The complete guide on How to Register a Domain on the internet! – WAU
We created a complete step-by-step how to register a domain on the internet. Ask all your questions here!
Those who do not yet have an online presence are losing market share and are definitely leaving money on the table.
The problem is that, even realizing the importance of having their own website, many companies and professionals come up against the technical part.
The first obstacle is domain registration.
Without it, your customers or readers will never reach you.
This task may sound difficult for those who have never had a website, but believe me: it is much easier than it looks.
From now on you will not only learn everything you need on the subject, but you will also find a step by step how to register a domain.
We will show you the mistakes to avoid and the strategies for choosing the perfect address, the one that will really help your brand stand out.
Are you ready to start?
So come on!
In this post you will learn:
What is a domain?
The domain is an address that identifies your company (or yourself) on the internet.
It is as if it were the “name” of your website, and it can also be used in your emails.
A domain consists of a name and an extension, such as:
- name: your company
- extension: .com.br
There are a multitude of extensions available. The main ones are:
Even if you don’t want to specialize in the technical part, it never hurts to understand how it all works, right?
Technically speaking, each domain is linked to a specific IP (Internet Protocol) address.
The IP is nothing more than a sequence of numbers that identifies each computer connected to the internet, including the server on which your website is hosted (already, let’s clarify this point).
Domain and hosting: what’s the difference?
On the Internet, the domain matches your company name.
The hosting, on the other hand, is like the commercial point where the business will work.
After all, it is not enough to register a CNPJ and create the brand, you must have a property.
Do you see the difference?
To register the domain (we will show you the step by step here in this guide), you guarantee to use the address for one year.
However, you will still need a place to store all the files that will be used on your website.
That’s where the accommodation.
With it, your website files will be saved on a server, which is a computer specially prepared for this.
So your brand will be accessible on the internet full time for anyone in the world, just enter the domain name to access it.
The hosting plan can be purchased with the registration or separately, you choose.
The development of the website (design, logo, texts, colors, etc.) is like the architecture and decoration of your commercial point.
That part is up to you.
10 reasons to register your own domain
You may have seen several sites out there that don’t use their own domains.
They usually have longer addresses, containing information other than the company name.
This is the case with addresses that use free blog creation platforms, such as: www.suaempresa.wordpress.com, or www.suaempresa.blogspot.com.
What happens is that website creation platforms like Blogger or WordPress allow you to put your website online without necessarily buying a domain.
The problem is that this gives the site an amateurish appearance and, consequently, damages the image of your company.
We at Websites Are Us believe that you need to have a own domain – because it costs very little. Knowing the importance, we have listed the main reasons for you to understand:
A own domain brings much more professionalism, demonstrating that your company is serious.
Your potential customers will know that you have invested so that their experience on the site is the best and safest possible.
Promoting a simple domain that goes straight to the point is much easier, both in word of mouth and on the web itself.
Your address will be shorter and you will still be able to choose an extension compatible with your area of expertise.
For example, companies in the education field may choose to end “.edu” on their websites.
A home address is also much easier to remember.
This can increase your volume of direct traffic, the one where users type the name of your website directly into the address bar of their browser, such as Google Chrome or Firefox.
4. Reach the search networks
Search networks, such as Google or Bing, give preference to those who have their own domain. This means that your site will be ranked higher in search terms (as well as all pages within it).
The result is that you will get more hits, expanding business opportunities.
5. Own email
With a registered domain you can have personalized e-mails for your business (for example: [email protected]).
This also gives a much more professional touch in your communication with customers and prospects, in addition to avoid mixing the personal inbox with the professional one.
6. Brand protection
Many people forget this point, but the fact is that anyone can register a domain with your brand name.
To protect yourself, of course, you must register before any other company.
This is essential to ensure the positioning and the reputation your organization on the internet.
7. Website customization
As we mentioned, some free website creation platforms also offer free domains (with their names included).
One of the big problems is that when you choose one of these versions, you will always be subject to the limitations that the platform imposes.
This includes not being able to customize your own website the way you want.
8. Absence of unwanted ads
Another drawback of the platforms we mentioned above is that, many times, they display advertisements without your wishes.
This happens to cover the costs of the service that is offered for free.
