Understand what a personal blog is and learn why and how to create one for you – WAU
Creating a personal blog is not restricted to anyone who has money to invest. In this post, we will show you how to put your idea into practice, exploring everything from the main models, advantages and stages of publication, to monetization.
Having a personal blog can be a great strategy for the dissemination of personal projects, channeling other professional talents making them recognized, or even generate a good source of income.
In fact, all these reasons can be reconciled with the creation of a blog, which, in addition, will make you develop knowledge that can be taken to other areas of your life. Content Marketing and SEO are some of them.
Do you want to know what else is possible to explore in this project, the best ways to monetize your hobby, what challenges will you encounter in your design and how to overcome them with different ideas? Read on!
What are the main personal blog templates?
To start the project, you need to choose one blog template to be developed. We are not talking about the writing platforms or the page layout, but what your main objective will be. That way, we can list the following models to simplify the decision.
In this model, the main objective is to promote your skills and knowledge on a given subject. Thus, it is essential for readers and possible sponsors that the blog is always aligned with the trends and news in their sector.
An old motorcycle lover, for example, should select texts from other blogs and connoisseurs of the subject and post them on his online address.
Who needs to know everything about them, therefore, will be able to access a single address and find the best articles, and of course, the opinion of those who understand the topic.
Without a doubt, it had a strong contribution to the boom that personal blogs have gone through in recent years. They portray a person’s daily life and attract readers interested in the way they relate and live their daily lives.
They also need a context, like “it girls”, who show their relationship with fashion, give style and shopping tips, and also bloggers and bloggers who show their healthy physical activity and well-planned routines.
With these contents, bloggers want to inspire their followers, who, by the message transmitted and to follow storytellings Of success, become loyal and come back to see what’s new.
On the other hand, there are companies and sponsors that see this power of influence as a way to promote their products and services.
Thus, brands negotiate partnerships with lifestyle blog administrators, as well as sponsorships and free sample products for analysis and possible recommendation.
Bloggers and bloggers who report their lifestyles address a variety of topics, from pajamas they wear to sleep to the backpack their son uses to go to school.
Niche blogs, as the name implies, address a specific niche and end up being a mix between curatorship and those who address the so-called lifestyle.
Thus, a niche blog on professional gastronomy will offer content for chefs who are trained or have advanced knowledge.
Because of this personalization and authority of its creators, niche blogs can commercially explore their positioning and, from there, offer advantages for exclusive users, exploring courses, annual subscription for them or materials that only they have access to.
Here, your completed work can be released to create a portfolio, in addition to becoming a channel for requests for quotations, making sales of related items, etc.
A stylist, for example, can assemble content about the way his clients dressed before and how they started to dress after consulting, and also create an e-commerce, offering some accessories exclusively developed by him.
Personal organizers, designers, cartoonists and many other professionals and lovers from the most diverse areas can create blogs that serve to promote their services and products.
In addition to tutorials on how to master specific techniques, teaching blogs can also promote the sale of your courses, whether face-to-face or virtual.
It is clear that many traditional educational institutions have embraced Distance Learning (EAD), but you don’t have to compete directly with them, but to seek the perfect population niche to offer its materials and courses, being valued for the quality it offers.
This, in fact, is one of the advantages of creating blogs. There is no need to make large investments, such as companies and organizations present in the market.
What are the advantages of creating a blog?
Some benefits of creating a personal blog to disseminate personal content have already been mentioned, but we will reinforce them in this topic, detailing their effects and bringing new information.
According to Content Trends 2018, for example, 98.9% of its respondents consume content in an online format. See more details below.
Realize a dream
Many individuals simply want to fulfill their dream of having a blog and making their ideas and content available to the world.
There is no standard or rule, but it is more likely that people looking to make a dream come true are more likely to choose curation, lifestyle and niche blogs.
In addition, the choice of which topics to address, which language to use and how to interact with readers is yours. You decide, even if it’s prudent customize according to the needs and profile of readers and even persona.
Discover an alternative source of income
Another advantage of personal blogs is that they can be monetized! Whether through brand partnerships or affiliate programs, it is possible to earn extra income by publishing a blog.
Promote your work
Social networks and the internet are channels with high potential for dissemination and very low or no cost for the blog administrator who wants to promote their content.
Thus, it is much cheaper and more effective to promote your work using Digital Marketing than through old advertising methods.
Learning new tools and techniques
If you are not in the field of Digital Marketing, you will probably dive into a completely unknown universe. Not even the parameters of good school time writing will be used to qualify content.
