the 9 mistakes you should avoid – WAU
It is no secret that having links pointing to your domain is one of the main factors taken into account to define the authority of your site, directly influencing its positioning on search pages. As an essential part of an SEO strategy, it is important to know good link building practices, but it is crucial to understand […]
It’s no secret that having links pointing to your domain is one of the main factors taken into account to define the authority of your site, directly influencing your positioning on the search pages.
As an essential part of an SEO strategy, it is important to know good link building practices, but it is crucial to understand which tactics are not favored by search engines, and can even be penalized.
This text will be dedicated to addressing the main mistakes that you should avoid in your link building strategy.
To understand why Google penalizes some types of links, you need to understand how it evaluates the value of a link. For the tool, a link should be a natural way to deliver value to a user, using another page as the source of that value.
This other page can be from your own domain or from a different domain. The important thing is that the link has relevance within the context of the page where it appears.
It is based on this that we will understand how each of the links listed can be viewed negatively by the search engine.
Let’s start with the easiest ways to get caught and punished by Google, and then address some points where it is important to pay attention and discernment.
Google is increasingly ready to identify links that were not used naturally, and the same goes for purchased links. Think that each link that points or is pointed by your domain is a record of its value. You want to ensure that all records are positive, so be careful when trading them.
Buying and selling links is one of Google’s most important points, and it’s definitely territory that you want to keep away from. After all, there are much better ways to build authority.
Remembering that if you want to place a link from a business partner on your page, you can try to place it in a natural way, or insert the NoFollow tag. This tag prevents the search engine from following the link, and therefore does not associate the two domains.
This feature consists of creating a network of private blogs, in different domains of your site, to generate links to your main site, where you focus on attracting customers. So you can’t have a blog on another domain?
Of course you can! The important thing is to ensure that your blog has relevance for itself.
If your private blog is constantly being updated, receiving visits, new content and external links, it is likely to generate value, and you have nothing to worry about.
However, if you plan to acquire several deactivated domains to generate links, and leave them “left to moth”, you will have a big problem at hand. If Google understands that these domains exist only to house links to your primary domain, it will penalize you.
Using hidden links, such as a white text link on top of a white background, was once an easy way to get links for ranking. Today is one of the easiest ways to be caught by Google.
Hidden links do not add any value to the user, and are only intended to manipulate search engines, so it is seen as negative and will result in penalties for your domain.
Link directories were once the best way to accumulate a large number of links pointing to your site. Today, however, several directories that were references, such as Dmoz and Dihitt, do not even exist anymore.
Having your link in a directory does not generate clicks and does not give credibility: is a step back in your strategy. Focus your attention on receiving only links that really create value.
There are several tools that can help you monitor the links you receive, in addition to prospecting sources of quality links. Meantime, tools that aim to automatically link to other sites will throw your pagerank on the ground!
Tools like ScrapeBox, which were famous for generating a large number of links on other sites, are now easily detected and penalized by Google, which sees them as Spam. You definitely don’t want this for your website.
Guest posts are a great way to reach different audiences, spreading your company name on other blogs, generating value, gaining market authority. meantime it is important that you stick to guest posts that aim to generate valuable content.
Exchanging guest posts just to have your link on other domains is a shot in the foot, and Google is increasingly prepared to detect links that don’t come from content and value sources.
Site-wide links are the same external links, which are on several pages of the same site, usually in the same position on the page. This type of link is extremely common, and can be seen naturally by Google.
There are two factors that must be taken into account when evaluating site-wide links. The first is the fact that as the number of links from one domain to another grows, the relevance of each one decreases. The 20th link of a website to yours will have much less or no weight compared to the first.
The second is that it is important to assess the link and relevance of the connection between the sites. Site-wide links can be harmless and beneficial if they have a logical connection, or negative and passive punishment if they don’t.
To ensure that the site-wide links your site has do not negatively affect your page rank, put the nofollow attribute on each one.
Links in the comments section are one of the great points of attention for Google engineers when looking for spam. They are a very easy way to place your link on another domain, but also one of the simplest ways to get caught and punished.
Links in comments can be very valuable, and have only positive effects on your positioning, as long as they follow the same link value logic that Google takes into account in any other link.
Is your comment relevant? Does it add value to the page content? Does the link placed in the comment make sense in this context? Will it add to the person who clicks it?
These questions are instrumental in determining whether you should link to your domain in a comment section.
Anchor text is the visible, clickable text that contains the link to another domain. As it has become a factor evaluated by the search engines, it is important to have anchor texts that meet your requirements.
An anchor text must fit in the context of the page that links. The anchor text must be a natural continuation of the subject addressed, and the connection between what is written and the linked page must be clear. If people click on your link, and when they arrive at the destination they realize that it has no relation, they will leave the page quickly, showing Google that the link was not useful.
Another precaution to take is not to ask for all the links you receive to have the same anchor text. Even if they all come from business partners, having all the anchor texts saying something like ‘Company X – The best in service y’ may sound programmed to search engines.
Whenever you see a link to your poorly used site, request a change that makes the anchor texts natural.