However, who suffers the consequences is you, since navigation and user experience on the site will be harmed.
When you own your own domain, you can do whatever you want with the content and files on your site.
You can change platforms – from Blogger to WordPress, for example – without losing the links or visits that you receive periodically.
This is not possible if your domain is linked to a service name.
If your website is “yourcompany.blogspot.com”, when migrating to another platform you will have to start from scratch.
If you copy the content from the old site, the new site can still be considered plagiarism by Google and other search engines.
10. Low cost
Registering a domain is much cheaper than many people think, costing from R $ 40.00 per year.
How to choose the perfect domain for your business
After putting the site on the air and positioning yourself on the internet, ideally, you should always continue with the same address.
Therefore, the choice of domain it is a decision that will influence your business for a long time.
At a time like this, you can’t go wrong, right?
But do not worry. We have listed – and explained – the main questions you must answer in order to hit the nail on the head.
Ideally, you should make a list with several different ideas of names, as this makes it easier to pass all the options through the filter of the questions below.
The list will also save you if the desired domain has already been purchased by someone else.
Does your domain have personality or is it generic?
In the urge to want to become a reference and appear as the main search option, several people fall into the error of naming the site in a generic way.
Let’s say you’re launching a portal about cars and the automotive industry.
There, you will enjoy selling accessories ranging from car stereos to alloy wheels.
It can sometimes be tempting to put a name like “Carrosonline.com”, “Melhorescarros.com” or “Tudosobrecarros.com”.
The big problem with these domains is that none of them look like a brand.
As a consequence, they have no personality and are difficult to remember. After all, they are not striking.
Is your domain easy to pronounce?
You may feel that this point does not matter, as people will simply type in the address or click on a link to enter the site.
Thinking like that, it makes sense. But unfortunately our brain is a little tricky.
We human beings remember more easily what we are able to talk and think about.
And, yes, that includes the “pronunciation” inside our own head! This cognitive bias even has a scientific name: creep processing.
This means that, in general, you should avoid domains that:
- Contain numbers;
- Are difficult to pronounce;
- Are ambiguous or have several possible pronunciations;
- Make puns confused or mix two words.
Still in our example of a website about the auto industry, this would exclude hypotheses such as: “Carrosb20.com”, “Publishros.com” or “Carrosmaiscarros.com”.
Is your domain as short as possible?
Generally, the shorter your domain, the better.
Why? The fewer characters a domain has, the easier it becomes to remember and type.
This does not mean that you must forget all other rules.
The ideal is to find the balance between giving the impression you want and doing it as soon as possible.
How about an example?
- AboutRodasOnline.com it may be a little too long.
- AboutRodas.com has personality, but goes straight to the point, and may be a better option.
- Wheels.com it has the merit of being short, but it is a little difficult to decipher what it is about, besides being relatively generic.
Does your extension make sense for your business?
Answer honestly: which of the options below looks most professional to you?
You probably stayed between the endings .with or .com.br, right?
In the virtual world it is clear that some domain extensions are more consolidated than others.
This has no particular reason. It is actually a matter of habit.
But the fact is that our brain, in some way, finds sites that use traditional extensions to be more reliable.
However, it is not a fixed rule. As we mentioned earlier, if your business is in the education area it makes sense to have a domain “.Edu”.
In the same way that if you are a non-governmental organization you can choose to “.Org”.
Is your domain original or does it contain another brand name?
Always be careful not to infringe any trademark!
Nothing prevents you from buying a domain that bears the name of an existing brand, but you may experience problems when uploading content.
Bearing in mind that this does not only include company names, but also registered products.
In the event that a brand decides to sue you, it is not your opinion that matters – nor their opinion – but the decision of the responsible judge.
If you have questions after researching your domain name, the best decision is to contact an attorney.
Is your domain intuitive?
Rather than just stick to your personal preferences, think of the user.
Would your target customer be able to immediately associate your domain name with what he thinks you do?
If the answer is yes, you are on the right track.
Sometimes there is nothing better than testing.
Show the name of your site to some people and see their reaction.
You have nothing to lose. The worst thing you can do at this time is to be alone in “guessing”.
Does your domain contain your primary keyword?
This point is like a bonus.
