What is Affiliate Marketing and how can you make money from it? – WAU
Affiliate Marketing is a dissemination strategy in the online environment that counts on the help of affiliates who are in charge of promoting the brand. Are you interested in becoming an affiliate? Then check out this content!
It has been a few years since the term Affiliate Marketing gained the internet, but many people still have doubts about what it actually means in practice.
This way of working with marketing is very popular and has been making people able to make money from the internet, without the need to make large investments.
If you have doubts about the topic or still don’t know which Affiliate Marketing alternative is the most viable for your reality, follow today’s post and clarify, definitely, the main issues!
What is Affiliate Marketing?
Especially in the last decade, the internet has become a fertile environment for entrepreneurs and even for those who are not fully inserted in the business world, but are looking for opportunities to earn some money online.
Among the innumerable innovations that have gained space with this possibility to undertake – such as Content Marketing itself – is affiliate marketing (or program).
In practice, it basically works as follows: company X (called producer or seller) launches a product on the internet.
To help promote and boost sales, it relies on affiliates, that is, people – like you and me – who can promote the product on social networks and in many other ways.
When one client makes the purchase via disclosure of an affiliate, a personalized link is used in the transaction.
This accounts for several important numbers to measure the success of the strategy and, from then on, stipulates how much that person will receive for the disclosure. The amount paid to affiliates can be understood as a kind of commission for sales and conversion of customers.
Who are the people who are part of Affiliate Marketing?
As we went on to explain the concept of Affiliate Marketing, there are at least 3 groups of people who are fundamental for the strategy to be successful in the end.
They are called producers (or sellers), affiliates and customers.
Producers or sellers
They are companies that are adept at Affiliate Marketing. When a business in question intends to launch or advertise a product, it can look for affiliate platforms as a way to boost sales.
With the help of affiliates, the company exponentially increases its customer base and sales, without having to spend a much larger amount of money on ads – which are not as effective as they were in the past, as the customer on the internet is increasingly qualified and demanding.
Affiliates are sort of commissioned employees of salespeople. They are responsible for “wearing the shirt” of that product, using online sales strategies and Digital Marketing to reach as many people as possible.
In addition to promoting the product on social networks, it is very common for affiliates to work with the creation of blog content, using Inbound Marketing strategies to win leads and convert them into sales.
The role of affiliates is to reach the right customers at the right time.
As the name can already explain, this group of people is based on those who will actually close the purchase, going from leads to effective consumers and genuinely impacted by the strategy developed by affiliates.
What types of disclosure are there?
Salespeople can set some parameters to define the success of an affiliate and, consequently, how much he will receive at the end of sales.
Below, we talk a little more about the main disclosure categories:
CPC – Cost Per Click
In the Cost Per Click category, the affiliate’s job is to work as hard as possible with advertising campaigns that are eye-catching and interesting enough for the customer to click on the page.
In this case, there is no need for a sale to be made, since what counts are clicks on banners, advertisements or any advertising that has been advertised by the affiliate.
It can be said that the CPC is the least complex form on the scale, since the largest and Affiliate’s main focus of attention will be to develop campaigns with a high possibility of clicks, and not necessarily worth converting.
CPA – Cost Per Action
In this case, it is not enough to click on the product ads. The affiliate commission will be calculated when the customer, in addition to the click, performs any type of action within the page. It can be the registration, the sending of doubts or even the purchase.
Unlike CPC, Cost Per Action requires that, in addition to a good publicity and media campaign, the affiliate can create a page interesting enough to sell the product or create enough interest for the customer to feel like interacting with that content.
CPM – Cost Per Thousand Impressions
The CPM is based on a fixed amount, created by the advertiser, who will make the payment whenever the ad reaches 1,000 views on the affiliate’s blog.
Affiliates who already have a good number of views on their blogs tend to create greater interest and get more benefits from the Cost Per Thousand Impressions, since will be paid on a recurring basis and will have greater control over payment.
CPV – Cost per Sales
As the name says, Cost per Sales pays the affiliate whenever there is a purchase by the customer.
Purchases can be counted from codes or generated links, which associate the transaction with the affiliate in question and prove that the sale was made after the disclosure of a specific person. In addition, they process the commission automatically.
What are the benefits of becoming an affiliate?
It is very easy to understand why a company can easily profit from this strategy, however, the issue also raises doubts. Is Affiliate Marketing Really Worth It? Our answer is yes!
A good advantage of becoming an affiliate is that there is no need to make high investments to start working.
The option is a great idea for people who want to earn some money from the internet and do not have the time or possibility to make a reservation to start a venture.
In addition, there is no need to develop a product, since the affiliate promotes something that already exists and has a reputation in the market.
It is up to the affiliate to go viral and win sales, however, any difficulty in launching a product from scratch will not be his responsibility.
Another very positive point is that affiliates are free of shipping fees, taxes or any other value related to the product. In addition, there are no monthly fees or amounts to be paid for affiliate platforms.
Therefore, it can be said that freedom, practicality and low cost are the main positive points in becoming an affiliate.
What are the best affiliate platforms?
Now that you understand the concept, it’s important to know that platforms are critical to connecting sellers and affiliates. Check out some of the main ones below!
Hotmart is one of the best options on the market today when it comes to affiliate platforms. The company works mainly with selling online courses and provides all the necessary structure to define amounts to be paid to affiliates.
In addition, those on the other side also benefit a lot, since the platform has thousands of courses that vary between very broad topics.
In this way, the affiliate is free to choose the one that best suits you and your audience, if it already exists.
Monetizze has a very interesting function of linking Google Analytics and is mainly focused on converting customers.
In addition to managing the product and affiliates, the platform’s resources allow you to have up-to-date information on key metrics to improve conversion and, consequently, increase the commission earned by affiliates.
Afilio, which was created in mid-2008, proposes an interesting idea and focused on performance: the customer only pays when their product shows real results and validated by the platform.
The fact of make payment only after conversions makes the customer feel more confident and secure in relation to the platform. She also works with international audiences.
Eduzz has a feature that allows you to recover abandoned sales or lost sales as a whole.
In this way, no lead is wasted and, both the seller and the affiliate, have strategies that identify reasons why customers abandoned the purchase, thus being able to draw up effective improvement plans.
In addition, the bank transfer is made directly to the affiliate’s account, and the platform also has an efficient organization of all necessary documents.
As you have seen, Affiliate Marketing is a current strategy that can offer several benefits to everyone involved in the process, be it producers, affiliates or customers.
After reading this article, do you believe that Affiliate Marketing can be an interesting idea?
If the answer was positive, be sure to check out our practical content dissemination guide!