Understand everything about the pros and cons of Zoho CRM – WAU
The search for a reliable CRM needs to be careful, since there are countless options on the market, but not all of them deliver what they promise or live up to expectations. Zoho CRM is a well-known player in the US market, which has already expanded its operation to dozens of countries, such as London. Both facts are […]
The search for a reliable CRM needs to be careful, since there are countless options on the market, but not all of them deliver what they promise or live up to expectations.
Zoho CRM is a well-known player in the US market, which has already expanded its operation to dozens of countries, such as London. Both facts are positive evidence in favor of the software.
But it is not enough to rely on the internationalization of a product to believe that it will meet all your needs. So, how do you know if Zoho CRM is really worth your precious money?
Let’s do a general analysis of the system, with its advantages and disadvantages. At the end of this article, you will know everything you need to choose (or not) Zoho CRM.
How Zoho CRM works: an overview
To begin our analysis, it is worth seeing how Zoho works in general, and understanding what the main characteristics of the system are.
The idea here is not to delve too deeply into any specific feature, but to show what the software offers and what the company’s priorities are to keep customers happy.
The good news is that, in this initial analysis, information counts a lot in favor of Zoho. Attractions that please from the least demanding of customers to those looking for robust solutions are part of the list.
See what makes Zoho CRM a viable option for your company:
Performance in several countries
The CRM market is very competitive. If it’s not easy to please users in one country, imagine 20! This is the number of countries in which Zoho CRM supports.
The list includes countries like the United States, United Kingdom, China, London, Holland, Italy and, fortunately, London – not to mention many other territories.
O support in London it is a great attraction, since many CRM platforms are available only in English, which makes life difficult for companies whose majority of employees do not speak the language so well.
24-hour support in select territories only
Another feature of Zoho CRM is that the company has a support team prepared to serve users 24 hours a day, from Monday to Friday.
The problem is that London is not yet among the countries that have a dedicated team in this way.
The software also has a knowledge base to facilitate the resolution of the most common problems and avoid unnecessary contact with attendants.
It should be noted that this is not exclusive to Zoho CRM, as most technology companies have already adopted the SaaS (Software as a Service) model, which works with the payment of subscriptions.
But it’s always good to know that you don’t have to pay for a feature pack you will never use.
Each plan is made to meet a need, which goes according to the pace of your business.
Rich features and functionality
The feature structure of Zoho is, in itself, very broad. Just to separate the main groups of resources of the system, we can quote:
For each group of these, there are a number of resources ready for your team to use and make the best of the base of contacts and customers.
Market excellence awards
One of the points that prove the application’s excellence in the market are the two recent awards, both won in 2017.
The first is the great user experience that Zoho offers, something already known among customers and responsible for such positive reviews.
The second is as expressive as: the software was chosen by the critic specialized in CRMs, that is, whoever understands the subject more indicates it as a quality option worth trusting.
Main benefits of Zoho CRM
One thing you can determine based on the structure that Zoho offers is that it’s not just for businesses of a specific size.
On the contrary, its usability and resources meet the demand of small companies or large corporations that need scalable and customized solutions.
See what are the main advantages of using the platform to manage your company’s relationship with customers and business contacts:
Automation of essential business process tasks
Do you know those most boring tasks every day, but which are essential for the business process to work? These are the ones that Zoho puts on autopilot for his team.
Another relevant function is that when external contacts are imported into the system (people you’ve met at events and conferences), Zoho himself immediately lines them up to the right salespeople to streamline the path to the sale.
Multichannel data analysis
It is no use analyzing only the interactions of leads and customers with your company in one channel and ignoring the others. The consumer, whether B2B or B2C, is increasingly multichannel and even accesses them from different devices.
For this reason, Zoho remains relevant for examine interactions from multiple sources, such as your website, phone calls and social media.
The more information, the more complete the panorama of the relationship with each person, which favors closer contacts and effective sales actions.
Framework for mobile devices
The user experience, for which Zoho is so acclaimed, could not ignore the use of CRM on mobile devices, very present in the routine of any salesperson.
With this option, the system is ready to serve dynamic teams that operate in different conditions during the day and need mobility to operate.
There is even a way to save contact cards digitally, which makes life easier for the seller when it comes to joining the online and offline world simply and quickly while on the field.
Instead of maintaining the entire information base in the company, cloud technology and good support for mobile devices create a digital data center that can be accessed anytime, from anywhere.
One of the best examples of the importance of this dynamism is Zoho’s opportunity tracking tool.
With it, you know the situation of a lead in the purchase journey, the size of the possible agreement, the entire history of information about it and even profiles of competitors that could hinder the negotiation.
Integration with important applications
Integration with external applications is often essential. Few companies centralize their activities in one or two central tools.
Thus, it is important that your CRM converses naturally with other solutions. In this sense, the Zoho connects with various applications Google, MailChimp, LinkedIn Sales Navigator and many others.
There is also a guide to assist developers in the task of creating connections between Zoho and other smaller systems.
Disadvantages of Zoho CRM
Despite offering a robust system, with many features, great user experience and flexible prices, Zoho CRM is not perfect.
Sometimes, some users point out small bugs that hinder the full function of certain features. Others ask for a slightly more responsive response from the support team.
Despite this, these errors are minimal and can be easily corrected. These are also not problems that affect the overall user experience, which is very positive for most users.
Another reminder is that the support of the system is still not as good in London as in other languages, which can be a problem for those who do not speak any of the languages in question.
The verdict on Zoho CRM
With so many advantages and only a few minor points of improvement, it is impossible not to recommend Zoho CRM as a reliable and attractive option to meet your company’s demand.
Still, the success of any CRM is only as effective as its adoption by users.
So, before you fully commit to Zoho, it’s worth taking advantage of the free plan first and, if everyone likes it, doing an upgrade.
As promised at the beginning of the article, you now know everything you need to decide if Zoho CRM is a reliable and viable option for your company. With flexible pricing, which include a free plan, and so many advantages, it is difficult to deny that the system is a great choice.
Still in doubt about what to take into account when choosing the ideal CRM? Then check out our selection of content on the subject:
Do you know how to choose a good CRM for your company?
11 free CRM systems to optimize your results while spending nothing
What is CRM and how does it optimize your relationship with your customers?
How to integrate CRM into your Inbound Marketing strategy