The Content Marketing landscape – WAU

This post was inspired by the Contentamp infographic, which you can check here. Who has never lost or found what they would never have imagined in the fabulous world of the internet? The answer to everything seems to be there, ready for anyone who knows how to look. And anyone who deals with content marketing knows the importance of knowing all the […]

This post was inspired by the Contentamp infographic, which you can check here.


Who has never lost or found what they would never have imagined in the fabulous world of the internet?

The answer to everything seems to be there, ready for anyone who knows how to look.

And anyone who deals with content marketing knows the importance of knowing all the tools that allow your text, image or video to travel the world and win more interested parties and customers.

So, we made a post comprising many of these tools made available worldwide to broaden your horizons and help you create more and more effective strategies for your brand.

It is important to note that many amazing tools will be left out of this list for now, but this list will be updated and will continue to grow constantly.

Come on?

Global Search Tools

Google

The global giant manages to remain, year after year, one of the favorites among the majority of users.

It uses the keywords (algorithms) and algorithms to search for results by relevance, popularity and other requirements.

Yahoo!

Search platform created in the 90s, which fell in popularity with the emergence of other companies in the same segment, but which today still has more than 100 million visitors per day.

Yelp

Guide to urban services that allow its users to make recommendations and research establishments based on the evaluation of the community itself.

Ask

Who doesn’t have a question on any topic?

Ask comes precisely to answer the most restless and curious minds on the planet.

With the right to the quiz area with questions of the most varied day (when we clicked to write this post, for example, the poll was “What does the moon smell like?”).

SeatGeek

North American platform that sells tickets to the most different events in several (!!!) places. Just search for “maracana” (our Maracanã stadium, but without the tilde) to see that they are selling tickets to the Pearl Jam show in November.

Bing

Much like Google and Yahoo !, it has a translator that rivals Google Translate.

Aol Search

America On Line (AOL) is a large and popular provider of internet services and news portal in the United States.

Lycos

One of the oldest internet portals, with twenty years of road.

Kayak

Buser in the travel business. Allows you to find flights, hotels and cars worldwide.

Indeed

Platform for job search, including version in London.

WolframAlpha

Rather than searching for terms and keywords, it is a mechanism for studying and sharing knowledge by processing responses extracted from a database.

Twitter

ANDLondon company offering services, content and research. One of the largest in Latin America. It has the largest content in London in the world.

Searching and browsing social networks

Topsy

“All tweets since 2006” is the motto. That is, it is a powerful tool to search and monitor Twitter.

Social Mention

It allows real-time search of user generated content on social networks for a given keyword and analysis of this information.

Content Creation

Skyword

North American company specialized in content marketing.

It has a platform that allows companies to produce and disseminate their content to attract the target audience.

Contentamp

Plans, creates and amplifies the contents of companies on the internet.

Kapost

Content platform that allows the management of B2B marketing strategies.

Authoring tools

Animoto

Platform for creating videos with more than 13 million users. Allows you to choose a style, song, customization of details and sharing.

Apple

Dand develops a line of products for personal and corporate use to create and share the most different types of content.

Adobe

Its product line offers professionals and amateurs the opportunity to create photos, videos and other diverse materials with the highest quality, being among the favorites of creative professionals.

Content Trade News

Content Marketing Association (CMA)

Representative of several agencies that produce content, with news, cases, events and others.

Content Marketing Institute (CMI)

The main objective is to spread the learning about content marketing with tips and practical materials for the professional to know and specialize.

Econsultancy

It brings professionals from all over the world to disseminate research, conduct events, analyzes and allow companies and professionals to achieve success.

Infographics

Visualizing.org

A community focused on developing presentations to improve understanding of complex topics.

Cool infographics

Blog specializing in infographics, content visualization and the translation of thoughts on visual platforms.

Infogr.am

Online tool that allows the creation of infographics and graphics easily.

Visual.ly

It allows the creation of graphics, infographics, videos and ebooks for marketing campaigns.

Blogging Platforms

Blogger

Service acquired by Google a few years ago that allows the creation of blogs, mainly aimed at those unfamiliar with the subject.

Tumblr

A blog platform for shorter posts (although it is not a microblog) that allows users to interact like social networks, between liking and reposting.

Squarespace

Another platform for creating websites, blogs and ecommerce made easy for users without a specific domain

Joomla!

Open source content management system (Content Management System or CMS), that is, free to use.

WordPress

In addition to CMS with Joomla !, wordpress is also a platform for publishing content and creating and maintaining blogs.

Content agencies

Zazzle

UK digital marketing agency focused on content marketing.

