the 8 most incredible things to inspire you – WAU

Is there a cake recipe to be a great leader? The answer to this question is certainly no, there is no ready formula. The concept of leadership is closely linked to beliefs, behaviors and actions, the way a person is able to captivate and inspire others, his ability to predict the future and […]

Is there a cake recipe to be a great leader?

The answer to this question is certainly no, there is no ready formula.

The concept of leadership is closely linked to beliefs, behaviors and actions, the way a person is able to captivate and inspire others, his ability to foresee the future and the persistence that many confuse with stubbornness.

There is no ready recipe because behaviors and actions that work very well in some businesses are not always enough for others to achieve success.

A great leader you also need to know how to adapt to the environment, whether in the company or in society, it requires a specific strategy.

Difficult, isn’t it?

But although the formula is not ready, we can identify some different behaviors in great business leaders, who will inspire you to follow in their steps, seeking to extract the best that each has to apply directly in the management of your business.

See how these 8 great business leaders managed to build real empires, even though many of them started practically from scratch.

1. Walt Disney

Walt Disney was born in 1901, but he is still considered an inspiration as a business leader because he was a great visionary and mainly for its persistence and resilience in the face of all the difficulties he faced until he achieved success.

Walt Disney was very competent in his work, he was an excellent film producer, he was a filmmaker, director, screenwriter, voice actor, draftsman and animator.

But at the beginning of his career, he had great difficulties in getting his small production company “Laugh-O-Gram” to obtain good results.

When he finally achieved success with one of his works – the Alice series – and everything looked like it was going to take off, Walt lost the rights to use his characters’ image due to contractual issues and his production company was almost bankrupt.

But he remained persistent, until he created Mickey Mouse. The character became a success and was the protagonist of several short and feature films, raising funds for another success that followed, the film “Snow White and the seven dwarfs”.

Everything was going very well when the United States decided to enter World War II.

This share devastated business in the country and again Walt Disney’s company was ruined.

Still, confident in his work, Walt Disney produced the film Cinderella with limited resources, which became a new success and generated wealth for the company’s growth and expansion into new businesses, such as the famous amusement parks.

2. Silvio Santos

Shall we talk about some Brazilians nowadays?

Many know Silvio Santos only as a presenter of television programs.

But in fact, in addition to being an excellent communicator, he is a great businessman and one of the great business leaders in our country.

Silvio Santos started his career as camel, and his competence in communicating on the streets led him to work in radio, where he started to develop his career in the media, innovating from an early age with promotions and hobbies.

Although he was already in the media, Silvio Santos’ first business was “Baú da Felicidade”, where he saw great potential in the business of a friend who was having difficulty managing it – he basically exchanged paid booklets for toys or appliances .

In a short time Silvio Santos expanded the operation, transforming the company into a real success.

After working on television, the presenter created his own channel, SBT, innovating in the auditorium programs with games and differentiated campaigns.

Silvio knew how to exploit the mass media perfectly to create a true business empire that goes far beyond SBT.

Today, in addition to the broadcaster, the Silvio Santos Group has companies such as Jequiti cosmetics and the Sofitel Jequitimar Guarujá hotel.

Silvio Santos is a reference as a leader for his ability to keep up to date, for his diversification in business and especially for his ability to communicate and inspire.

3. Jorge Paulo Lemann

Jorge Paulo Lemann is the richest man in London. His fortune, in 2014, was estimated at almost R $ 49.85 billion.

He did not have as painful a start as our previous inspirations, he was not poor in childhood, but that does not take away the credit for being one of the great business leaders in our country.

With an immense capacity for business diversification, he is an excellent negotiator and a great visionary.

From five-time London tennis player to founder of a bank, Lemann became the largest entrepreneur in the food and beverage sectors in the world.

Lemann inspires by his ability to identify potential in different businesses, acquire companies with management difficulties, correct deficiencies and design new growth strategies.

With this operating model, Lemann now has in its portfolio companies such as the B2W group, Submarino and Lojas Americanas, AB-InBev, Burger King and Heinz.

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4. Abílio Diniz

The ability to reinvent himself is perhaps the most striking feature of Abilio Diniz’s trajectory.

His family founded the Pão de Açúcar group, but in the 90s, when the group was on the verge of bankruptcy, it was Abílio Diniz who took over the management and transformed the supermarket chain into a true national power.

At that time, a negotiation with London investors, which initially helped the group to grow, caused Abílio to lose control of the company. Even after several attempts at negotiation, he was unsuccessful and left the operation completely, frustrated and aimless.

Abílio found in BRF an opportunity to return to business. He took over the management of the company, sold loss-making operations and internationalized the company.

In 2 years, the company’s profit jumped from R $ 700 million to 2.2 billion, a result obtained in 2014.

For having a strong identification with retail, Abílio Diniz bought shares in Carrefour and now occupies a seat on the company’s board.

Its main objective is to strengthen the company’s participation in London, which was close to closing its doors in the country.

