyword.

The Complete Google Analytics Guide
The Complete Google Adwords Guide
[EBOOK GRATUITO]: Google Search Console
[KIT GRATUITO]: Master Google
Full report: SEO Trends 2018
SEO: The Definitive Guide to Websites Are Us

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Nothing better than installing fresh tools produced by the internet giant, Google.

See the most interesting ones:

Page Analytics

If you have a website or blog, you certainly already know Google Analytics (don’t you? Know it or learn to install it now and don’t lose super important data about your website).

If your site already has Google Analytics installed, this extension will create a visual interface for analyzing the clicks received on your pages.

A kind of heat map will be formed that highlights the most clicked parts of your website, allowing you to have good insights for your online strategy.

Just install the extension and configure it to collect data from your Google Analytics account. To do this, you must log in to your Google profile.

It is important to remember that this tool works with only one Google account at a time.

Google Similar Pages

Google Similar Pages allows you to easily discover similar pages with the page you are browsing.

This extension facilitates the SEO Analyst’s research work, allowing important references to be discovered with just a click away.

The tool is still in the testing phase, but it helps a lot when it comes to search for references. URL Shortener is a URL shortening site, which turns huge links into very short URL addresses.

Thinking of facilitating the work of those who shorten these links basically every day, this extension comes to facilitate the work of Analysts.

Other extensions that help in the daily life of the SEO professional


Pocket is a tool that saves articles, videos and all kinds of links so you can check them out later.

It works on desktop and mobile platforms, giving you the agility and practicality you need when consulting information that you previously filtered yourself.


By analyzing this plugin, you will be able to find out what is wrong with your HTML code or with that of your competitors.

Firebug brings all the expertise that developers already used in Mozilla Firefox to Chrome.

Remembering that with Firebug it is necessary to have a basic knowledge of HTML.


Creating surveys is very easy with Typeform. It’s even easier with the official Chrome extension.

With its intuitive interface, it is possible to create polls or surveys that can be made available online. is a very popular URL shortening site on the internet, just like Shortener.

Simple Pomodoro

A counter in the Pomodoro® style that will help you in the productivity of your tasks.

Awesome Screenshot

Take screenshots of your entire page at once, or select only areas of interest.

Diigo Web Collector

Brand and save bold text, archive images and take screenshots (or screenshots) with this great plugin.

AddThis – Share & Bookmark

With this plugin you will be able to share content on basically all social networks in a quick and practical way.

Facebook, Twitter and more than 300 other services are listed in this add-on, so you can customize them.

IE Tab

Display web pages within Chrome, but with the settings of the old Internet Explorer.

Evernote Web Clipper

Use this extension to save all types of content to your Evernote account. Texts, images, videos, in short… all just a click away.

What’s more, in addition to saving, you can make edits to the contents, such as freehand annotations, drawings, markings, etc.

Redirect Path

This tool will allow you to perform redirection analysis of your pages, checking if errors 301, 302, 404 and 500 are happening in your HTML.


By installing this plugin you will be able to open, copy or save multiple links at the same time.

Check My Links

The Check My Links plugin scans your site for links that are flawed or broken.

Link Miner

Like Check My Links, Link Miner scans webpages for broken links. It also checks metrics for links presented in search engines, giving you a great advantage in relation to the competition.

Ok. Now that you have several tips on how to monitor your online content, more than just installing an extension, it’s important to keep in mind which metrics are most important to your business.

Do you have any other tools for Chrome that you find interesting and functional? Leave a comment telling us your experience!

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