Velocity partners

Another UK agency focused on B2B marketing and content production

Content Sharing

Topix

North American news community, based in California.

Scribd

Digital library with thousands of ebooks available for download.

Photopedia

Collaborative digital encyclopedia of images, with almost one million files.

Quora

A page where the user community posts questions and answers for the most diverse subjects.

Reddit

It is a mix of news portal and forum, where users post news and links to be discussed among the community.

Content curation and forums

Content Gems

Company that curates content aimed at marketing companies and brands.

Livefyre

Content marketing tool that helps you build and manage customer experiences in real time.

Disqus

Offers a centralized online platform for discussions, forums and posting comments on websites and blogs.

Branded Content Distribution

Touchstorm

Marketing and technology company that creates tools for the production of audiovisual content.

Virool

North American advertising agency that has a platform for video advertising.

Unruly

Another platform for video advertising on social networks,

Social Networks and Others

Friend.ly

Based on the concept of questions and answers between friends to talk about yourself and meet your network friends.

Hi5

Aimed at meeting new people. Nowadays it can be used from a Facebook or Google+ account.

LinkedIn

Social network focused on the professional and business universe.

Google+

It is logical that the giant Google could not be left out of social networks. Google+ today has become a solution for many companies.

Facebook

Today’s largest social network, it allows the connection between people through lists of friends and monitoring of groups and fanpages of companies and brands.

Renren

The largest network in China, quite popular among college students.

Pinterest

Social network for sharing photos, images and videos.

Tagged

Mainly focused on meeting new people. Founded by two Harvard graduates, it now has more than 300 million users.

Twitter

The famous 140-character network, which helped to raise the status of hashtags to important communication and marketing tools.

Habbo

Aimed at the younger audience, it works as a virtual universe developed from pixel art.

MeetMe

Another social network focused on chat and bringing people together through the internet.

Social intelligence

Actionly

Platform to monitor social networks that allows you to see what customers are saying about a brand and the volume of buzz generated by it.

Trackur

Social media monitoring tool.

Affinity Answers

Specialized in creating and expanding the audience and generating leads based on the concept of public-brand affinity.

Synthesio

Social intelligence tool that allows you to know what the public thinks about a brand, analyze data and measure ROI (Return on Investment).

Attensity

It provides tools for social CRM, based on analysis and engagement of the target audience.

Tracx

Allows you to analyze and integrate data for managing social networks.

Netbase

Platform that aims, through “social media listening”, to transform information into possibilities to expand business.

Networked Insights

Real-time analytics software that allows companies to make marketing decisions faster.

Infegy

Offers cloud solutions for social media and text monitoring.

Sysomos

Offers a range of tools for monitoring and analyzing social networks.

Meltwater Group

Offers monitoring of social media and media intelligence products

Statsit

One of the largest companies in the field of social media research and intelligence.

Sprout Social

Focused on managing customer relationships on social networks.

Social Login / Sharing

Janrain

Specialized in customer identity management and network logins.

Share This

A widget that allows you to share any content by sending it via email.

Add This

It allows the creation of personalized sharing buttons, for websites and social networks.

Gigya

One of the leaders in the customer identity management market.

One Site

It offers customized solutions for companies looking to establish or improve the relationship with customers online.

URL shorteners

Tiny URL

Free tool to shorten URLs. You have the possibility to create a test page, confirming the link.

Goo.gl

Service to shorten URLs for those who have a Google account.

Migre.me

London shortener, offers a Premium account and several features on the tool page.

Social ranking

Empire.Kred

IS a social media game, in which players ‘count’ according to their interactions.

Peer Index

Uses brands left on major social networks to provide data and information. He recently joined Brandwatch.

Klout

Uses analysis data from social networks to rank the influence of its users.

Sharing photos

Flickr

Part of Yahoo !, it offers space for managing and sharing photos.

Instagram

Social network made for sharing photos and videos. Offers a series of filters within the application for image processing.

PR Distribution

Pitching Notes

Free service for people to share their experiences with other professionals in the field.

Business Wire

Global leader in distribution of press releases and regulations.

PR Newswire

Monitoring and distribution and releases and news.

Native content platforms and networks

Outbrain

Largest content discovery platform in the world

LinkWithin

Tool for placing related posts on blogs.

Taboola

Specializing in recommending articles and videos online.

Analytics

Bluefin Labs

Uses comments on social media to measure audience engagement with US TV programming.

Mixpanel

Analysis platform made for mobile and web.

Webtrends

Offers data-based solutions for companies to find more potential customers..

Search analytics

SEO Analytics

Offers solutions and tools to measure campaigns and website SEO.

Adgooroo

Leader in search marketing intelligence.

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