Understand what design is and how this area can be useful for your life and your business! – WAU
Design can be understood as a process, or science, to solve a given problem – whatever it may be – through the manipulation of visual attributes.
When brushing your teeth, opening the car door, going up the elevator of the building, turning on the computer, heating the lunch box in the microwave, washing the cutlery, in short, any and every day-to-day action you can imagine, it has a design in the middle!
After all, it took the thinking head of a designer to solve and facilitate the problems of his daily life, for example, going from the ground floor to the 11th floor in a quick and practical way.
This is no different when it comes to digital marketing. Since we need creative and innovative solutions at all times, especially today.
That’s where design comes in!
Do you want to understand how this simple word can increase the visual appeal of your materials, communicate with your audience in a clear and objective way, increase the engagement of your followers and influence the decision making of your reader?
Then this post is for you!
After all, what is design?
Any professional must agree that conceptualizing their own area of expertise is not a simple task.
And, when it comes to design, this is taken very seriously since the term is broad and open to different interpretations.
But as our role here is to end this problem once and for all, let’s get to the point!
You have certainly heard, or even spoken, some of the following phrases:
- “The design of this magazine is very cool”;
- “This car has a very bold design”;
- “I wanted to give an update to the design of my room”;
- “I found the design of this cell phone very different”.
We could write a Bible with phrases like that, would you agree?
This is one of the great reasons why people have a limited understanding of the word design. After all, there are so many, but so many contexts that the term is used, that it is difficult, even for professionals in the field, to conceptualize it accurately.
As a rule, we can understand design as a process, or science, to solve a given problem – whatever it may be.
Very broad, don’t you think?
But that’s right: most problems, whether social or graphic, for example, can be solved with design!
If you want a simpler definition, you can take as a base the concept provided by the Aurélio dictionary: “design is to conceive a project and its planning”.
From this meaning, we can interpret that, in addition to project design, design is also responsible for planning. Despite being a very cold way of defining the term, it is still true!
So far, we have already realized that design is a process (or science); it is planning; and solve problems, right?
In addition, as well as several other areas of activity, design is also divided into subcategories and, for a better understanding of this text, it is important to know them. Come on?
What are the design areas?
As we made very clear, the main objective of the design is to solve a certain problem, whatever it may be, remember?
Due to this breadth, it is necessary that there are certain specificities to better direct the project.
Therefore, the design is divided into some categories in order to train specialists. Among the main ones are:
- graphic design;
- product design;
- environment design;
- and fashion design.
To further target the solution of the problem, the above categories can still branch out. For example, when we talk about graphic design, the main ones are:
- animation design (motion design);
- packaging design;
- interface design;
- editorial design;
- web design.
These categories are the best known. At the same time, there are several other divisions, subdivisions, sub subdivisions, and so on …
It is impossible to talk about digital marketing without mentioning graphic design. And this is exactly our next highlight. Check out!
What is graphic design?
As you noticed, within the graphic design there are several other divisions.
All of them serve to better guide the solution of the problem, that is, if you need to optimize your website, a web designer is more recommended; in case you need to produce a magazine, the editorial designer is the right professional.
But then, what is graphic design?
Translating literally, the word design means “project” or “design”. When we add the word “graph”, we are talking about the visual elements.
Soon, graphic design is to develop a project to solve a problem through visual elements.
In this context, we can mention: typographies, illustrations, visual identity, packaging, printed materials, digital pieces, websites, among others. Often, all this together and mixed!
Did you see how it is no animal with seven heads?
We are sure that now it is much easier to understand what design is. But, in order to leave no doubt at all, it is important to understand the difference between design and designer.
Luckily for you, this is what we’ll cover in the next few lines. Left?
Design vs. designer: what’s the difference?
It may not be a doubt, but it is certainly one of the biggest mistakes people make: the difference between design and designer.
After all, who has never heard expressions like “my friend is graphic design” or “my brother is a designer”?
And do not think that this happens only among lay people, many professionals out there still have difficulty in contextualizing these two terms.
It’s simple: design is the area of expertise; designer is the professional.
Just as an engineer studied engineering, a designer studied design. Too easy, agree?
So far, we have already concluded that design is a project (or science), planning and solving problems. In addition, we know the difference between design and designer and that a graphic designer is responsible for proposing visual solutions.
And you must be asking yourself: what does this have to do with my business? The answer (s) is on the next lines.
Curious? Just come!
How can design help my business?
In many ways!
But, considering the purpose of this post, will we focus only on the digital scope, combined?
In that context, have you heard of design for conversion?
Know that the first seconds of a possible customer on your website are decisive for his trajectory in your Digital Marketing strategy.
To get an idea, you have approximately 8 seconds – exactly, 8 seconds – to capture the attention of a new visitor on your page.
As if that weren’t enough, 94% of the time someone suspected a web page was due to nothing more, nothing less, problems related to design.
Steve Jobs says that “design is not only about appearance, but also how things work”. Therefore, it is important to take into account that design is not just to make the page beautiful.
In fact, this is one of the biggest sins committed by people who do not understand the term well.
For this reason, investing in usability, user experience, navigability, information architecture, accessibility and responsibility is essential.
In addition to an eye-pleasing layout, your website needs to be, above all, functional. Only then will you be able to convert your audience!
Talking about conversion without remembering Content Marketing is impossible, isn’t it?
So, for your digital strategy to really work, understanding the relationship between design and content is invaluable. But don’t worry, we’ll talk about that next.
Design x Content Marketing: what is the relationship?
The business world is in a constant war: whoever is at the top of Google, who is generating more traffic, fights for keywords … in short, the competition is very fierce.
They are very wrong that, in these day-to-day battles, having the best content is enough to get ahead of the opponents.
From everything we have talked about today, you can already see that the key element to make your content stand out and take off in the face of the competition is design, do you agree?
That is why investing in design as a competitive differential is no longer essential a long time ago, today, it is mandatory!
After all, even if the content is the star of your strategy, it is the way you will present it that will help you achieve the expected results.
As we highlighted at the beginning of the post: the design is everywhere! On your Facebook page, your landing page, your e-books, your presentations, your blog layout … and so on.
Therefore, it is essential that you be concerned with the presentation of your graphic materials if you want to increase the audience and generate greater engagement for your business.
In addition, design is responsible for build an appropriate visual language not just for your business but, above all, for your audience.
Therefore, it must clearly and objectively translate the company’s positioning, in addition to adding aesthetic value to products and services.
To avoid any further doubts about how fundamental design is, do the following exercise: when looking at two e-books, which one would draw your attention the most and arouse your interest in reading?
The one with huge blocks of text and no image or the one with the content well distributed and illustrated. There, your answer is there.
If you are still not convinced, remember: “the first impression is what remains” or “a picture is worth a thousand words” are not classics for nothing!
What can we conclude about design?
Compiling everything we talked about today, we can understand what design:
- adds value to the product or service;
- the profession is the designer and the professional;
- it is to develop a clear and objective visual language – both for the public and for the business;
- is responsible for decreasing the bounce rate;
- it is a creative process to propose practical and innovative solutions;
- not only solves problems, but seeks solutions – from planning to project execution;
- it is not only a beautiful layout, but something functional;
- it also converts – a lot.
So, what did you think of today’s post? We are sure it was very enlightening! But as knowledge never hurts, share your insights in the comment box below!