Understand what is the organizational development process in companies – WAU

Organizational development is the set of processes to stimulate the growth of a company through the training of its employees. In this article you will learn more about what it is for, its main techniques and how it benefits organizations.

In the digital age, companies must keep moving and evolution to achieve the achievement of your goals. One of the most implemented techniques for this is organizational development.

In this post, you will discover what it is, how this method works and the advantages it provides to companies. Check out what will be covered:

What does organizational development mean?

Organizational development is a strategy that aims to improve the company, focusing their efforts and priorities on identifying customer needs in the current context and projecting future changes.

This concept encompasses a systematic approach that originates from ideas about the human being, organization and environment and is categorized in the behavioral sciences of management.

Western Electric Company (USA) made an innovative study of 4 variables that generated a considerable change in the business organization:

  • environment;
  • organization;
  • group;
  • individual.

Thus, step by step, a better capacity for collaboration between individuals and groups was built, with the aim of promoting the spirit of teamwork and the integration of all those involved.

What is organizational development for?

The goal of organizational development is to make the business fabric more effective, causing workers to move the gears of the business to reach their full potential.

This strategy also avoids constituting elements isolated from the rest of society, reflecting individual and organizational learning essential to the creation of flexible systems that are sensitive to internal and external changes.

Therefore, investing in this strategy means getting closer to an organizational culture that, depending on the nature of the problem, can help your company to:

  • develop the capacity for collaboration between individuals and groups;
  • find and integrate the balance between the needs and objectives of the company and the team;
  • constantly improve information and communication systems;
  • create and promote the feeling of belonging to people within the organization;
  • improve the work environment and establish an environment of trust;
  • create a welcoming atmosphere in the company;
  • promote the initiative and innovation of each employee;
  • develop and stimulate talent within the organization.

You have certainly understood the importance of organizational development. Remember: human resources are essential to achieve the proposed goals. If you achieve the happiness of your team, you will grow as a company!

What are the main techniques of organizational development?

The time has come to answer the most important question: how to apply organizational development? There are several techniques that have proven to be highly effective, but we will talk about two in particular. Follow!

T groups

This technique is used to identify why an individual’s behavior affects other members of an organization in a positive or negative way.

Its objectives are:

  • make employees aware of their actions and how they impact others;
  • create greater sensitivity for the behavior of others;
  • achieve a greater understanding of teamwork.

For this, there is a driver (specialist in behavioral sciences) responsible for mediating the process, recognizing and achieving the objectives of all employees.

See below how the technique is performed.

1. Problem identification

Once the objectives are identified, the group is formed. Then the driver creates an environment for people to feel free to exchange their ideas freely, enabling healthy personal discussions and confrontations to solve problems that may arise.

2. Passive driver development

When starting discussions, the driver allows participants to act independently, so that they participate voluntarily and demonstrate their self-confidence in resolving conflicts.

To achieve the desired effect, Group T must be part of an organizational culture that values ​​information sharing, with a focus on changes and resolutions.

Therefore, characteristics such as teamwork, integration, debates, among others, must be reinforced.

Re-information based on a survey

In this process, a questionnaire is created to learn about the different perceptions, attitudes and employee satisfaction.

Once the members complete the questionnaire and the information is collected, they are included in a database in which, later, they will be analyzed by the experts to find the possible problem that is affecting the employees and / or the company.

Remember that employees are the foundation of any company and there is no one better than them to know the problems faced in their daily work.

How can data contribute to organizational development?

In recent years, large companies have relied on data collected to make their Marketing decisions. To do so, they became loyal to the data driven culture, which is based on data research and analysis. All with the aim of getting to know users and knowing which parts of the company are not generating value.

But how? Simple! Through digital transformation and process automation.

After defining their objective, companies investigate different databases and evaluate various reports. A task that, without technology and automation, would consume a lot of money and effort to be achieved.

Finally, the power of the data found must be evaluated and adapted to meet the proposed objective.

All this information, in addition to showing the way forward, clarify problems and define the distribution of responsibilities, highlighting the weaknesses of employees to be able to develop them.

If you have made it this far, you already understand the importance that organizational development has in a company, in addition to the ideal techniques and tools to execute it.

What are you waiting for to put the strategy into practice? Guide your company along the path of evolution with the contribution of organizational development.

Take the opportunity to continue this journey by learning more about culture and organizational climate!