what is it and what are the advantages of using this CMS – WAU

Joomla is one of the CMS options available on the market. Understand how it works and the advantages of having it in your Content Marketing strategy.

O Joomla is a CMS whose acronym stands for Content Management System, that is, it is a system aimed at content management on the web.

It was created in 2005 by a group of developers called OSM, who used PHP and MySQL database, in order to provide speed and flexibility in creating websites, in addition to personalized design and low investment.

In this way, Joomla helps in publishing and managing content on the web, especially for lay people, being used for online stores, corporate blogs, news portals, service catalogs, among other formats.

And, in this article, we show you all the advantages that this CMS can bring to your digital strategy. Come on?

What is a CMS?

But first, let’s understand what a CMS is and why it is so useful. a Content Management System is a platform that offers the necessary tools to create, publish and manage online content.

Today, most CMS come with several tools necessary to create any type of content, although the decision making when buying a system should be on the system that seems most appropriate for your purpose.

Even people who have no experience in web development can benefit from using a CMS.

And even programming-savvy professionals can take advantage of CMS when it makes more sense to use a platform instead of creating a website from scratch.

And open source? Which is?

Open source, as the English term itself says, is an open source development model for both design creation and products or websites, allowing people involved in the project to consult, examine or modify the product.

Thus, open source brings the following characteristics:

  • free distribution of the program license;
  • source code that allows distribution in compiled form;
  • possibility for modifications to be made;
  • integrity of the source code author;
  • availability for any area of ​​activity;
  • have a license available for any type of product.

And what is Joomla?

As we said at the beginning of the post, Joomla is an open source model CMS. And, now that these two terms have been explained, let’s get to know what the Joomla system is.

Joomla uses templates with pre-defined functionality, such as contact forms, comments box, photo gallery, and the like.

In addition, new features can be added without the need to know programs or develop websites, as you only need to install other templates or their extensions.

Thus, the creation of a corporate website or blog is faster and simplified. And if you need to make any changes to the website code, this is possible because it is an open source system.

mini blog checklist

Although WordPress is the leader in open source CSM, Joomla also represents a good slice of that market. After all, approximately 5.9% of sites worldwide that use content management use Joomla.

To give you an idea, companies like Nintendo and General Eletric use the system as pointed out by the Joomla show case.

How does Joomla work?

Now let’s take a look at the walkthrough of how you can use Joomla. Let’s start by installing the system.

How to install Joomla

Installing Joomla is a simple process. First, you must download and install the latest version of Joomla. The steps for this are:

  1. Extract the downloaded content and move the files to the directory on your hosting server where Joomla will be installed. You can do this via FTP or through your host’s cPanel.
  2. Create a database on your hosting server.
  3. Access the address where you inserted the installation files and follow the instructions that appear on the screen.
  4. When installing, information about your website and database will be requested as well as the site name, description and email address of the administrator.
  5. Once the installation is complete, a screen will appear saying “Congratulations! Joomla has been successfully installed ”. At this point, the system will ask you to delete the installation directory. The step for installing new languages ​​should also appear, which is an excellent resource for using the system in your native language.

How to use Joomla in practice

Once the installation is complete, you will have access to the website’s administrative panel.

After logging in, you will have access to the site administration as well as content, users, structures, settings, and the like.

To see what the site will look like, click on the site name that appears in the top corner of the screen.

The first appearance may not look very attractive, however, don’t worry. Installing new templates is not complicated.

The first thing to do is to search for themes for your Joomla like Template Monster or ThemeForest.

To download the chosen theme, you must go to “Extensions”, then “Manage”, and finally “Install”.

The installed theme will be set as the default. Whatever the theme, it is possible to choose style, functions, colors, fonts, sizes, layouts, etc.

What are the features of Joomla?

Joomla has several interesting and useful features, here are the main ones.


As Joomla is an open source, this gives developers the possibility to contribute entirely to the project. And if any questions arise, you can seek help on forums or websites on the subject over the web.


The way updates are made is one of the biggest concerns of any system. After all, an outdated can cause slowdowns and security problems.

Joomla does automatic verification once the system updates all extensions. Thus, in addition to notifying those who manage the site, it also allows the update to be made in a few clicks.

Marketing resources

Banner management and marketing tools are among the extensions available on Joomla and are great facilitators for your website, portal or blog if your goal is to convert into sales.

Content Manager

Content management is the main function of Joomla, after all, it was created for this function. In this way, organizing and categorizing the content of the website or blog is made easier by Joomla due to the management tools that do not require lines of code.


In the Joomla directory there are more than 7600 extensions with which you can extend the functionality of the website as well as the plugins in WordPress. We highlight some of them here.

Akeeba Backup

This is the most widely used backup extension on Joomla. Through it, you can transfer the backups to another server or restore them in one click. In addition, it also allows you to schedule automatic backup at intervals of time determined by you.


With it you can transform Joomla into a blog. It is considered by users as the best system for creating blogs on Joomla, in addition to being integrated with most templates.


If the idea is to have a virtual store, this extension assigns to your website the main functions of an e-commerce such as product catalog, shopping cart and integration with payment methods such as PayPal and Google Checkout.


This is an extension for creating a photo gallery and managing images. Galleries can be fixed or responsive in width, in addition to being displayed in carousel and other ways. That is, it is a simple tool with many resources.

What are the benefits of using Joomla?

The main advantage of Joomla is that anyone, regardless of the knowledge they have with CMS, can build a website or blog.

And, if any questions arise, it is also possible to find help in communities formed by users of the system who can answer questions and doubts about the system.

Another benefit is that it is a very versatile content management system. After all, Joomla can serve from personal blogs to institutional websites in a 100% customizable way.

Thus, Joomla can also help save investments in digital solutions, as it does not require the need for services and specialized professionals.

Even if you are part of the marketing team, you can operate it smoothly when you need to add a function to the corporate blog or create a lead generation capture page.

And what are the disadvantages?

Since not everything is flowers, Joomla has some disadvantages that you must take into account. The first of them is the learning time to use the platform to be longer than in other CMS like WordPress, for example.

In addition, maintaining a blog on Joomla is not so simple as it requires installation of the extensions in order for the platform to work properly.

Finally, although Joomla has a system of friendly URLs as it happens in WordPress, this is not a standard function of the tool. To activate it, you need to go to global settings and activate the “Search Engine Friendly URLs” option in SEO settings.

And by the way, now that you know what Joomla is and how it works, how about learning more about SEO? Then, check out the WAU University course!

SEO Course