Understand what the WebP image format is and how it can benefit your SEO! – WAU

In the digital age, images are a fundamental part of the success of your actions and communication strategies. Know that the WebP format was created precisely to enhance your work. With so much competition in the market, every detail can mean a new converted lead!

Knowing the different image formats is an important task to enhance different Digital Marketing strategies, such as creating a website or better exploring the use of these resources on social networks. In a scenario of so much competition for the attention of more demanding consumers, every second is a differentiator.

A Stage Analyzer study, for example, shows that 47% of users want a page to load in a maximum of two seconds. Therefore, it is important to know ways to increase the speed of your website to offer a more satisfying user experience. WebP images are very useful in this task.

Format created by Google, its main objective is to offer the same image quality, however, with a significant reduction in size. How about, then, understanding a little more about the benefits of WebP images, the differences in relation to the other types and, of course, how to apply them in your tools?

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Continue reading this article and answer your questions!

What are WebP images?

Created in 2010 by Google, the WebP format represents images with the same quality in a smaller size. That is, saves space, increases the speed of a page and does not lose in quality. In practice, its main objective is to compress images more efficiently to offer a faster user experience.

When you do an image search on Google, for example, the most varied sizes and formats appear among the results, right? After choosing the photo or graphic you are looking for, you can try to reduce its size, however, this usually represents a loss of quality. The idea of ​​WebP is to solve this problem.

To get an idea of ​​its efficiency, WebP images reduce, on average, 26% of the file size in PNG and between 25% and 34% compared to JPEG figures of the same quality. Therefore, in practice, it is possible to notice a noticeable reduction in the space that a photo, infographic or illustration will occupy.

After all, if WebP images are so good, why isn’t everyone using them? The main reason is that most browsers do not support this format. Mozilla Firefox, for example, only started to accept this type in 2018 and devices that use Safari do not yet have the necessary support for WebP images.

What are the differences between WebP and other formats?

The best free image banks or photo applications usually provide results in three most common formats: JPEG, PNG and GIFs. The first is aimed at displaying images full of details and with many colors in their composition, such as photographs. The downside is that they tend to be heavier.

PNG images, on the other hand, are suitable for reproducing scenes with little detail, ideal for logos or a simple screen capture. One of its advantages is maintaining quality even when they are compacted. Meanwhile, GIFs are great for animations, but not so recommended for still images.

The difference between WebP and these other formats is, therefore, precisely the ability to never lose in quality and, even so, offer a significant reduction in the space occupied by the file. In practice, the creation of Google is able to bring together the main features and benefits of other types of images even with a smaller size.

What steps to follow to use WebP images in WordPress?

Optimizing images on WordPress is a very common challenge for anyone working with Digital Marketing. How about, then, learn how to use WebP images within this tool? We have separated some possibilities for you to be able to use less heavy files and with the same quality on your blog or website. Check out!

WebP Express

Free of charge, the WebP Express extension allows you to optimize your images to the desired format in a very simple way. The first step is to install the tool and activate it on the WordPress plugin page. Then select “Settings”, then click on “WebP Express” and enter the following settings:


In addition to the step-by-step above, there is a much easier alternative for using WebP images, however, it is paid for: Optimole. With prices starting at $ 9 a month, the extension practically does everything automatically, converting any image to the format created by Google.

When it comes to browsers that don’t support WebP images, you don’t have to worry. If the user accesses through Safari, for example, the format used will be JPEG or PNG. That is, it allows automatic adaptation according to the viewing possibilities on each device.

WebP images, therefore, are very important to optimize the performance of your pages and, thus, guarantee an even more satisfying user experience. The size reduction is significant and the quality gain is the same, that is, its use only brings benefits to the structure of your website or actions on social networks.

As we emphasize that images are fundamental to the success of your Digital Marketing strategies, how about understanding how they impact even the ranking of your pages? Check out another of our articles and discover our 20 SEO tips for Google Images and increase your blog traffic!