Visualize your ideas more clearly with the help of a moodboard – WAU
The moodboard is a kind of mural that can be composed of images, videos and visual elements that represent the essence of a project. It is like an inspiration panel that helps to define that identity that was missing to transform any work into something much more special.
Have you heard of the moodboard? The solution is excellent for boost the development of ideas and concepts, in addition to being the ideal tool to define the essence of any business, job or project.
Creation processes are unique and involve the most diverse paths. Some flow miraculously fast, others take a lot of time and effort. As important as it is to respect the time of each thinking mind, deadlines exist and time, in fact, does not stop.
Tools like the moodboard are capable of feed the creative atmosphere and generate meaningful projects, that is, that so-called value proposition.
Also called a semantic panel, the set of references is extremely effective. In this post you will learn everything about the subject from the following topics:
What is a moodboard?
As we have already said, the meaning of moodboard can be found in its own name. We translate the expression as “humor panel”.
The tool consists of visual elements – images, videos, vectors, illustrations and similar resources – that translate in some way the essence of projects, brands, products,among others. Graphic design, advertising, architecture and fashion are areas that traditionally use the resource a lot.
Such a personality is found from inspirations. If someone sells natural cosmetics, imagine the brand’s semantic panel with the richness of elements like green, nature and simplicity, for example.
A moodboard can exist in several ways, the main ones being:
- in Photoshop or similar programs, from the union of images found on sites like Google;
- on social networks and mobile applications, such as Pinterest, GoMoodboard, Niice and Canva;
- on paper or on the wall, it is worth printing all the inspirations and positioning them in the workspace.
See an example of moodboard created for interior decoration:
What is it for?
One of the main reasons why the moodboard exists is help in defining the style of a project. When we use the term “project”, we can fit brands, products, services and even people.
Many people believe that the sense of “style” exists only in the world of fashion, architecture or design. The truth is that the concept goes much further and can encompass the essence of literally anything that exists in the world.
Think of a product. It is a small, round glass container. Inside, there is a fragrant liquid. Without essence and aesthetics – or style – the perfume would not be funny. When you think of the countless brands that exist, the need to find your own aesthetic is even greater!
There are perfumes for independent and determined women, sports practitioners, parents, children, discreet, daring… All of this defines a brand and assists in delivering the value of any product.
The moodboard, then, comes in to help define the aspects that make a project unique. It is the basis for understanding colors, graphic elements, visual direction and any other definition needed to create creative concepts.
What are its main benefits?
Conflicting ideas, difficulty in visually understanding the next steps and lack of organization in the dialogue can hinder and trigger proposals that are not connected.
By putting all inspirations in front of the team and opening up the opportunity to change, add or remove what no longer makes sense, it is possible to visualize the final result in a palpable and predictable way. This is great for stopping ideas that may not work in the future or investing in those golden opportunities.
The more targeted the creative processes are, the more our mind is prone to walk in harmony towards the final goal. The result? Time savings, productivity gains and the possibility of delivering incredible projects!
In addition to the benefits listed here, it is important to remember the whole issue of a figure’s style and aesthetics – whether human or not. The essence of something or someone is essential to stand out and gain prominence in crowds.
How to create the tool?
Now that you know what a moodboard is, it’s time to get your hands dirty. Creating it is not difficult – and it can even be very fast. Just understand the need to revisit it periodically and make updates whenever necessary.
Choose design style
There are numerous design styles that can be part of a project. For that, it is necessary to understand the personality of the target audience of the pieces that will be created.
Let’s think about campaigns, for example. Here are some paths that can be taken regarding style:
- minimalism and modernism, with quick lines and sober colors;
- “retail” style campaigns, using warm colors, uppercase letters and vectors that represent elements such as explosion and urgency;
- the classic, which remains more restricted to the brand’s colors (when applicable) and does not involve many concepts beyond the basics.
The style must be totally connected to the elements that make up the visual identity of your project.
If you still don’t know the feature or don’t use it often, it’s worth betting on graphic design books to better understand the subject and dive even further into moodboards.
Visual pieces that are part of a larger strategy must be connected to your base. In the case of brands, the ideal is that campaigns for product sales, for example, have the visual, textual and graphic elements of the company as a whole.
The visual identity is responsible for the creation of a unit that gives the reader the essence necessary for very simple elements to be associated with their products or institutional elements.
Just think of McDonalds, Coca-Cola, Itaú or other big brands: you don’t need to see the logo to identify companies’ pieces. Oftentimes, the union of colors is already responsible for activating the memory and making the brand recognition bubble.
Select color palettes
A very important point when making your moodboard is the color palette. It can cover different colors or follow variations of the same shade, but it is important understand the relationship of this item with the rest of the project.
Once again, revisiting the strategies that involve visual identity is a practically mandatory activity when it comes to choosing colors. Often they have already been selected in advance, with only secondary shades to be chosen and put into practice.
Work with textures
In addition to obvious images, an interesting tactic to delve deeper into ideas and further your personality is to think about textures.
Minimalist designs demand softer layers, such as marble, while those that involve greater “strength” combine very well with brick.
In this assumption, we use textures that can be applied in the construction of a house, for example. The idea is to adapt the concept to any project – not necessarily those involving architecture and decoration – as the element can be analyzed subjectively and represent essences that go beyond its obvious use.
Think of the moodboard of a fashion consultant who is providing services to a 25-year-old. She has a romantic and soft style, something that totally speaks to her personality.
Thinking about the textures that define your semantic panel, we could find silk, lace or velvet, for example. The element is responsible for offer a more tangible view on the final result.
Capriche in typography
When we talk about identity and visual panel, in addition to other terms that refer to the look, we do not eliminate the need to think about text. Quite the opposite!
Writing is also visual and its elements must be thought out intelligently. It is not the time to write the text of the project, but to understand how all those words will be arranged visually. Remember – again – the visual identity of the brand.
Think of resources beyond the image
In addition to the static content, we cannot forget about the videos. The feature gained momentum in the digital environment from mid-2018 and is here to stay.
When it comes to generating inspiration and contributing to the construction of the panel, bet on content with movement. With them, it becomes even easier to be inspired and define that brand personality.
Video applications are responsible for making the job simpler and more practical, if you choose to create from scratch. If you have no need, just search for existing references on the internet.
When we work with the moodboard on a daily basis, the concept makes more and more sense in a natural way.
From the preparation of the tool to the final moments of contemplation and analysis of the result, the need to understand it in fact as a personality will become clear, that is, the set of aspects that define the essence of something or someone. To make sense, it must be in harmony with the “source”, which is the brand or the customer, for example.
Do you want to discover a great way to finish reading and go into the moodboard universe in a practical way? Discover Pinterest and learn the main benefits of using the tool!