Understand what a Product Manager does and how important it is to your product’s success – WAU

The Product Manager is the professional responsible for delivering a high quality and relevant product to its users. In this way, this product manager has a holistic vision, uniting the technological part, the user experience and the marketing strategy so that they can act in synergy in favor of the company’s success.

Putting a good product on the market is an increasingly complex challenge nowadays. Innovative proposals, technology at a high level of advancement and the high demand of the current consumer are some of the factors that have impacted this work. Given this scenario, the work of the Product Manager is even more strategic and fundamental for satisfactory results.

A company must be accurate when launching a service or a product, something that depends a lot on its ability to know its customer in depth. The greater this alignment, the greater the chances of success.

A competent Product Manager is the central figure in the search for this success, that’s why he has become an important figure within companies!

In this content you will better understand what a Product Manager does and what his role in the business is. See how is your routine, its importance in decision making and how it helps a company!

What is Product Manager?

The Product Manager is a professional focused on delivering a technologically impeccable product, capable of promoting a good experience and relevant to the user.

To understand this concept more clearly, just remember that every company that puts a new product on the market has a development process based on several fronts and among them, one of the main ones is the customer’s expectation.

Marketing has great help in detecting this expectation, but more technical work is important to meet what he expects about performance, usability, value delivery and other points.

Therefore, the role of the Product Manager is precisely to ensure that a company’s products are able to meet all the expectations that the market has about them.

For this, he assesses some issues in the development of a product, such as:

  • Relevance to the public;
  • Priority needs and what is superficial;
  • How the product meets the persona’s pain;
  • User Experience (UX);
  • Impact of the product on the market in relation to competitors;
  • Product’s ability to deliver innovation;
  • Product functionality.

Ability to inspire

More than just the ability to understand the public and be the bridge between people and the company, Product Manager needs to be inspiring for the development team. His vision regarding how the product needs to serve consumers is solid, but it is important that his ideas are clear to those who give life to what the company puts on the market.

Conveying this vision accurately is a fundamental part of the job, as the Product Manager ensures that your development team follows the most appropriate path. If he can convey his perspective in the right way, the company will be increasingly aligned with market expectations.

What are the types of Product Managers?

To align the company’s work with what the client expects, it is necessary to have technical skills in relation to the product, negotiation and understanding of the market. However, there are different profiles of this type of professional, each of whom is an expert in a certain area. Check out the following types!

Business Manager focused on business

These are more objective professionals who turn requests from the market into instructions for the development team. These professionals have good commercial experience and know how to relate to the company’s internal team to achieve good results.

Technical Product Manager

They are more technical professionals and come from the development areas. They have a great ease in the relationship with the internal team, and this puts them in a position of great support to reach the best product results.

Product Manager focused on design

Focused on UX design, the great advantage of this type of Product Manager is the guarantee of delivering a product close to perfection in aesthetic and functional matters. It is the ideal choice when the company feels that this is the greatest need of your business.

Growth Product Manager

With a focus on data analysis, these profiles are geared towards finding opportunities to leverage the product whenever possible. Their work is intense in understanding what the market expects through numbers, and then turning this into insights for the internal team.

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How is the routine of a Product Manager?

Curious to know what the daily tasks of a Product Manager are? Better understand the stages of this professional’s strategic work, both with the market and the internal team!

Aligns market and development

The market always works with trends, and this unites 3 points: business, technology and UX. The Product Manager needs to be among these perspectives and, from them, be able to convey the focus of the work that the development team must adopt.

Ensures product delivery on time

Perfection is not always the best point to be reached, since it takes too much time to do so. The Product Manager must always be aware of this, since he needs to ensure that the product reaches the market as soon as possible, also evaluating the quality. It’s a question of balance!

Aligns company and product strategy

Every product must be the result of the company’s strategy, that is, it must make sense of what the business intends to achieve. Therefore, the Product Manager must understand how what will be launched can help the company, that is, it must seek this perfect strategic alignment.

Transmits public expectations to the internal team

Every product must be 100% focused on your customer. It does not matter if it is innovative, highly technological and has an ideal functioning, if it does not meet what your audience expects, it will certainly not achieve success.

It is the role of the Product Manager to understand this expectation and transmit it to his team, to ensure a sure development.

All of this routine work ensures that a Product Manager is successful in developing his work.

For that, the Objective Keys and Results (OKR) are also indispensable, since they help this professional to better understand how his work is enabling the achievement of the expected results, evaluating all the factors that you saw throughout this content.

How about a help with your OKRs? Download our e-book on the topic and learn more about how to set goals that connect your strategy with the operation of the development team!