In fact, what will define this is the balance between Search Engine Optimization (SEO) and the production of relevant and engaging content.
The first part will ensure that it is attractive for search engine searches, such as the world-famous Google, and the second part will ensure an engaging and relevant reading experience.
Learning all of this can help bring your company and partners to the virtual world, also allowing you to include new certificates in your resume.
At Websites Are Us University, for example, there are some free courses that issue a certificate, but above all, transmit knowledge that can be replicated in different areas and businesses, whether in personal projects or in a company.
When proposing a personalized information channel or presenting a lifestyle that is consistent with the proposal of a brand or company, the possibility of increasing your networking it’s big.
In addition to the connections that can generate opportunities, there are still the readers themselves, who, having a common interest with the blog writer, can considerably increase the circle of friends.
There are still some gains in the aspect of personal development. When inserting opinions about a specific product or service, it is also essential to be ready to receive praise and criticism.
You may be interested in these other content on blogs and content production!
Free blogging platforms: check out the top 10!
How to make a blog post that converts: see the complete walkthrough
Tools to monitor blog performance: the 7 best!
Internal links: 7 tactics that will boost your blog results
What are the steps for its publication?
Of course, like any project, in addition to the advantages brought, some challenges and problems also enter the equation when creating a blog.
To avoid them or to know how to deal with them when they happen, it is necessary to determine the processes that will be used and plan their actions.
At the planning stage, it is important to study which content management platforms are available. Among those competing in the London market are Wix, Blogger and WordPress.
Each of them has interesting tools and some limitations, then, analyzing which has greater affinity with your project is a care that can avoid future headaches with the migration of content.
In addition to the structural aspects, the posting schedule will also be part of the planning, the format that will be used, if investments in boosting the content will be made, among other aspects.
Making a personal blog on your own is quite simple, since content management platforms (CMS) have made your processes intuitive. The difficult part will be choosing a layout, as there are many, and a good amount is free.
The execution should follow what was planned and the calendar will determine which days each post will be made. At this stage, it is also important to invest in SEO strategies, which basically consist of optimizing the blog and its content for search engines like Google.
Thus, image description, text distribution and other details of the content will need more attention.
THE way of using SEO, by the way, can be standardized through a list of best practices for all future publications, as well as stipulate how the disclosures will be made on social networks, for example.
After publishing the blog, that is, making it available for reading and starting your posts, you need to monitor your engagement and traffic performance.
These parameters are very important for those who want to generate business on the internet, or just establish your authority on a particular subject. Whatever the objective, the analyzes will allow adjustments to the blog strategy.
All types of blogs require frequent updating and it is also a relevant factor for SEO. Therefore, creating a regularity of posts and ensuring their update is crucial.
And, by updating, it is meant to bring news and also to renew old contents so that they remain useful for a longer time.
Bonus: how to monetize your blog?
But, of course, there is still an important point: it is possible to make money from your blog. And, even if that is not the main objective, if it has the potential, why not invest, right?
The first one is affiliate marketing, in which, after registering at companies like Hotmart, the blog owner can start sharing special infoproduct links and receive a sales commission for each one.
It is important that this offer is related to the information on the blog. Offering courses on vegan cooking on a blog that talks about cuts of meat is not really in tune, right? In that case, the chances of converting sales decrease considerably.
So, again, it’s important evaluate and curate which infoproducts to offer, remembering that they can be e-books, short courses and other rich formats and materials.
Among other advantages of this type of monetization is the fact that the entire financial transaction is carried out by the company responsible for the infoproducts, which, as they have a much higher volume of sales, can guarantee more attractive payment terms for their readers.
In addition, there is always an opportunity for you to create infoproducts and market through them as well. In that case, other affiliates will also assist in the promotion to receive the commission on the sale of your product.
Google Adsense also has interesting applications for those who want to monetize their blog without a lot of commercial effort. In that case, it can focus primarily on quality content to generate the highest volume of traffic possible.
Thus, when registering the blog in it, the owner allows Google to insert ads between its contents and in strategic areas of the page. For each click or view, an amount is allocated to the blog manager’s account.
Another learning that the personal blog will bring is the need to follow the trends of your sector and the digital world. Which tools are trends of use, which are the best practices of SEO and Digital Marketing?
It is necessary to have the mindset of continuous and quality learning, choosing sources of knowledge and authorities that really contribute to its development.
So, now that you know how to create your personal blog and that it is important to always study the tools and strategies of digital media, how about rich content about SEO?
In the free material we have separated here, you will find lessons ranging from the most basic to the advanced ones to apply to your blog. Check out!