What are dofollow and nofollow links? – WAU
Dofollow and nofollow links are those that, when inserted on your website, may have a back note or not. Both should be used within a content strategy, as long as they follow good practices that increase your digital results.
The work done within a marketing management is aimed at generating results that meet the objectives of a business.
Content Marketing is one of the strategies that help bring these results. However, it is not just about creating good content, but also adopting some practices like the insertion of dofollow and nofollow links.
So that you know what they are, the importance they have within a content strategy (and also SEO) and what should be taken into account when inserting these types of links on your website or blog, continue reading this post .
What are dofollow and nofollow links
To begin to understand the differences between dofollow and nofollow links, it is necessary to understand how this linkbuilding works within SEO, that is, what happens every time a website or blog receives a new link that can increase its ranking in Google.
In the same way that each new content on your blog increases the chances of you being found by your audience (which subsequently increases your business opportunities), we can say that each new link on your website or blog increases your chances of having more visitors and better positioning in search engines.
After all, Google’s algorithm, seeing so many links, both internal and external, pointing to you, concludes that if so many people are linking this site / blog, it must be very good and, therefore, deserves a better positioning.
What is dofollow link
The dofollow links are those that allow Google and other search engines to point back to your website or blog.
So, every time you insert a dofollow link on your website, it can point back to you, which strengthens your authority by showing search engines what other sites, blogs and posts are linking to you.
For example: if Websites Are Us cites a link from company X on its blog that is dofollow, the page or blog post used in the quote will be taken into account in the ranking.
This is called by some usersLink Juice and it occurs because of Google’s PageRank metric.
So when inserting external links on your blog, make sure they are from sites with good authority, as this will be very important for the growth of the authority of your website or blog as well.
What is nofollow link
In return, there are those links that you can insert and not have a note back, are called nofollow links. They do not boost PageRank, nor do they help with better placement on SERP.
Sites that have nofollow links have an HTML tag similar to Link Text . This tag serves as a warning to the search engines so that they do not consider it for the ranking of who pointed it out.
Tools like SEMRush can show you which links are dofollow and which are nofollow so you can take them into account when inserting them into some of your content.
But, why does anyone leave their own website or blog as nofollow?
Now that you understand the difference between dofollow and nofollow links, you may be wondering what makes some companies and professionals choose to have sites or blogs with nofollow links, which is beneficial for both.
Well, what happens is this: in the same way that good links pointing to your domain make it better, bad links can decrease your authority over Google.
After all, in the same way that the algorithm concludes something similar to “if many good sites are pointing this guy, he must also be good”, he can also conclude “if so many bad sites are pointing this guy, he must also be bad and his SERP positioning needs to decrease ”.
So, the sites that are very good certainly have nofollow links.
What to consider when practicing dofollow and nofollow links
Now see what points you should consider when inserting links on your website or blog that can be either dofollow or nofollow.
The first step is to find out which sites you want your content to cite and can also point you back as a dofollow.
Make sure that they are relevant to your post and that they are not just there because of the link. Otherwise, search engines may consider your post as spam.
Do not underestimate the algorithm, because with each update, Google considers more the content that is made for the user and not for the search engines.
If information is not that relevant, but you feel you need a link, choosing nofollow is better. Also make sure that ad links, affiliates, and the like, are not dofollow.
To do this, use the nofollow tag every time you insert links that you don’t want to be followed back. This is essential when it is necessary to quote links from competitors, not only in terms of niche, but also in terms of keywords.
What to consider when inserting external links on your website or blog
If you have a link to another website and you want Google to recognize that you have linked to it, use a dofollow link. This type of link is useful for search engines, as they can help bots get a better idea of what their content is about.
Especially because mentioning other sites is also a natural thing to do with genuine content. At all times, Google is favoring texts that appear to be natural rather than those that simply want to rank well, even if it hurts the user experience.
Remember those texts that repeated the keywords to exhaustion and also filled the link content in an attempt to appear in the search results that people do? This worked before, but today, it doesn’t work anymore.
What to consider when having your links published on other sites and blogs
Until then we talked about the differences between dofollow and nofollow links when inserting them on your website or blog. But, what should be done when other websites or blogs do this to you?
Some people think that when that happens, we just have to accept them, because the more links we have, the better, right? Wrong.
While more links can have a direct impact on your domain’s search rankings, links from sites with little authority and credibility can hurt yours. Therefore, it is recommended not to follow them back.
Do not worry, because even if the link pointed on third party sites is nofollow, it will still be visible to people who visit it, being, therefore, a source of traffic to your website or blog.
An example of this consists of companies and professionals who insert their links on Wikipedia. As much as it is nofollow, the fact that the link is there can make many readers access it, increasing the number of visits which is also one of the ranking factors of Google.
How to get links to your site
This is a recurring question among those who want to start doing off-page SEO actions. After all, the greater the amount of trusted sites pointing to yours, the greater the relevance of it to search engines.
The first step is to truly create the best content on any topic.
The more relevant and useful it is for your persona, the greater the chances of it being well positioned in the search results, making other sites point you as a reference of the subject that you talk about in the content.
In terms of active actions to make this happen, a good way is create content for third-party blogs, what we call a guest post. Some blogs allow other people to write for them, as this helps them to have more content published. In return, you can insert links to your site in the article.
So try to write guest posts for sites that have good authority and some connection to your niche. If someone has a website about vegan food, it makes no sense to write content for, for example, a steakhouse.
So, now that you know what to take into account when inserting dofollow and nofollow links, it is important to know how to reject negative backlinks in order to optimize your results. In this article we explain the step by step how to do this.