Want to know if your paid media campaigns are making a loss? – WAU

The calculation of return on investment is essential to measure the health of paid media campaigns. See how our ROI worksheet can help you with this calculation!

Calculating ROI is simply critical to understanding the performance of your paid media campaigns – aren’t you throwing money away?

In this material, we are making available the spreadsheet that we use here at WAU to measure the ROI of our paid media actions.

A simple and objective spreadsheet, perfect for those who want precision and agility. With it, you will be able to calculate:

We also recorded a tutorial video teaching how the spreadsheet works, but feel free to change it and adapt it to your company’s reality, ok?

ROI worksheet