The 5 best tips for Google Adwords certificate – WAU
Having a Google Adwords certificate can bring many benefits for you as a professional and also for your agency, which can become a partner of Google and thereby win many jobs. But what do you need to pass Google Adwords exams? Is it really that difficult or do people feel a […]
Having a Google Adwords certificate can bring many benefits for you as a professional and also for your agency, which can become a partner of Google and thereby win many jobs.
But what do you need to pass Google Adwords exams? Is it really that difficult or do people feel a bit of fear when talking about the search giant?
Have no fear!
The more people who have Google Adwords certification, the more consolidated the company will be in the market, so their only goal is to help you get through.
And ours too! So we went in search of 6 tips for the Google Adwords certificate that can help you pass this test of fire!
Understand Google Adwords certifications
There are six possible certifications for Google Adwords, each specific to the ad niches the company works with:
- Adwords fundamentals: general knowledge of the tool, its benefits and best practices.
- Search advertising: involves advanced knowledge about creating, managing, analyzing and optimizing campaigns on the search network.
- Display advertising: involves advanced knowledge about creating, managing, analyzing and optimizing campaigns on the display network.
- Mobile advertising: involves advanced knowledge about creating, managing, analyzing and optimizing campaigns for mobile.
- Video advertising: involves advanced knowledge about creating, managing, analyzing and optimizing video campaigns for YouTube and the web.
- Shopping advertising: involves advanced knowledge about creating, managing, analyzing and optimizing campaigns for the Google Merchant Center.
Each test has 90 questions selected at random from a large question bank and the time to answer all questions is 2 hours.
In the past it was necessary to pay to take the exams, but now they are available for free, for those who want to venture out.
Why have a Google Adwords certification?
Are you one of those who have a folder of certificates at home that are useless? Because Google Adwords certification is not to be kept.
It opens doors professionally, as it is a differential sought by many companies and agencies that work directly with paid advertisements.
In addition, it gives credibility to the certified professional, as he now has the seal of Google to create, manage, analyze and optimize campaigns following the best practices of Google Adwords.
Finally, for those with a marketing and advertising agency, certification is the first step in becoming a member of Google Partners and obtaining several benefits as a Google partner.
Are you interested? So now for the tips to pass!
1. Read the study guide
We already said that the intention of Google is always to help you, for this reason they even developed a study guide for those who want to pass their certifications.
In it you find the contents you need to know to do well in the exams. Study point by point, clear up your doubts and delve into each of the topics, after all, you never know what will fall on the test!
2. Focus on what you don’t know
If you already use Google Adwords and have a certain affinity with the tool, when studying for certifications, focus on what you don’t know.
If you already know the basics and are used to creating ads for the search network, focus on the display network. If your Achilles tendon is mobile advertising, leave more time to study this topic.
But don’t think you know everything just because you already use Google Adwords.
Read at least once the most basic contents so that you reinforce what you already know and, who knows, discover some details that were escaping your eyes.
3. Train before
To avoid being just in theory, create a Google Adwords account, run a campaign, define ad groups and explore the tool to the fullest.
If you combine the study guide with practice, it will be easier to contextualize the questions and understand what is being asked.
4. Analyze each question coldly
Two hours to answer 90 questions means you have 1 minute and 20 seconds to answer each question.
You need to be quick and act rationally, without letting the emotion overwhelm you, so analyze each issue coldly.
Read the statement carefully and then read the four alternatives. Eliminate the tremendously absurd and you will have two alternatives to choose from. This makes it easier to pass the exam and finish it on time.
5. Think big
To pass Google Adwords certification, you need to think like an agency, like someone who manages multiple accounts at the same time, serves customers, changes campaigns all the time and measures results professionally.
What Google wants to know is whether you have enough knowledge to promote a unique sponsored ad experience for users, respecting your customers’ interests and generating easily visible results.
What if it doesn’t pass first?
Do not give up!
The first time you do a test like this, it helps you to become familiar with the method, measure your response time and develop greater security.
If you are fit for the first time, great! But if it doesn’t, rest assured. In 7 days you can improve your learning and try again.
The important thing is that you have these certifications as a professional objective and persist until you reach success, remembering that you need to retake the exams every year to maintain the certification, that is, do not stop studying!
Every year, companies demand more qualification from professionals linked to digital marketing, especially those who must generate direct results for the company, as is the case of those who work with sponsored ads.
Therefore, being certified by Google Adwords is a great differential that can make you leverage your career and even become a successful entrepreneur, opening your own agency.
How about our tips for passing Google Adwords certification? Did you feel more relaxed to overcome this challenge in your career? If you have any questions, be sure to comment, we will help you win more!
Want to know more about Adwords? Be sure to also check out our free ebook on the topic!