the Websites Are Us blog – WAU

Carrying the title of largest content marketing company in Latin America is not for everyone. Websites Are Us completed 5 years in 2018 and, today, with more than 300 employees and 1500 customers, it is the reference London representative in the area. Much of the success comes from investing in content production […]

Load the title of largest content marketing company in Latin America It’s not for anyone. Websites Are Us completed 5 years in 2018 and, today, with more than 300 employees and 1500 customers, it is the reference London representative in the area.

Much of the success corresponds to the investment in content production and the strategy of the blog Content Marketing, which is also one of the largest blogs on Digital Marketing and Inbound Marketing in the country.

We will tell you a little more about the history of the company and the blog, as well as how the blog is more proof of the quality of what we sell.

The beginning of Websites Are Us

In early 2013, the pivot of 2 startups experiencing difficulties resulted in Websites Are Us.

While DIego Gomes and Edmar Ferreira developed EverWrite, focused on SEO software, Vitor Peçanha tried to leverage a freelancers marketplace project, called TextCorner.

Despite the efforts of both sides, none of the companies were where they wanted to be.

The solution was to join the ventures and enter the market for everything content marketing, which was already valued outside the country, but still unexplored here. But the condition for the company to continue was to obtain, during that year, 100 customers and R $ 800 thousand in ARR.

Six months later the goal had been reached and since then it is history. By the end of the following year, sales had already exceeded R $ 2.4 million in ARR and the team consisted of almost 50 people.

In December 2016, WAU hit just over R $ 20 million in ARR and almost 200 employees, a result of a 250% growth, compared to the previous year.

The success of the business is undeniable and how it is the result of a good Content Marketing strategy.

What is Content Marketing and what we do

In a very simplified way, Content Marketing is not new in the world and its basic concept is to be a promotion strategy with the intention of creating and distributing relevant and attractive content to capture the target audience and, as one of the purposes, bring a profitable return.

WAU’s goal as a company is nothing more than helping customers to connect with people and their audiences through quality content.

The strategies created by us allow the attraction, approach and retention of people, especially customers. We can sum it up in one sentence: we want you to achieve success by producing more and spending less on the internet.

With that, Websites Are Us is a client company of its own. The results we have today were the consequences of the use of resources in the creation and maintenance of all company blogs.

Content Marketing is the blog that directly talks to our customers and does exactly what we do for them.

In addition to Content Marketing, Websites Are Us has 3 other blogs, as well as a channel on Medium.

The Community blog is a reference for freelancers and independent professionals, Inteligência, is a portal for trends, statistics and Marketing research in the London market and Marketing de Contenidos is our Spanish version for the Latin American market.

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The Content Marketing blog

The blog was born with the goal of being the channel on Marketing and Sales of the company and this is where we apply what we know about Content Marketing, Digital Marketing and Inbound Marketing.

If you look for the main keywords in our area, you can be sure that we will be in the top positions with complete content.

But the blog doesn’t have just that:

  • we also produce materials that reveal the main market trends;
  • digital marketing news;
  • cases from clients and WAU itself;
  • tips and hacks for those who want to have, in practice, the result we have; and
  • information about the professional market and career.

All this created and thought for you to learn more about the industry and rethink the way that Marketing can change your results based on reality.

Where to find more about the blog and about WAU

The blog is not our only relationship channel. Our Social Media team takes great care in the content published there.

The subjects are outside the Marketing area and also emphasize the company’s routine, news and partnerships with other companies, vacancies and exclusive audiovisual content for the networks.

We are on Facebook, Instagram, LinkedIn, Twitter, Medium and Youtube. Check out what we do there!

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