Want to generate more leads? Find out how infographics can be useful for your strategy! – WAU
By putting your inbound marketing strategy into practice, you create incredible content. Articles, ebooks, webinars … Everything to attract and engage your potential customers. But then, you realize that this is not enough. To circumvent competition in the market, you need to bet on something different. This is exactly where infographics come in. They generate three […]
By putting your inbound marketing strategy into practice, you create incredible content. Articles, ebooks, webinars … Everything to attract and engage your potential customers. But then, you realize that this is not enough.
To circumvent competition in the market, you need to bet on something different. This is exactly where infographics come in.
They generate three times more engagement on social networks, especially when it comes to sharing, one of the most important metrics when the goal is to increase organic reach.
Still not convinced? Then know some data about this content format on the web:
- infographics generate up 12% more traffic for a website;
- infographics get up to 94% more views than texts;
- the production of infographics on the web grows 1% every day.
And, if you still have any questions:
- 100% of businesses notice growth when adopting infographics in their strategy.
You may have noticed that some of the data is important KPIs for those who perform inbound marketing.
It is clear from this that the use of this format is extremely beneficial during the application of content actions.
Want to learn how to use infographics to generate leads in your business? Then read on!
What kind of offer should I create infographics for?
Infographics are compilations of images and texts. That is, they have the objective of summarize content and simplify information display.
Therefore, in essence, they must be simple, succinct and benefit from what is really important to the reader: understanding what is presented.
But, after all, what kind of offer are they for? Check out some of the main uses below:
Do you remember the old Bombril commercials where the actor Carlos Moreno compared steel wool with other similar products?
Well, comparative infographics work in exactly the same way.
They establish a parameter between two objects. It can be a product or service, results of different tactics or simple advantages between contract plans.
You can also use it to contrast the performance of periods, tools, strategies and any other elements that come in handy.
They are recommended when your objective is to show the benefits of something that your company offers, showing, in a clear way, how superior it is.
Here is a really cool example that compares content marketing and sponsored links.
Storytelling is an oasis in the current content marketing landscape.
Storytelling brings significant results to companies. They can represent the humanization of the company, offer reports from employees, disseminate narratives about what happens in the organization or demonstrate small details of daily life.
In this example, you can look at the history of content marketing on a timeline that instigates continued consumption. Or in this one, where the customer’s journey is recorded.
Perhaps the most common of infographics, analytics has the function of providing data.
Do you know that research you did on the market? Selecting the most important information and disseminating it in the form of images and numbers can be an excellent idea!
This, for example, shows the panorama of digital agencies in London.
They can come in different types. Maps, for example, often use geography to facilitate understanding, but they can also represent the places where the mouse of users of a website passes, the well-known heat map.
The hierarchists, in turn, establish an order of relevance of the content, often using the pyramidal format. Here’s an example.
And, of course, nothing prevents you from using the analytical format alongside other formats, such as the comparative.
Infographics do not always need to contain complex information.
Sometimes, they have the pure and simple objective of informing.
If you have a new product to show the public, how about enumerating its main features to facilitate the understanding of customers?
Or, you can just reveal the best tools for a given function, making a top according to your experience.
In fact, there are a large number of activities that can be represented on lists. It is up to the entrepreneur to define which ones are important to the business persona.
Click here and see an example, about the sizes of images for social networks, which fits perfectly in this topic.
Anyone who has ever taken a risk in digital strategies knows that engagement with the user is one of the most important indexes to win customers on the web.
This is a resource that can also be exploited through infographics.
Flowcharts, for example, are static elements that depend on the reader’s choices to lead him to one or the other answer.
But there is an even deeper level among interactive infographics.
With the right programming applications, it is possible to create visual elements in which the user can move the content, click on certain elements to learn more about a specific item or zoom in and zoom out.
Fantastic, isn’t it? Some interesting examples are this, which reveals the state of the United States through emojis and this,
So you wrote an incredible article? So, why not use images to illustrate it?
Unlike most infographics, the focus of the visual article is the text. The images come as a complement to help understand the information.
