understand what it is and how to record videos with it! – WAU
Video content is among the biggest trends in digital marketing, and we are not talking about any fad that should disappear soon. On the contrary, videos have always been great drivers of traffic, but the technical difficulties and cost of making them were high, so that only companies with a more marketing budget […]
Video content is among the biggest trends in digital marketing, and we are not talking about any fad that should disappear soon.
On the contrary, videos have always been great drivers of traffic, but the technical difficulties and cost of making them were high, so that only companies with a higher marketing budget could invest in the format.
Fortunately, the scenario has changed to the point where it is possible to create professional quality videos with just a smartphone.
One of the best video content formats is screencast. This way of talking to the public and engaging them only grows and is perfect for those who want to start producing multimedia content.
Want to know more about it? Stay tuned, I’ll show you everything you need to know to start creating amazing screencasts!
What is a screencast?
Screencast is a video that records what happens on the computer screen. As well?
For example, tutorials that show how to use software are often done in a screencast format, to make it easier for the audience to see exactly what the product interface looks like and where it should go to perform each task.
So, to create a screencast just get a program that records what happens on your PC screen and edit that recording. Simple, isn’t it?
4 types of content you can create using screencasts
Did you know that you can create various types of content using screencasts? Each of these materials can be used to achieve different goals and perfectly complement your marketing strategy.
See at least 4 types of content you can create using a screencast, and which target it will help you reach:
1. Tutorials and online courses – lead generation and direct sales
The first type of content that can be recorded in the form of a screencast is teaching, such as tutorials or even complete online courses.
This is very common for those who have knowledge of a specific software and want to teach the public to master its use or who want to educate the market on matters involving tasks performed online.
This type of instructional content can be produced to generate leads for your company or even to sell directly, charging a monthly fee or a fixed amount for the material.
2. Introduction and implementation videos – customer retention
Another good use of screencasts is in your company’s onboarding process.
As soon as a customer starts using your product, he needs help to see the value of the solution he just hired, and creating short introductory videos, which teach him how to get started, is of great help.
This contributes to retention and decreases cancellations, both immediately and after a few months.
3. Product demonstration – complement to the sales process
In many cases, quality content is critical to helping close more difficult sales, especially if the product or service you sell involves a complex negotiation process.
In these cases, having screencasts in specific moments of interaction with prospective customers can be a powerful resource, which will help close more deals.
4. Social calls – traffic generation
What about creating screencasts as a way to attract your fans’ attention to some content on your blog? You can create slide shows and record short videos to use as social media calls.
This will help generate traffic to your blog and is a good example of how videos can be used both as a central figure and to help promote other types of content.
4 channels you need to use to get results with your screencasts
The success of a screencast depends not only on the type of content you are going to produce, but also on the channels you are going to use to promote it.
The good news is that there are a number of very interesting channels for presenting your videos and ensuring that they reach the goal for which they were made.
I have separated a list with 4 of these channels, and I will show you why they are good options, in addition to giving some tips on how to use each one in the best possible way to promote your videos.
Your strategy will not be the same if you don’t post videos to the following channels:
Creating a YouTube channel is a rule for those who want to invest seriously in video production, whether you decide to bet only on screencasts or in other formats as well.
The world’s largest video platform is the first stop for anyone who wants to consume content in this format, so create and promote your channel to optimize the results of your screencast strategy.
2. Social networks
Social media is right behind YouTube in terms of engagement and video reach.
Facebook’s bet on launching Watch also shows that the trend is more and more video content, preferably native, on these sites.
Youtube and social networks are incredible channels to increase the exposure of your brand and your content, but the blog is an exclusive channel, in which you can totally control the message to be passed on to your audience.
Having quality videos will increase your traffic and help with SEO, since factors such as the time spent on the site and the number of pages visited should increase.
4. Landing pages
Landing pages are designed to convince the persona of the value of an offer, right? Video content is perfect for persuading more effectively!
Knowing this, you can use short screencasts on your landing pages, to increase the conversion rate and get better results.
5 perfect tools to record your screencast
Are you convinced of the value of screencast, but you have no idea where to start when it comes to the technical part of the project? Don’t worry, we think about it for you too!
Here you will find a list of tools suitable for creating professional screencasts, capable of strengthening the brand image and engaging your audience.
We have separated the list between the screen capture and video editing tools, the two main steps of recording your video.
Of course, these are not all the tools available on the market, but they are enough options for those looking for both free options to start producing screencasts and more robust and professional resources.
To start our list, let’s go to screen capture software. Something important to remember is that some already have simple editing features.
So depending on your goal, you won’t even need a second program to edit. Our recommendations are:
Regarded by many people as the best software for recording screencasts, Camtasia, which is produced by TechSmith, is quite complete. That’s why its full version costs $ 199.
The good news is that the system has a free trial version to help you make an informed decision.
Webinaria is already a free open source software, that is, maintained by the community of developers who are dedicated to the project.
It doesn’t have as many options as Camtasia and other paid tools, but it’s simple to use and can be perfect for starting your recordings.
Another simple and free option, CamStudio allows you to record all the activity on your screen, but without great editing or customization options.
The good thing is that the program is free, just find a video editing system to finish it, if necessary. And we’ll see some options below.
If you need something more than the editing features of the software above can offer, or if you prefer to do this step of work in a different environment, one of the options below will certainly do the job:
4. Windows Movie Maker / iMovie
Whether you have a Windows PC or a Mac, there is perfect software to meet your needs.
Movie Maker and iMovie are the most obvious options for those who need to edit videos, as they are free tools and, in many cases, come installed with the operating system.
5. Adobe Premiere
Adobe is already associated with professional software, so there’s no need to comment too much on Premiere’s capabilities.
It is worth remembering, however, that a professional quality tool like this has a higher price, starting at R $ 105.00 per month in the subscription model.
As usual, you can opt for a free trial version before deciding whether to buy the app or not.
The production of a screencast is not so complex, but it requires technical care to really engage the audience and bring the results you expect. Fortunately, you now know everything it takes to succeed with this strategy!
Want to learn more about how to do video marketing? Download our complete ebook and master the use of videos in your customer attraction strategy once and for all!