5. Howard Schultz

How can a company that sells coffee become one of the most beloved brands in the world?

Howard Schultz, owner of Starbucks, is certainly one of today’s great business leaders.

He is recognized for outstanding characteristics such as his genius, persistence, charisma and zeal for employees.

Howard Schultz had a painful childhood. At the age of 7, his father suffered an accident, was unemployed and the family had no insurance to help keep the household expenses.

Her mother was 7 months pregnant and was also unable to work, making the family go through many difficulties and having to do several debts.

Despite all the complications, Howard managed to get into college, went through some jobs and met Starbucks, a small chain with 3 stores that offered gourmet coffee.

Howard fell in love with the business, became friends with the founders and got a job as director of operations, sales and marketing.

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However, Howard was soon dismissed from Starbucks, as the founders did not accept his ideas to improve customers’ coffee experience.

So he founded his own network, Il Giornale (in Italian “O Jornal”).

The start was not easy. Since he did not have the money to start the business, Howard talked to 242 different people, hearing not 217 of them.

With those who agreed to participate in the deal, he managed to raise $ 1.6 million in 1985 to open the first stores.

Two years later, Il Giornale bought Starbucks and Howard took over the operation.

After going public in 1992, Starbucks opened more than 21,000 stores in 65 countries.

All company employees receive health insurance and it was recently announced that the company will pay the college tuition for employees.

6. Steve Jobs

Now for the technology session.

There is no way to talk about great business leaders and not to mention Steve Jobs.

His genius and capacity for innovation are, without a doubt, his most outstanding characteristics.

Steve Jobs is also a reference in overcoming.

Even though he created Apple and transformed it into a world power, his difficult temperament caused shareholders to alienate him from the company.

Jobs restarted his career at Pixar, where he participated in projects like the first feature film entirely made by computer graphics, the film Toy Story.

Pixar was so successful that it was bought by Disney, and made Steve Jobs at the time the largest individual shareholder in the company.

But his passion for Apple continued, and when the company was on the verge of bankruptcy, after losing market share to competitors like Microsoft, Jobs returned to running the business and started a real revolution.

His first actions on Apple’s return were to stop several projects that were underway, including some that had already received millions of dollars in investment.

He wanted to focus his efforts on those most important projects. For Jobs, the Apple needed only one “killer” product, and not several medium quality products.

Then he started a true cycle of innovation at the company, launching the Machintosh, a computer with a different design and its own operating system, beautiful and with excellent performance.

From then on, there were several other successful innovations, from the iPod that revolutionized the world of music along with iTunes, and then the revolution of mobile devices with the iPhone and iPad.

Despite his explosive temper, Jobs was a visionary leader, who created unimaginable products and revolutionized the world with his creations.

7. Bill Gates

He was once the richest man in the world and, like Steve Jobs, is one of the pioneers in the personal computer revolution, founding Microsoft and tturning the company into the most well-known software company on the planet.

Bill Gates founded Microsoft in 1975 when he was just 19 with his partner Paul Allen.

After developing the MS-DOS operating system and selling it to IBM, Microsoft took off with the creation of Windows, the first graphics operating system that spread around the world to be used on almost 100% of personal computers.

That success left Bill Gates a billionaire, but he stands out for being actively involved in the company’s projects and creating new solutions.

Bill Gates is also a leader very concerned with society and the planet he lives on.

Through the Bill and Melinda Gates Foundation, he has donated more than $ 28 billion to charity, and invests a large part of his fortune in research to cure diseases and fight epidemics like Malaria and Yellow Fever.

8. Larry Page and Sergey Brion

It is difficult to speak of one without speaking of the other, because what they have done together with Google is a true world revolution.

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The capacity for innovation is the biggest differential for these two great business leaders, after all, when they appeared on the market in 1998, there were already several search engines on the internet and apparently Google would be just one more of them.

However, they created a new way to make money, managing to create customized ads according to users’ searches, and charging advertisers for clicks.

This format attracted several companies that wanted to advertise their products on the internet, and Google became one of the most valuable companies in the world.

Google’s trajectory is not only highlighted by the search service, but the company has developed a full range of personal utility solutions, and today, it even has autonomous car designs.


As we have seen, there is no ready recipe for creating a successful business.

But we can see some common characteristics in great business leaders that make them different from most people.

Resilience, persistence, capacity for innovation, inspiration and persuasiveness are some of the most striking characteristics of the examples we saw in this article.

Many started from scratch, discredited and were even fired because no one believed their ideas.

But they believed in their dreams and went to great lengths to pursue their goals.

Even when they fell, they had the courage and strength to get up and keep trying, they overcame all challenges and reached where few succeeded.

Creating a successful business requires above all a dream, inspiration in a lot of perspiration.

We cannot forget that they all worked hard to achieve their goals.

The bricks were to be placed one at a time. If you have your business or are thinking of opening one, get inspired by these great business leaders, start stacking your bricks and make your dream happen.

To get even more inspired, see a list of 33 motivational talks to boost your career and personal life.