Understand what business competitiveness is and stand out in the market with 8 essential tips – WAU

Business competitiveness is what keeps companies always motivated to keep improving and to surpass their competitors. Innovation, optimized management, technology and qualified human capital are just some of the factors that enable companies to compete for a place in the market.

Every company needs to deal with its competition and, in view of that, it always keeps efforts to surpass the other companies with which it shares the market. Business competitiveness needs to be stimulated internally, as this generates, in addition to more sales and increased sales, public loyalty and a concrete space in the market.

The need to stand out is fundamental, after all, in disputed niches, doing more of it does not bring more attention than what competitors have. To reach that level, however, you have to work to develop, always thinking from the inside out.

In this post we will talk more about business competitiveness, in a content divided into the following topics:

Follow the content and delve into this theme!

What is business competitiveness?

Business competitiveness is the ability of a company to remain in the market dispute in the face of its competition. This condition is only achieved when the business is able, in addition to obtaining revenue, to be a relevant option among its segment.

For this, a long path of work and knowledge is necessary. To be a competitive company it is essential to understand, first, what your audience wants.

Only then is it possible to offer adequate services and products. More than that, understanding your consumer is also essential to maintain a close relationship with these people.

Business competitiveness is a consequence of the way the company’s management is conducted. With innovation, good practices and outstanding products or services, gradually, this organization will be recognized and will be among the preferences of the public.

The importance

A competitive company is one that, primarily, is able to make the most of the resources it has. In this sense, the importance of achieving business competitiveness is related to factors such as survival in the market, the acquisition of new customers and also the loyalty of those who are already under the radar.

What are the vectors of business competitiveness?

There is a theoretical consensus that business competitiveness depends on 4 main vectors, that is, they are driving factors for the success of that organization. Next, understand each one better and how they are justified in that position.

Human capital

Competitively strong companies are better able to attract the best human capital on the market. Qualified professionals want to be in the leading companies, in which they can be challenged and have the best salaries. If these people are part of the team, it maintains its competitiveness.


Innovation is an outstanding factor that puts any company ahead or in the fight with its competitors. Anyone who can anticipate and put new products, services and concepts on the market can also be a strong competitor in the segment.


The relationship with the consumer is increasingly important, especially given the changes in behavior that he has shown over the years. If the company manages to stay close to it, it achieves the desired engagement and even more strength in the market.


Departments, different people, managers, data, consumers and a number of other elements make up the management of a company. To be successful it needs to be well structured and have effective processes. This allows for organization to achieve business competitiveness.

How to stand out from the competition?

Good strategic planning is the beginning of a job that will result in business competitiveness. It is important to consider all the factors that enable a company to really stand out in the market and stand up to its competition.

From internal management to marketing, each of these efforts needs to be continuous to be a strong and prominent player among other companies. Below is what a business needs to make a priority to remain competitive.

1. Know the market and its audience well

Who do you sell your product or service to? A company that stands out in the market only achieves this because it knows very well who its target audience is.

This is linked to consumer preferences, expectations about the product, the economic situation and other information. The persona is a tool that helps to define the average profile of the common consumer of the brand.

This extensive knowledge helps to deliver a job more suited to what these people expect, and it’s not just about the product. Communication, service and even the approach are made within this expectation. If the brand reaches that, naturally it stands out.

2. Map your company

A good position in the market begins with an internal work to optimize management and operation. Companies have different processes, practices and structures, but they need to be fully known and unraveled.

For this, an initial mapping must be done to support this understanding. From there it will be possible to work on strategic development.

If, for example, skilled employees are missing, naturally this will hinder the operation and even the management of the company. If it does not have the most modern and effective equipment and tools, it will produce much less or less quality.

These and other factors are detected in this mapping, so it is essential for business competitiveness.

3. Bet on innovation

In addition to being a vector for competitiveness, innovation is what differentiates companies from one another. In some cases, delivering innovative technologies, methods or products may be what the company needed, for example, to lead a segment. In others not, it reaches so much, but still it is not recommended to stop stimulating the culture of innovation.

In competitive markets, such as smartphones, companies that do not innovate get in the way, as was the case with BlackBerry, which was already an industry leader.

In such cases, proposing innovative methods and technologies is necessary for survival, although this does not guarantee leadership. Often competing will really be head-to-head!

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4. Offer product or service customization

The level of demand of the current consumer also leads to the path of customization, that is, tailored products and services. This is a possibility that serves the consumer’s subjectivities in a strategic way, capturing the entire audience. Even when you know your audience, there is always that margin generated by simple personal issues.

Personalized services are a way of, more than selling something of the consumer’s taste, showing that your brand is ready to serve without restrictions. The same is true with products that can deliver this greater detail. The consumer understands that he is part of a select group, which creates loyalty and keeps the company strong in its market.

5. Invest in employee training

Human capital is one of the most important assets of a company. No matter how modern and technological it is, without trained employees it will never be possible to reach maximum performance. A company that understands the value of its employees is always ready to prepare them for the most complex demands and to pay even more.

Productivity and qualification are related, in addition to good tools, also to professional training. As much as a company always seeks people ready to perform its functions, investing in training, through courses and training, is important. This helps employees to offer more, something the company takes advantage of.

6. Value marketing work

A competitive company is one that knows how to position itself in the market and, for that, a good marketing job is increasingly indispensable. Today, the consumer expects to communicate with companies at all times and be an integral part of this operational and managerial routine. Marketing is the way to create this connection and still enhance the company’s image.

One way is Digital Marketing, which allows companies to be on social networks and the web in general. In these spaces, the image, positioning and commercial activity as a whole are valued and exposed to the public. To stand out you need to be noticed and, currently, this is only possible when you are online.

7. Always keep an eye on the data

Your company’s performance can be tracked using data. An email, a spreadsheet or the simple act of using a management tool are moments and platforms for new data to be generated. This information becomes a way of tracking the company’s activities and, mainly, its performance in the market.

Data will continue to be generated and, in order to serve as guidance, it is essential that they are captured in the right way, structured and then analyzed. This helps to transform them into information about the company’s performance. Monitoring these data is a fundamental activity, as important as market research.

8. Ensure good internal infrastructure

State-of-the-art technology and systems are essential to the infrastructure of a company that has the best results in the market. Increasingly, business competitiveness is linked to the tools used in a company’s routine. The big players in the market know this and are always looking for advanced and personalized solutions.

More than systems and software, it is necessary to have the best equipment, which also guarantees performance. To renew the technological structure is to offer good conditions and, mainly, productivity for the performance. With all the physical resources, employees will be able to solve demands efficiently, quickly and with good results.

With many efforts, the right tools, cutting-edge management and prepared people, it is possible to achieve business competitiveness. This is the stage that every company dreams of, always capable of becoming a reference in its segment.

Do you know how your competitors are working and what results they achieve? Then check out our digital competitor analysis kit!