If you click on this article, for example, you will see a selection of information that was unraveled to create an infographic.
Entertain and delight the user
Infographics are also intended for entertainment. Especially the animated ones, which are built in gif format or even in videos.
The movements have a high capacity to attract the user’s attention.
But not only that. Enchanting your persona is also something that can bring good results.
Even in static infographics, it is possible to involve feelings such as nostalgia, remember past experiences or simply bring up different emotions.
Despite this, nothing is more important than the main function of content marketing, which is to be useful for the user.
Last but not least, we have the educational infographic.
It is known that one of the main functions of lead nutrition is to teach the user about the functionalities of something that a company offers.
And infographics are a great way to convey information in a direct, easy and exemplified way.
You can, for example, take a step-by-step guide on how to use your digital tool, or perhaps create a guide on how to log in to your website.
In this article, for example, there are several examples.
Why does an infographic increase lead generation?
As you may have noticed, infographics are didactic, engaging and easily consumable.
Therefore, it is easy to conclude that its use has great power for acquiring leads.
Think about it: when are users converted?
Generally, when they feel that your company is an authority on the subject and can help you on occasion, right?
So, using mixed visual and textual resources is a great way to reach them and get them to sign up for your newsletter.
Despite this, they also have other functions within a sales funnel strategy.
Infographics can also help you qualify your leads. A vast list of MQLs is the dream of any digital entrepreneur, isn’t it?
So know that this strategy can be useful to nurture your email list also at a deeper level of knowledge.
Elements of an infographic to generate leads
The aspect of your infographic is very important. The provision of information must be clear, objective and succinct.
This way, your readers will be able to consume the content quickly and still absorb the essence of the message.
Check below what are the most important elements of an infographic.
The first thing to think about when creating an infographic is its purpose. What will it be built for?
Then, you need to keep the focus. This type of media has a general purpose, so don’t digress.
Arrange only what is essential for understanding what you want the user to know. Bluntly, or you could lose a potential customer.
Images are one of the most important elements of an infographic. They usually form the body main content. Often, texts are even unnecessary.
Therefore, it is important that they are well designed and dialogue with the rest of the infographic.
And remember: try to make them communicate too, even without the textual complement.
Textual elements must be short. That is, prepare them so that the user understands the message in two or three lines.
It is exactly in synthesizing that the true power of infographics resides. Of course, there are some variations, as in the visual article, but keep in mind that it is a medium of fast consumption.
Scannability is an element that needs to be taken into account when creating infographics.
In short, the user must “look around” the content and be able to understand the information, without necessarily reading it in an imposing order.
Thus, he can select what is most important, focus on what can help him and, if he is interested, consume the rest.
And don’t forget a very important element for scanning: the blank spaces.
You must maintain the distance between the elements, or the user may find you confused and abandon your page.
Numbers and charts
The numbers capture the user’s attention instantly. When accompanied by graphics, they can make the user understand the message even more easily.
Using the right colors and in the right places when making an infographic can make all the difference.
They may be responsible for to retain or distract the user’s attention, so stay tuned to that element.
Here is an article that explains the psychology of colors, in case you are interested in going deeper into the subject.
If you already use inbound marketing, you know that the main objective of the content is to take the user to the next stage of the sales funnel. This is only possible thanks to calls to action.
And, of course, if your goal is to generate leads, you’ll need CTAs lovely, which encourage the public to establish a lasting relationship with the brand by signing up for the newsletter.
The construction of the landing page to which you incorporate your infographic is an external element, but of great importance for the strategy.
It should be inviting, present harmony between the elements of the page and have an exclusive purpose. That is, only one CTA.
In addition, of course, to facilitate user navigation, using elements of design, usability and functionality.
And it is very important, too, that it is developed with responsive design. After all, many of the users will reach it via mobile devices.
You really want all of your work to be rewarded with organic advertising, don’t you?
So, don’t forget to insert share buttons on social networks. As stated, infographics tend to have excellent results in this regard.
In this article, you learned how to use infographics to generate leads for your business. Now, how about going a little deeper and understanding how to create them? Access This article and check out a step by step how to make an amazing infographic!