Understand the concept of E-business and its importance in the midst of digital transformation – WAU

Currently, there is a business revolution that is making a difference between the companies that join it. This change is called E-business.

E-business has changed the perspective and form of negotiations and transactions that are no longer carried out as they have been in recent decades. Thus, a new model was created, capable of adapting to the constant variations in the needs of customers and / or companies.

The model started to be followed by small, medium and large companies to achieve the reach and optimization of different benefits, through the transformation and use of digital tools.

If you want to know more about E-business, you must read this article! In it, you will find:

  • What is E-business?
  • How to differentiate E-business from e-commerce?
  • What are the main types of E-business?
  • What is the importance of implementing E-business?

What is E-business?

The E-business (Electronic business) it is a new way to face the complete transformation of business relationships in an efficient, fast, innovative and value-creating way.

Its main objective is to increase consumption and business possibilities between companies and users. Even the ability to do business directly between users or between different companies.

This excellent business technique is based on the application of information technologies to facilitate the purchase and sale of products, the acquisition of goods or services, or the acquisition of content of interest, using the internet as a means of executing transactions.

In order to understand E-business more deeply, we must make it clear what is the digital transformation.

Digital transformation

The digital transformation is nothing more than the change undergone by the business economy in the last few decades, in view of the incorporation of the internet as a technological business innovation.

This new concept comes to change all relationships, far beyond the simple inclusion of technology as a business model. What changes, then?

  • the way people work;
  • business models;
  • relations with customers, suppliers and the company’s team.

Therefore, this leads to a necessary digitalization of existing business processes, but obsolete and not adapted to the needs of the company’s customers and employees.

How to differentiate E-business from e-commerce?

We must be careful when we refer to the term E-business, given that it is common to put it as a synonym for e-commerce, but that is not the case! Both concepts are closely related, however, e-commerce is simpler and E-business is more complex.

E-commerce covers the processes by which it is possible to reach customers and providers. As well as its sales channels, marketing, orders, delivery, after-sales services, consumer loyalty, among others.

E-business covers much more. It covers all aspects of e-commerce in its entirety. In addition, it attaches several processes to its faculties, such as production, administration, product development, finance, risk areas, human resources, among others.

As you can see, the difference lies in the micro characteristics of e-commerce and the macro nature of E-business.

What are the main types of E-business?

The typology of E-business is constantly growing and developing. There are always new types that arrive to replace those that already exist. This occurs as a consequence of the adaptation process that each business must have, according to the customers’ needs. Meet some of them.

Auctions online

Here goods and services are purchased through an online platform, such as ebay, Amazon and Mercado Livre.

Electronic banking

Denominated online banking or e-banking, it is one of the biggest advances on the internet due to the evident relevance of banks in the world.


E-learning creates systems and / or programs aimed at teaching via the Internet, where the only requirement is access to the network. It offers ample possibilities for those looking to study and work at the same time.


It is a form of business through which a very low payment allows access to several specific services. It was implemented by iTunes with the sale of each song separately, without the need to purchase a complete disc.


It is a revenue generation model that seeks repetitive purchase by subscribing to a service. It aims at a fixed customer portfolio for a certain time, such as Netflix.

Like these, there are many other forms of E-business that are revolutionizing the entire world!

What is the importance of implementing E-business?

E-business plays a strategic role for all those companies that want to convert the internet into a sales channel. Taking advantage of the globalization of information as an unfailing business method.

E-business is convenient, given that customers can buy from the network for the purchase of goods and / or services over 365 days a year, being anywhere in the world.

It is easy, since any customer can easily access any data (the business model must have it), and search for product or service information to make their decision.

It is also reliable, since at the time of purchase, there is security for the customer whose payment can be made in a simple, agile and transparent way, and for the company that the payment will be made correctly.

Companies that do not yet use E-business are evidently at a disadvantage compared to those that already use it, since they do not have the capacity to disclose information as the competition is doing.

When incorporating this technique, it is important to generate a change in mentality in all business logistics, thus generating an adaptation process so that they begin to enjoy the benefits brought by E-business.

If you made it this far, you already know what E-business is and its great benefits. We hope you enjoyed our article! We take the opportunity to invite you to download our ebook on content strategies for e-commerce right now!