You should not be obsessed with including your keyword in the domain.
At least not to the point of dismissing any idea that does not contain the term.
Still, using your main keyword in the domain helps.
Both in terms of positioning and identification of the public and in SEO (optimization for search engines).
Your site may receive more visits from Google by fulfilling this criterion.
So if you can include it, do it.
You may also be interested in this other content!
Learn how to change your domain in WordPress in a simple way!
How to register a domain step by step
Note the importance of the steps listed here in our guide.
First you must think about the domain name, listing several possible alternatives – after all, the address is crucial for you to position yourself on the web in the right way.
Only then will you be concerned with the record itself.
In general, people find that this part is not as complicated as it looks. Once again, we brought everything chewed up to make it easier.
Registering a domain ending in “.br”
1. Check if the address is available
The first step is to access Registro.br and check the availability of the address you want.
On the homepage you will see a field to enter the domain name.
The cool thing is that if the domain is already registered, Registro.br will show other similar options.
They won’t always be useful, but it’s worth checking out.
If you want to understand what type of termination is best for your business, Registro.br also provides explanations of each extension.
You can check them all out on this page.
2. Register for the registration service
After consulting an available domain, it is time to make your personal registration. To do this, just click on “Create account” and enter data such as name, email, phone and address.
3. Register your domain
After your personal registration, you will be able to register the domain itself.
The procedure is similar, with the difference that you will have to inform your CPF or CNPJ, in addition to a valid address and telephone number.
In this step you will also inform the DNS of the server on which your website is hosted.
The Registro.br website itself offers a DNS service, you only need to select this option when registering.
4. Make the payment
The price of the domain service is R $ 30.00 per year, plus an additional R $ 27.00 per year.
At this point, you can also choose to hire an email redirector.
That way you can have an address with the name of your website, as we mentioned earlier (for example: [email protected]).
After confirmation of payment, Registro.br will redirect your website address to the registered domain.
Registering domains with other extensions
1. Choose a hosting service
If you want to register a domain that does not end with “.br”, the least laborious way is to do everything through the hosting service.
There are many companies with good reputation in the market, such as HostMídia, HostGator, GoDaddy, UOL Host, Kinghost, Locaweb, among others.
You’ll find successful websites using just about every alternative, so be sure to compare prices.
2. Check if the address is available
Most hosting services sites offer an option to check if the domain name is available.
As in Registro.br, most of them will also suggest suggestions if the address you want has already been purchased.
3. Select other desired services
Once you find an available domain, you may want to hire other services.
One of them is corporate email.
As with the national option, you will have the option of using an email address that ends with your company name.
Other services include website building platforms and privacy options so that no one can identify who owns the domain.
4. Complete your registration
In this step you will have to complete your registration, informing data such as name, phone, address, among others.
There is no mystery here, just fill out the forms and move on.
5. Make the payment
Finally, just add your payment information – such as your credit card number – and complete your purchase.
How to protect your brand from competition
Are you afraid of having your brand copied? Obvious question, right?
We probably all have goosebumps just thinking about it.
Fortunately, it is possible to use domain registrations as a way to protect your brand, your company and your products on the internet.
This is done using so-called additional domains.
This practice is important because all users are liable to confuse two websites or even fall on the wrong website due to a typo.
Incredible as it may seem, some criminals take advantage of this loophole to impersonate their brand, and may even obtain confidential data from their customers.
The measure for protecting yourself is relatively simple: buy domains similar to yours.
Try to make a list of the main typos that can happen to anyone trying to enter your site.
If your brand is already known, you can do the same with your slogan.
Another interesting tip is to include the same domain name, but with other extensions (.com, .org, .net, .info, among others).
After that, return to the steps listed above and purchase the additional domains.
If any domain is not available, enter the address to see if there is a website on the air and what type of content is being displayed there.
If you find it necessary, contact the company to purchase this domain as well.
Did you like the tips?
Now that you know how to register a domain you must have seen that it is not so complicated.
At the end of the day, the most time-consuming part is choosing the name of your website, as this will interfere with your positioning and marketing strategies.
In need of any information, be sure to consult this guide again!
Once the domain is registered, it’s time to post quality information on your website. So take the time to check out our post with the best practices in content production.