What are push notifications? Find out how they can be useful in your website strategy! – WAU
Push notifications are messages sent by applications or websites that appear on your main screen, especially on mobile, but also on the Desktop. Push notifications should send relevant content to users, attracting clicks and engaging with your website or app. On mobile, notifications only work on official store apps.
In one day you receive various types of notifications from the applications installed on your phone. For example: you are notified about a new message on whatsapp, the arrival of a new email, when an application has a new version to be updated …
But did you know that you can also receive this type of alert in the browser you use to access the internet?
This type of notification via the web does not require the installation of an application, nor is it restricted to the mobile environment, and can be sent to all device models.
In this post, you will learn more about these two push notification models and how to best use them to boost your business results.
What Push Notifications are and how they work
Push notifications are messages and alerts received on the home screens of your devices. They bring a message focused on the user, with the objective of generating clicks and engagement with your website or app.
As I said above, there are two types of push notifications: via mobile and via web.
Both are strategies that can be classified as Permission Marketing actions that can improve your company’s relationship with users who have accepted this type of contact.
The alert can be sent automatically or manually, with a frequency that will vary according to the purpose of each message.
For example, if you have new content on the blog or started a promotion on your e-commerce, the alert will be a way to notify about this news as quickly as possible.
Continuing in the e-commerce segment, you can also take advantage of this strategy to remember the products abandoned in the cart, inform about the purchase delivery process and disclose the news that have just arrived in your online store.
It is worth remembering that all of this must be done very carefully and following a plan so that it does not become something uncomfortable for the user. After all, the purpose of using push notification is improve and strengthen the relationship with current and potential customers of your business.
How can notifications help your business?
Push notification represents yet another channel that your business can use to offer specific and personalized offers to users who have given permission for this type of message.
With them it is possible in addition to sending instant alerts, increase user engagement with your brand when inviting them to a certain action.
For that, be objective! And, of course, offer excellent content consistent with the interest of who will receive the notification.
This strategy, when well planned, also allows:
- increase the traffic your website;
- know more about your persona;
- work to reputation your brand;
- and improve the relationship current and potential customers with your business.
How to optimize these notifications?
As with any strategy, there are some practices that can boost results.
In the case of push notifications, you can both improve the message content and customize it, analyze the best times and frequencies for shooting, how much target it.
Working on these aspects can help increase conversions and also find out which tactic provides the best results for your business.
Check out the following tips and learn how you can improve the performance of this type of alert:
Use the copywriting technique
Do you know what copywriting is?
In summary, it is a strategy that aims to produce content optimized to increase readers’ chances of conversion.
For this to be done it is essential that you:
- know the persona your business;
- set the tone and language for materials;
- create one connection who is reading with;
- give preference to action verbs;
- and use Dice and statistics.
If you are interested in learning more about this subject, check out our free Copywriting ebook: discover the mysteries of the texts that convert!
Test shipping times
The time chosen to send the notification can be decisive for your performance. After all, if the person has no interest at the time he receives the message, he may decide to withdraw permission for this type of alert.
For this to not happen it is important that you plan shots and test different shipping times.
That way, in addition to being able to get to know your base better, you will also be able to use the results of these tests to define the most suitable time for sending alerts.
Segment and customize messages
When you worry about personalizing a message, you increase the chances that it will be best accepted by who will receive it. And do you know why?
This practice helps to create bonds with the recipient, since he can identify with the message.
In addition, by segmenting it, you avoid sending multiple alerts to the same person and still manage to filter which subjects may be more interesting to be addressed.
How to measure this strategy?
Constantly monitor the results of the notifications sent and analyze them based on metrics can help you get a more complete picture of this strategy and really understand how it is contributing to your business.
Want to know how?
As I said at the beginning of this post, the push notification is a message clickable. In other words, all alerts of this type have the recipient’s click as one of their objectives.
When knowing how many people performed this action, through click-through rate metric you can learn more about the performance of this campaign.
In addition to this metric, there are several others that you can track. However, some results may not convey the value of the strategy itself and end up deluding the performance actually achieved.
For example, the number of notifications sent means nothing when analyzed alone and therefore can be considered as a vanity metric. Take great care not to guide your business through them!
Did you like the post? Register your opinion in the comments below!
Push notification is a strategy that is not limited to one type of company, and can generate positive results for businesses in the most varied areas of activity.
A determining factor for its success is how well the professionals responsible for this tactic know and relate to current and potential customers of brand.
Now that you know how it works, how about putting it into practice? Tell your experience in the comments!