What does website hosting have to do with your lead capture? – WAU
Sites are great and powerful tools to capture leads and that companies already know, right? But, when it doesn’t, how do you identify why your site isn’t generating as many leads as it should? Several causes can influence the performance of your website when capturing leads but in this article we will talk specifically about a […]
Sites are great and powerful tools to capture leads and that companies already know, right?
But, when it doesn’t, how do you identify why your site isn’t generating as many leads as it should?
Several causes can influence the performance of your website when capturing leads but in this article we are going to talk specifically about one factor that many companies forget, the hosting of websites.
The digital world changes continuously and the demand for websites increases and changes according to the behavior of people on the internet. To ensure that your website follows all trends, you need to adapt, going beyond just worrying about growing.
Why does my website hosting matter?
To attract visitors to your website, investment, personas analysis, arousing interest and delivering relevant content are required. We believe you are aware of this and have covered these topics in other articles here on the blog.
There is no point in investing in all of this if, when searching for your website, the user is faced with the following situations:
- Site down or slow.
- Bad user experience.
- Bad design.
- Site not optimized.
All of this can be fixed within your website hosting. Projects built on free hosting services, shared or private servers, it doesn’t matter. The right question is: is your website hosting plan compatible with the size of your website?
To answer this question and find out which is the best website hosting plan for your project, you must take into account the estimated and expected traffic and what demands this hosting should meet and meet.
Your hosting plan must be of quality and guarantee the high performance of your website so that, when correcting these points mentioned above, your website does not disappoint when it is found by your potential customer.
Site x User Experience
The importance of the user experience when visiting your website is vital: 43% of consumers who have a negative experience or bad impressions when visiting a website already migrate to the website of another brand and often do not give a second chance.
The factors that bother the consumer and define a bad experience are a slow website, which takes a long time to load, an unresponsive website with tabs or buttons that do not fit on different screens and complicated navigation where information is hidden or difficult to be accessed at the first moment.
In London, most sites take more than 20 seconds to load via mobile and the same survey shows that people wait just three seconds and 53% of consumers leave sites that take longer than that. Where does your website fit in?
Now know three factors within your site that can directly interfere with your lead capture.
1. Mobile Friendly
Last year, the ICT Domiciles survey, which analyzes accesses and behaviors of Brazilians in relation to technologies and communication, pointed out that 58% of the London population uses the internet and, of that total, 89% accesses by cell phone.
Another survey conducted by Provokers exclusively for Google London shows that, among smartphone users, 79% expect to get immediate information when they search for information on the internet. This is the generation of online immediacy.
This justifies why your website should be responsive when receiving your potential customer’s first visit. One must be aware that this access will be through the smaller screens of smartphones instead of notebooks and home computers.
But don’t forget or neglect your desktop version. It is common for the first contact to be made through cell phones and the conclusion of the purchase to be made by notebooks or computers, facilitating the reading and verification of reviews, payment terms and product details.
So it is essential that your website is responsive to all screens. Otherwise, you will be very distant from your audience, as shown in the research cited above.
2. Complicated design
Everyone wants to present glamorous websites and projects, but the truth is that often less is more.
It is useless to invest in flashy websites with different colors or resources to attract attention if these same graphic elements cause discomfort or compromise your user’s navigation.
The design of a website must communicate as much as the content. It should be complementary along with all the other elements that make up a website and speaks volumes about the credibility of a project.
Design made with poor quality images, colors that have nothing to do with the business and fonts that get in the way of getting the message across will only result in a user click to permanently leave your site and never return.
Invest in an attractive design that makes the consumer want to stay and become your customer.
Another key feature of your website design is being intuitive. Do not hide information from the user and allow him to find what he is looking for easily. If your website is for events, for example, deliver information like date, place and time without complications.
3. Voice search
Did you know that 20% of searches done on Google occur through voice engines? This is the new consumer behavior that comes to redefine companies’ marketing strategies when reaching potential customers.
In order to adapt your site and make you be found in search engines, you need to invest in good SEO.
Another tool that can help identify how people search is Answer The Public. Just include your keyword and you will receive suggestions for how that term is searched on the net.
And don’t forget that this topic is closely related to the first, which is to deliver a friendly website for smartphone screens. If not, there is no point in attracting your potential customer, do you agree?
Google provides a tool for you to test the speed of your website on mobile devices. In addition to analyzing the data, you receive the estimated percentage of losses due to the speed of loading and the diagnosis of what items you need to improve to ensure the effective performance of your website.
Everything has to do with now
The reader, the user, the consumer wants everything for now. How many times have you not found yourself searching the net for current situations. Be it the search related to lunch of the day or something more complex, but the fact is that everyone wants instant satisfaction on the network.
Understand the needs of your target audience and how you can provide answers to problems and situations that they haven’t imagined yet. Be the first.
When attracting these people to your website, whatever the channel, be concerned with impressing each click, each movement within your website. Every second in there is worth gold, worth selling. Unexpected slowness or a banner can get you out of there forever.
An important question to ask your business is to find out what responses you have for your user. Where does he find and how does he find your site when he needs help?
How do I generate more leads on my website?
Be the best in your segment. It is not for nothing that searches with the word “best” before the object in question are increasingly ranked among search engines.
And, besides being better, be the first to reach the potential consumer. To meet all these expectations, everything is linked to the server’s response time and how long it takes HTML to start rendering the page.
Do you understand how your hosting server has to do with everything? If your site is visually beautiful, its content is relevant, your strategies are certainly structured and defined but your hosting does not do its part properly, you worked in vain.
Any changes you make to improve your site and capture more leads should be analyzed first to see if you are really dealing with the biggest and most important problem of why your site is not efficient at capturing.
The performance of your website depends on the network, the design and the device from which it is accessed, but it depends much more on the quality of the hosting server.
It is possible to hire servers with uptime of 99.9%, ensuring that your site is not down due to primary errors, which refers to its uptime.
And to reduce server response time, you can assess whether you use shared hosting and then migrate to a VPS (Virtual Private Server), which offers dedicated resources such as memory, processing and storage and results in superior response time.
This article was produced by Hostinger, belonging to the Hostinger Global Group that also operates in London with the WebLink brand, consolidated in the market for website hosting, domain registration and VPS.