what is it and why is it important for your videos? – WAU

Thumbnail is a miniature version of images used on the Internet to facilitate searches. The English name means “thumbnail”, indicating something small.

Constantly, when browsing the internet, we come across unfamiliar words and terms.

And there’s no point in trying, you’ll never know the meaning of all of them. This is because new words appear all the time.

In the English language, for example, a new word every 98 minutes, which represents 14.7 per day.

This also influences our language, especially in the Digital Marketing environment and other web segments, where the language is practically unified. Not for nothing, the millionth word registered in 2009 was Web 2.0.

This phenomenon is called neologism. It occurs both when creating new expressions and words and ascribing new meanings to existing terms.

They can be artificial or spontaneous, but the second case occurs more frequently.

This is the case with the word thumbnail. Although it has a literal meaning, its semantics have changed with technological evolution.

In this article, you will know what it is and learn about its usability today.

What is thumbnail?

Thumbnail is a miniature version of images used on the Internet to facilitate searches. The English name means “thumbnail”, indicating something small.

Even though most people do not know what a thumbnail is, it is very likely that they have come across several in their lifetime.

You know that still image that appears on a YouTube video? Or, perhaps, have you seen the photos in a reduced size in your phone’s gallery?

Otherwise, you have certainly noticed them on your favorite blog and, after clicking on it, you could witness it in its original size.

If you still don’t understand, try it now! Scroll to the Google Images and search for any term.

Kitten thumbnails on Google Images

First, you will see a series of thumbnails. Then, choose the one that fits your search and click to see it in a larger size.

What is a thumbnail for?

Thumbnails are very important because they are light files.

This means that, on the internet, the pages load time will be shorter, and you can use multiple images to illustrate them.

The same goes for when you want to find an image on your computer. Have you noticed that they sometimes take time to open?

Certainly, it is much more practical to view all thumbnails at once, then choose the one you will use.

Person using smartphone on Youtube page

What are the channels where it is used?

You have probably understood the meaning of using them on blogs and websites. Thumbnails represent a shorter loading time.

Therefore, they save the user’s internet bandwidth and allow the general visualization of visual content. However, it acquires new functions when used in videos.

Audiovisual content has the highest growth rate among Internet formats.

Below, follow some interesting data about this feature:

  • videos influence the decision making of 90% of users;
  • ⅓ of all online activities are consumed on video;
  • an average user watches an average of 32.3 videos per month;
  • 80% of users remember a video they watched in the last 30 days;
  • videos increase the click-through rate in email marketing by 200 to 300%;
  • videos included on landing pages increase the conversion rate by up to 80%.

And, perhaps, the most significant of them:

  • YouTube reports show that video consumption on mobile devices increases 100% each year.

So, it cannot be denied that this type of content tends to dominate the digital market.

And in that context, a good thumbnail can mean the difference between a view on your video and a user giving up.

Youtube search results for How to make pamonha

On YouTube channels and similar social networks, it can be the user’s first contact with your content.

Titles are very important, but it is essential to think about the cover of your content.

Why is it important to my channel’s success?

On YouTube, the thumbnail is also known as a “custom thumbnail”.

She is responsible for bringing a prediction of what will be covered in the video. In addition, it is a good way to publicize your brand and strengthen the company’s visual identity.

Thumbnails of the Porta dos Fundos channel

Think about it: when the user sees your video thumbnail, they must immediately identify it as yours!

This also occurs when a consumer distinguishes a product by the shape of the packaging, the logo or the colors.

When Kinder added new products (different from the traditional oval shape) to its catalog, no one doubted that it was the original chocolate. That’s because people remember: white and orange, it’s Kinder.

I’m sure you will also remember some brands when you see an apple symbol on an electronic product. Or a horse in a red car.

The same goes for that green beer glass container and or the brown container and peculiar shape of a chocolate product.

All of this is called branding, and is related to the image of your product or service. With videos, this also happens.

What are the components of a thumbnail?

The first thing you need to know is that YouTube is also a search engine, like Google.

That is, YouTube has an algorithm to rank the most important videos and bring higher quality to the user.

A thumbnail is a fundamental element for choosing the Internet user.

Therefore, it will help you receive more clicks, views, likes, comments, shares and all the viral effects of engagement.

