Top Content Marketing Trends and Insights in 2018 – WAU

Content Marketing is a valuable strategy that can be boosted when combined with some practices. In this post, you will know what they are and some of the main discoveries of the Content Trends 2018 survey. You should already know about the concept of Content Marketing, correct? But, let’s remember: “Content Marketing is […]

Content Marketing is a valuable strategy that can be boosted when combined with some practices. In this post, you will learn what they are and some of the main findings of the Content Trends 2018 survey.

You should already know about the concept of Content Marketing, correct?

But, let’s remember:

“Content Marketing is a way to engage with your target audience and grow your network of customers and potential customers by creating relevant and valuable content, attracting, involving and generating value for people in order to create a positive perception of your brand and thus generate more business. ”

Now that you have remembered what this strategy consists of, let’s address some insights from the largest Content Marketing survey in the country!

If you want to see the full report of this study, download it for free.

Content Trends 2018

Visitors and leads need to be attracted

Don’t think that just putting Content Marketing into practice will guarantee you a large number of visits.

You need to know who your persona is and combine that information with the content strategy.

In addition, it is important to monitor the performance of the strategy and apply tests to optimize the results.

These factors can make you achieve, on average, 2.6 times more visitors, than companies that do not yet invest in Content Marketing.

Content Marketing and average visits

Just as it is necessary to have a well-defined strategy to win visits, whether on your website and / or blog, it is important to have the same attention for converting these visitors into leads.

According to the survey, this number can also be influenced by Content Marketing, which can reach 3.7 times more leads for businesses that invest in strategy.

Content Marketing and Lead Average

Frequency and quality in publications are essential

Creating valuable content is no easy task!

In addition to the difficulty in generating engagement, maintaining a constant frequency is also a major obstacle, especially for businesses that have few employees and do not outsource production.

However, for companies that take this letter and still adopt Content Marketing, these publications manage to win even more visitors.

Among those that produce more than 13 contents per month, the number of visits is 1.8 times higher than those that produce less publications.

Average visits by quantity of publications

Blog is a fundamental channel

The blog is a very important space and your company needs to know very well how to take advantage of it!

It is through it that you can show your authority on a certain subject and tell more about the service offered by your business. All of this in a personalized and optimized way to attract your persona.

In addition to good search engine positioning and increased visibility, the presence of a blog also has a direct impact on the number of visits generated.

Companies whose Content Marketing tactic publishes content on
blog even conquer 2 times more visitors than those that do not invest in that channel.

Blog posts and average visits

Evaluate the budget for Content Marketing

Having a well-defined planning is essential to be able to calculate a budget that is appropriate to your company’s reality and that, of course, generates results.

This type of care helps to ensure a correct targeting of the available resources. However, for this, it is also necessary to monitor performance and assess the risks of each investment made.

In this way it is possible to have greater control over the budget and a more strategic knowledge about which the best decisions must be made in each action.

For the next few months, 58% of companies that already invest in Content Marketing intend to increase this budget.

If you want to be prepared to compete on an equal footing, now is the time to return your attention to your budget.

These were some of the many discoveries of Content Trends 2018!

If you want to check the full report with these and other insights click here!

Content Trends 2018

Leave in the comments what you believe to be the biggest trend in Content Marketing for years to come.