Websites Are Us customer case study: tsEstoque – WAU

In today’s article we will present a case study of one of Websites Are Us’s customers who is achieving great success in their endeavors and obtaining fantastic results with their content marekting strategies, tsEstoque. So let’s go to the case and, at the end, read an exclusive tip from Rafael Reis, Co-Founder and Marketing Director […]

In today’s article we will present a case study of one of Websites Are Us’s customers who is achieving great success in their endeavors and obtaining fantastic results with their content marekting strategies, tsEstoque. So let’s go to the case and, at the end, read an exclusive tip from Rafael Reis, Co-Founder and Marketing Director of the company.

Introduction

TsEstoque is an online system for managers of micro and small companies that need to maintain continuous control of the turnover of raw material, finished product and process material (cleaning products, uniforms and disposable utensils) within their company.

The tool helps in managing the volume of incoming and outgoing movements, demand, trying not to keep items without movement or above ideal levels, as well as the replacement and consequently the costs involved (cash flow) with the maintenance of the company’s stock , directly impacting the business ROI assessment.

The challenge

As we tread our way in search of customers, we realized that we were unable to handle all activities related to marketing and sales, which ended up generating weak results. Our team is entirely made up of programmers, which made the system development part a more pleasant task, but it also proved to be a major obstacle because any company needs a certain level of heterogeneity of expertise, and it was realizing that we started to consider outsourcing some internal tasks. What tasks? Marketing and Content.

And if “Content is King” marketing must be the “Queen” because it was only after that that our castle was complete. Combine high quality content creation, SEO optimization, segmentation and uninterrupted lead nutrition and you will have guaranteed growth and be a reference in your niche.

According to Neuroscience, when we are young, we live the so-called Synaptic Exuberance and create a surprising number of connections between our neurons, and when we are adults, we go through a “sanitation” of these connections that mostly are not used and consequently do not matter for our life. That’s when we reach true maturity.

We believe that companies go through the same process and at some point need to determine what should be the focus or not. Our mission is to drastically change the experience of using an inventory management system and the market’s view of this type of tool and ensure that we can indicate metrics and reports that help managers lose less products, have more turnover, avoid waste and of course, generate profit. We will guide our customers to maturity and help them focus using efficient and analytical management.

The solution

By producing educational material about our area of ​​activity on a recurring basis, Websites Are Us completes our value proposition by helping us to disseminate a strategic and lean vision of what inventory management is for SMEs. With this we can focus the team on developing new features and optimize existing ones.

The continuous posts provided by Websites Are Us enabled the growth of 73% of unique visitors to the blog and a compendium on Inventory Management that is already our pride and reference for many companies on the Internet.

The results

The growth of the tsEstoque blog was spectacular. In 5 months, the increase in visits was very large, as we can see in the Analytics graph:

Ts tip

“Every entrepreneur at some point needs the support of an“ entrepreneur friend ”who will help him on a daily basis. We ended up meeting great entrepreneurial friends who guide us in the best marketing practices and content creation in the market.

Today we already have more than 300 companies using tsEstoque daily and day after day we are spreading great content and becoming a reference in our area. ” Rafael Reis, Co-Founder and Marketing Director.

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