Understand what is Web Design and what makes a professional in this area – WAU

Web Design is an area focused on the development of digital interfaces, such as layout of websites and applications for the web. To do this, web designers create pages using markup languages ​​such as HTML.

Have you ever been browsing a website, but were you tempted to leave because the layout did not please you, as well as the typography and the way the content was distributed?

What about slow sites that don’t load on your phone or tablet just when you need to quickly access content?

All of this makes the experience of visitors to a website very bad, and the consequence of this is the drop in conversion in the purchase journey of these visitors into customers. So that this doesn’t happen with your company’s website, you must have a quality Web Design.

And, to understand this concept, in addition to the advantages of investing in the design of a website and how to identify the profile of a good Web Designer, keep reading this post until the end!

What is Web Design?

Web Design involves work related to the layout and design of online pages as well as content production, although it is customary to be more applied to the creation of websites. In this case, web designers create pages using markup languages ​​such as HTML.

On the other hand, the visual part of the websites is in charge of CSS, a term used to stylize elements written in HTML. For this reason, it is common for Web Designers to use both when building a website, because together they will define how pages will be displayed in browsers.

The website creation process can be done using tools such as Adobe Dreamweaver (which will require a greater knowledge of codes from the professional) and by CMS which are content management platforms.

WordPress is one of the best known and most practical because it has a series of templates that can support the site, leaving the Web Designer to install and customize them according to what each client wants.

What are the main elements of Web Design?

When we talk about good Web Design, some points are fundamental and cannot be missing from your website. We highlight the main ones here.


As more than half of the London population accesses the internet only by cell phone, it is very important that your website is suitable for mobile devices, that is, it needs to have a good one responsiveness.


Do you know those emails that have a “text block”, because the whole message is written in a single paragraph? Reading them is too tiring, isn’t it? Because, the same happens with the visitors of your site it doesn’t work well The textual scanning.


If, from here on, we started to write this post with a completely different font, your reading experience it wouldn’t be very pleasant, right? After all, it is a typography that would not be in harmony with the rest of the content. The same should apply to your website.

Loading speed

In a world where everyone seems to always be in a hurry, having a website that loads quickly is essential. According to Google, sites that take more than 2 seconds to load affect both the user experience and the indexing of your site.

What are the advantages of investing in quality Web Design?

Here are five benefits you can have when investing in a professional Web Design.

Good first impressions

The website is the presentation of the company you manage in digital media. Whenever a potential new customer comes to you, you are concerned with making a good first impression.

With your website, the situation is no different. It must be an immediate reflection of the business. An unprofessional website means that visitors do not have a good experience and even think that the company is out of date. This will make them look for offers like yours in competitors that have a better website.

Better SEO processes

SEO or Search Engine Optimization is one of the points of the digital strategy that every marketer needs to learn, because it refers to organic optimization of your site among current search engines.

When people are looking for a specific company or service that meets their needs, they search for terms on search engines like Google. Statistically, these users will visit the first pages displayed in the search result.

If your site is out of date, it means that it does not contain the specific content needed to be selected and indexed by these search engines. So, instead of being on the first page of results, you can appear between pages 5 or 6, for example, and never be seen by your audience.

Therefore, having a good positioning from SEO is one of the best methods to generate new customers without having to resort to paid media ads.

Competitive advantage

Having a professional website allows you to be among the first in your business niche compared to competitors who, if they don’t have a website as good as yours, will always be a step back in the digital medium.

That is, when your competition is just beginning to realize the benefits of having a professional website, you will already have your online presence established and continue to be the leader and reference in the market.

Higher revenue generation

A professionally designed website will attract more attention and, consequently, visitors. People, by nature, usually go after what attracts them and this is no different in the world of Web Design.

Therefore, it is important to have professionals in the field for the visual construction of your website, because the more people who visit it and are convinced to stay longer on it – both by content and design – the greater the chances of converting these visitors. on customers. That is, the greater the chance of generating revenue.

Increased word of mouth marketing

Have you ever visited a website whose design drew so much attention that it made you talk to your friends and colleagues about it? Believe me: this effect that the site has on people is more common than you think. That is why, having a quality website can strengthen your word of mouth marketing.

After all, good design and intuitive navigation lead visitors to have a great experience, in addition to attracting people with a willingness to get to know your company, which is the first step so they can buy from you.

More practical and faster access to your company

Internet access is available on almost all mobile devices or tablets these days. So having a quick and easy way for customers to find your phone number, address or contact you by email is a great business advantage that sites can offer.

In addition, they can easily find out what you do and what you can offer them. You don’t have to say much to get people’s attention. Sometimes, you can just let the design speak for you.

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What does a Web Designer do?

Although it is common to think that a Web Designer is responsible for creating attractive and fully functional websites, they do more than that.

Web Designers have in their work routine tasks related to creating a layout for digital media and creating content. Thus, he needs to analyze both the customer’s needs and the goals for creating a website in order to give visitors the best experience.

In addition, the Web Designer must know how to insert graphics, use languages ​​such as HTML and update the website whenever necessary.

Now that you’ve stayed with us until the end of the text, you already know what profile a good Web Design professional needs to have. Of course, points like UI and UX cannot be left out. And, to definitely understand the difference that exists between the two terms, we recommend reading this article.