Understand what Blogger is and how to create a free blog on Google – WAU
Blogger is a platform for creating blogs. Its practicality can help small companies that have never done content marketing to start this strategy.
Many business owners hear that doing Digital Marketing is important, but it requires a series of actions and investments that may not fit the budget and time available.
Therefore, it is common for small entrepreneurs to opt for Content Marketing, as it is an economic strategy based on the creation of articles on a blog that can be created on platforms such as Blogger.
And why is blogging on Blogger simpler and faster? How to create an account on it and get the most out of it?
Stay with us until the end of this post to know the answers!
What is Blogger?
Blogger is a platform that allows you to create blogs and is one of the options most used by beginners in producing web content.
Generally, blogs created on Blogger are hosted by Google itself, in a subdomain blogspot.com. Each Google account allows for the creation of up to 100 blogs.
In the beginning, all blogs could be published on several other hosting services, but ended up being transferred to Google’s own servers, giving the possibility for bloggers to use both the blogspot extension and their own domain that they created themselves.
Like this, through Blogger, you can create free Google-owned blogs, on any topic you want.
In other words, you can create everything from a personal blog, in which you talk about different subjects, to a corporate blog that brings articles that talk about the niche in which your company is inserted.
Blogger has increasingly increased its popularity. And, to make this clearer, how about understanding how it originated?
When did Blogger appear?
On August 23, 1999, Blogger was launched by Pyra Labs and became known as one of the first blogging tools, which helped to popularize the format and give rise to most CMSs in the current market.
In February 2003, Blogger was acquired by Google. The acquisition allowed to launch resources that were charged by Pyra – for example, the creation of free blogs. In October 2004, Pyra Labs co-founder Evan Williams left Google.
In the same year, by the way, Google bought Picasa and all of its photo sharing utility, allowing users to post photos on their blogs and their respective posts.
Soon, many people interested in creating a personal or professional blog migrated to Blogger, which had more and more new features.
In May 2007, Blogger completely switched to servers operated by Google and ranked 16th on the top 50 domains in terms of number of unique visitors in 2007.
What are the main advantages of Blogger?
Here are the four most prominent benefits when creating a blog on Blogger.
You can create a blog in minutes
To create a blog on Blogger, just have a Google or Gmail account. From that, in just a few clicks, you can choose the name, the URL, the template and the blog is ready.
Although it is recommended to create professional blogs in WordPress, it is necessary to have your own domain and server, in addition to having some knowledge of web design to create a good blog on the platform. This takes time and investment, while Blogger is fast and free.
Included server and domain
To create a blog, in addition to having a server and domain, it is necessary to make one communicate with the other.
That is, whoever buys both separately needs to configure DNS so that all blog content is displayed through the domain.
In the case of Blogger, both are included. The blogspot.com domain is provided by him and the server is owned by Google.
Connection with Adsense
Google Adsense provides you with the opportunity to monetize your blog from Google ads that can be inserted in several spaces: header, footer, sidebar or even within the content.
While other CMSs require you to insert this yourself from HTML code, Blogger does this automatically.
Blogger also offers the option to manage comments so that you can moderate them, as well as limiting who can comment – if you prefer.
How to create a blog through Blogger?
Let’s take a step by step how to create a blog on Blogger.
1. Go to blogger.com and click on “create your blog” to log into Blogger from your Google or Gmail account.
2. Choose your profile name, then click on “continue to Blogger”.
4. Choose the name of the blog, the URL, the theme (the only one of the three that can be modified later) and click on “create a blog”.
5. If you want to buy your own domain, Google Domains offers this option. Otherwise, just click on “no thanks”.
6. Ready! The blog is created and just click on “new post” to publish the first content.
How to get the most out of a blog made on Blogger?
Now that you know how to create a blog on Blogger, here are some tips to get the best out of this tool for your blog to be successful.
Make quality content
When we talk about content marketing, it is very common to hear that building quality content is important. But after all, what would be quality content?
In addition to the text being well written, it must be strategic, that is, it must be linked to the purpose of your business.
After all, the idea of doing digital marketing is precisely to bring more results to your company, right?
So the first step in creating content is define who is yours persona, that is, the semi-fictional character that represents your ideal client.
Once you have created it, it becomes easier to know what topics to talk about in posts and what language to use to attract your audience to the blog.
If you don’t know how to create a persona, this tool from Websites Are Us can help.
Promote blog content on social media
You don’t want to write posts for only your family and friends to read, because the interest is for potential new customers to read your content, right?
Well, to get them to your audience, it is essential to disseminate them in social networks.
So, every time you create a new blog post, spread it on the social networks where your audience is inserted.
Facebook, Twitter and LinkedIn allow the publication of links to each article in order to get their fans and followers to click and read the content. In the case of Instagram, you can insert the link to your blog or a specific post in the bio and invite followers to check it out.
In addition to social networks taking more people to your blog, the increase in the number of visits also increases the authority of your domain and, consequently, your position on Google.
Choose a good template
As much as your content is incredible and relevant to your audience, a good template is essential. After all, in the same way that some people don’t go into stores whose facade and interior are not pretty, the same goes for your blog.
Blogger has a series of templates that you can choose from when creating your blog.
And, if you want to change it at some point, this is also possible, without interfering with the basic structures of the blog, such as: order of posts, comments section and calls for action – also called CTAs.
Insert links in each post
To turn texts into customers, you need to keep visitors on your blog as long as possible.
Not only does this decrease your bounce rate, it also makes your audience see you as an authority in your area because of your content.
And, to make visitors move between different blog posts, you must insert links in each one. However, this insertion must follow some good practices, for example:
- insert your blog’s most important link in the first paragraph of the text;
- make use of both internal links (which lead to other posts on your blog) and external links (which lead to other relevant blogs or websites, as long as they do not belong to the competition);
- make CTAs in the last paragraph of some posts links to other posts so that readers continue to read blog articles.
Optimize your content for SEO
SEO stands for Search Engine Optimization, that is, it is a way to optimize the contents of your blog so that they appear in the search results of sites like Google.
Although Google itself takes into account more than 200 factors to rank a website or blog in the top positions, some essential SEO actions cannot fail to be applied to each article you post.
The first of these is the choice of a main keyword for the post. These words can be classified into two types: head-tail and long-tail.
While the first refers to the words with the highest volume of searches on the web, the second deals with the words with the least volume, but more specific searches.
Therefore, it is recommended that beginner blogs focus on content that is based on long-tail words, as this makes your blog more likely to rank among the top positions for the terms searched by your audience.
Also remember to insert keywords in images so that they can be found in Google image searches. This technique is called alt text.
As much as Blogger suggests inserting meta keywords in your content, it is important to remember that they do not influence the organic ranking of your blog.
So, a tip to optimize your time: instead of searching for meta keywords that are useless, build a good meta description.
Although it also does not contribute to the ranking, it can generate more clicks every time someone finds your content on Google searches.
Each content can generate business opportunities, but, for that, it is necessary that blog posts rank, enchant and convert. And, to learn how to do that on your Blogger, check out the post we wrote about it.