In addition, of course, it is a great way to include additional information about the content and draw public attention.

So, here are the essential components for a good thumbnail:

1. Text

Text is one of the most important elements of a thumbnail.

He can, for example, synthesize the topic to be treated, complementing the title. It can also come in numerals, indicating that the video is part of a series.

It is important not to overdo the number of characters, as it is a miniature. It is recommended to use short expressions, from one to five words.

As an essential part of your branding strategy, always use same color, font and text size in the written content of your thumbnail.

Also suit your persona. If your channel is humorous, use fun fonts. If it is educational, be more restrained to create a serious atmosphere.

AND remember if: People need to identify your channel right away. Therefore, it is also important to maintain originality.

Falleninsider channel thumbnails

2. Colors

As seen in our Kinder example, colors have a big impact when it comes to branding.

They can also highlight and mask elements, according to the degree of importance. As in texts, there is a hierarchy of information for the user.

In this regard, the strategies are based on the same concepts of images for conversion.

VanossGaming channel thumbnails

Here is an article very cool about the Psychology of Colors, in case you want to go deeper into the subject.

3. Image

Another important element in a thumbnail is the images. A suggestion: insert a captured moment from the video.

If the content has the presentation format, place the most important slide (or something that summarizes the video). In the case of videos in which there is a presenter, how about putting an interesting photo of the person?

Or yet, insert icons that represent the essence of the topic to be addressed. You can also choose monochrome backgrounds, depending on the objective.

Thumbnails of Turma da Mônica channel

If your video is more focused on audio, for example, as in podcasts or songs, which also have their place on the platform.

Also explore the viewer’s curiosity factor. If there is a climax in the video (such as the revelation of a magnificent secret or a comedic moment), use a paused image just a second before it occurs.

4. Icons, emojis and memes

The language in the images is another factor that influences the quality of the thumbnail.

The icons are excellent resources because they say a lot, without taking up a lot of space. Emojis, for example, can simplify understanding of content.

Yes, they are the ones you use on WhatsApp or Messenger. They are in the user’s subconscious and therefore carry an implicit message.

The angry emoji can represent a bad situation, while the clapping emoji can mean something important.

The same goes for memes. “Troll“,”Seriously“,”OMG“,”Forever alone“,”I like it“,”Like a Boss“,”Lol” and “Like a Sir”Are some of the best known.

Boca Rosa Thumbnails

But if your content is very serious or your persona does not understand these games, you can opt for leaner icons. O Icon Finder it may be a good option to find them.

5. Purpose

Of course, your thumbnail must match the video content. Otherwise, the user will abandon it at some point.

Rock Content channel thumbnails

You do not want this to happen, as it represents an increase in Community Guidelines.

That is, your video may be age-restricted if it contains sexual, violent or explicit content. In addition, it is even possible to be removed from the platform. In cases of recurrence, you may lose the channel.

From there, it’s up to you. Use the image editor of your choice.

The most suitable is Adobe Photoshop. Despite this, Canva offers the possibility of online confection and already in the recommended standards. Other options are the PicMonkey, O Fotor it’s the Viso Catalyst.

How to put a thumbnail on my video?

You will need a Verified Account to upload custom thumbnails for your videos. To do this, you only need to confirm to YouTube that you are not a robot through an automatic voice or text message.

That done, inserting thumbnails in videos is very simple. Just follow the steps below:

Step 1: Log in to Google and access YouTube.

Step 2: Click on the photo of the channel, in the upper right corner, and select “Creative Studio”. Or simply type www.youtube.com/dashboard in your browser.

Step 3: Choose the video and click “Edit”.

Step 4: Next to the preview screen, click on “Custom thumbnail”.

Step 5: Upload your image.

Step 6: Click “Save changes”.

You do not need to perform this operation every time you insert your thumbnail. To simplify, at the end of each video upload, just select the “Custom thumbnail” option.

Certainly, following these practical tips, you will be successful in creating your thumbnails and will optimize the views on your YouTube channel.

And if you want to keep your videos at the top of social network users’ searches, learn how to choose the best keywords for video SEO!

Also, how about learning about other essential components of social media? Check out everything on the subject with the ebook below:

Social Media Marketing Kit